Cloudflare Acquires AI Data Marketplace Human Native to Empower Content Creators
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 15 2026
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Should l Buy NET?
Source: Newsfilter
- Acquisition Context: Cloudflare announced the acquisition of UK startup Human Native to enhance transactions between AI developers and content creators, aiming to improve creators' rights and revenue.
- Purpose of the Deal: This acquisition will enable Cloudflare to develop tools that allow AI developers to find, access, and purchase high-quality data through fair and transparent channels, accelerating the training of AI models.
- Market Impact: Cloudflare CEO Matthew Prince stated that this acquisition aims to protect the long-term development of the open internet, ensuring that content creators receive fair compensation and driving the evolution of web business models.
- Stock Performance: Benefiting from AI-related products, Cloudflare's stock has risen over 60% in the past year, reflecting positive market sentiment towards its AI strategy.
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Analyst Views on NET
Wall Street analysts forecast NET stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NET is 253.24 USD with a low forecast of 131.00 USD and a high forecast of 318.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
25 Analyst Rating
15 Buy
10 Hold
0 Sell
Moderate Buy
Current: 163.050
Low
131.00
Averages
253.24
High
318.00
Current: 163.050
Low
131.00
Averages
253.24
High
318.00
About NET
Cloudflare, Inc. is a connectivity cloud company. Its full suite of products consists of its website and application services to deliver security, performance, and reliability for an organization's websites, applications, and application programming interfaces (APIs); its secure access service edge (SASE) platform, which contains its suite of Zero Trust and network services solutions to help ensure traffic in and out of an organization’s internal network and devices is verified and authorized as well as to securely connect data centers, cloud services, and branch offices to an organization with its Connectivity Cloud; its developer-based solutions to build and deploy serverless applications with scale, performance, security and reliability, and its consumer offerings. Its website and application security product offerings include Web Application Firewall, Bot Management, Distributed Denial of Service Protection, API Security, SSL/TLS Encryption, Script Management, and Security Center.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

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