Canopy Growth Launches New Cannabis Brand Deelish
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 31 2026
0mins
Should l Buy CGC?
Canopy Growth announced Deelish, a new cannabis brand. "The value segment is one of the most active parts of the Canadian cannabis market. Consumers know exactly what they want, and Deelish was made to deliver a high-potency product with a price that respects how they shop. This is a brand built on listening, and we're confident it reflects where this market is going," said Luc Mongeau, Chief Executive Officer, Canopy Growth.
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Analyst Views on CGC
Wall Street analysts forecast CGC stock price to rise
4 Analyst Rating
1 Buy
2 Hold
1 Sell
Hold
Current: 1.140
Low
1.03
Averages
2.52
High
5.90
Current: 1.140
Low
1.03
Averages
2.52
High
5.90
About CGC
Canopy Growth Corporation is a cannabis company, which produces, distributes, and sells a diverse range of cannabis and cannabis-related products for both adult-use and medical purposes. The Company brands include tweed, DOJA, LivRelief Infused, Deep Space, Ace Valley, 7ACRES, Vert, Twd, Wana, Hiway and Canopy Medical. The LivRelief Infused is transdermal creams contain a delivery system designed to penetrate a range of cannabidiol (CBD) and tetrahydrocannabinol (THC). The Deep Space offers beverages and gummies, containing the THC potency available in the Canadian market. The Ace Valley is a cannabis brand focused on ready-to-enjoy beverages. The 7ACRES offers products that are crafted by cannabis enthusiasts. The Wana gummies are created with a handcrafted recipe made with pectin, not gelatin, creating a gluten-free shelf-stable recipe that doesn’t melt. Its Canopy Medical is a pharmaceutical manufacturer for the production, import and release of medical cannabis products in Germany.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Value Collapse: Tilray Brands has seen its stock price plummet by 96% over the past five years, with its market cap dropping from a peak of $20 billion to just $1.5 billion, highlighting the company's struggles in a competitive legal cannabis market.
- Intensified Industry Competition: With approximately 1,000 licensed cannabis companies competing, profit margins are razor-thin, and Tilray faces significant challenges in building brand loyalty due to stringent advertising and packaging restrictions.
- Weak Revenue Growth: Despite a modest 6% increase in net revenue over the past three quarters, Tilray's operating loss remains high at around $47 million, indicating ongoing challenges in achieving profitability.
- Expansion Risks: While Tilray is diversifying into alcohol and international cannabis markets, these ventures are costly and limited in scale, leading to persistent organic growth challenges, compounded by the uncertain timeline for potential U.S. legalization reforms.
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- Brand Launch: Canopy Growth has introduced a new brand, Deelish, designed for everyday consumers, offering flower with 27%-33% THC and pre-rolls with 26%-32% THC, aimed at meeting the demand for high-potency products in the market.
- Product Diversity: The Deelish product line includes four SKUs across various formats, such as 28g Whole Flower and 2x1g pre-rolls, ensuring consumers have access to a diverse range of options, thereby enhancing brand appeal.
- Market Positioning: Focused on the value segment, CEO Luc Mongeau stated that Deelish aims to deliver high-potency products at reasonable prices to align with consumer shopping habits, reflecting the evolving trends in the market.
- Regional Availability: Currently, Deelish products are available at select stores across Ontario and Alberta, marking Canopy Growth's further expansion in the Canadian market and strengthening its position in a competitive landscape.
See More
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- Hope for Legal Reform: The company's future hinges on the potential legalization of marijuana in the U.S., which could open up substantial market opportunities, but this prospect remains distant, prompting investors to approach with caution.
See More
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- Poor Financial Performance: In the last three months of 2025, the company reported net revenue of CAD 74.5 million, flat year-over-year, while incurring an operating loss of CAD 26.4 million, which is higher than the CAD 23.8 million loss from the previous year, indicating a continued deterioration in profitability.
- Intense Market Competition: Although marijuana is legalized in Canada, Canopy Growth faces fragmentation and low margins due to fierce competition and market restrictions, making it difficult for the company to dominate the industry.
- Bleak Future Outlook: With hopes for marijuana legalization in the U.S. appearing dim, Canopy Growth's market cap stands at around $380 million, a stark decline from over $12 billion five years ago, prompting investors to carefully consider their positions in the stock.
See More
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- CEO's Commitment: Canopy Growth CEO Luc Mongeau emphasized that the recognition of Apollo stems from a genuine commitment to positive patient outcomes, making this trust strategically significant for the company's future business development.
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See More
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- Market Value Collapse: Tilray Brands has seen its stock price plummet by 96% over the past five years, with its market cap dropping from a peak of $20 billion to just $1.5 billion, highlighting the company's struggles in a competitive legal cannabis market.
- Intensified Industry Competition: With approximately 1,000 licensed cannabis companies competing, profit margins are razor-thin, and Tilray faces significant challenges in building brand loyalty due to stringent advertising and packaging restrictions.
- Weak Revenue Growth: Despite a modest 6% increase in net revenue over the past three quarters, Tilray's operating loss remains high at around $47 million, indicating ongoing challenges in achieving profitability.
- Expansion Risks: While Tilray is diversifying into alcohol and international cannabis markets, these ventures are costly and limited in scale, leading to persistent organic growth challenges, compounded by the uncertain timeline for potential U.S. legalization reforms.
See More
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- Brand Launch: Canopy Growth has introduced a new brand, Deelish, designed for everyday consumers, offering flower with 27%-33% THC and pre-rolls with 26%-32% THC, aimed at meeting the demand for high-potency products in the market.
- Product Diversity: The Deelish product line includes four SKUs across various formats, such as 28g Whole Flower and 2x1g pre-rolls, ensuring consumers have access to a diverse range of options, thereby enhancing brand appeal.
- Market Positioning: Focused on the value segment, CEO Luc Mongeau stated that Deelish aims to deliver high-potency products at reasonable prices to align with consumer shopping habits, reflecting the evolving trends in the market.
- Regional Availability: Currently, Deelish products are available at select stores across Ontario and Alberta, marking Canopy Growth's further expansion in the Canadian market and strengthening its position in a competitive landscape.
See More
Canopy Growth Stock Continues to Decline
- Stock Price Decline: Canopy Growth's stock has dropped 27% this year and is trading near its 52-week low, indicating ongoing struggles in a highly competitive market that have severely undermined investor confidence.
- Profitability Challenges: In the last quarter of 2025, the company reported net revenue of CAD 74.5 million, flat year-over-year, while operating losses increased from CAD 23.8 million to CAD 26.4 million, highlighting difficulties in cost management.
- Bleak Market Outlook: Despite legalization in Canada, Canopy Growth faces significant challenges in achieving profitability due to fierce competition and market restrictions, with its stock plummeting over 99% in the past five years, leading to a pessimistic outlook from investors.
- Hope for Legal Reform: The company's future hinges on the potential legalization of marijuana in the U.S., which could open up substantial market opportunities, but this prospect remains distant, prompting investors to approach with caution.
See More
Canopy Growth Faces Pressure as U.S. Marijuana Legalization Remains Unlikely
- Stock Price Decline: Canopy Growth's stock has dropped 27% this year and is trading near its 52-week low, reflecting severe investor pessimism about its future prospects and resulting in a significant loss of confidence.
- Poor Financial Performance: In the last three months of 2025, the company reported net revenue of CAD 74.5 million, flat year-over-year, while incurring an operating loss of CAD 26.4 million, which is higher than the CAD 23.8 million loss from the previous year, indicating a continued deterioration in profitability.
- Intense Market Competition: Although marijuana is legalized in Canada, Canopy Growth faces fragmentation and low margins due to fierce competition and market restrictions, making it difficult for the company to dominate the industry.
- Bleak Future Outlook: With hopes for marijuana legalization in the U.S. appearing dim, Canopy Growth's market cap stands at around $380 million, a stark decline from over $12 billion five years ago, prompting investors to carefully consider their positions in the stock.
See More
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- Patient Trust Recognition: Apollo Cannabis Clinics has been voted Best Medical Cannabis Clinic in the 2025 Toronto Star Readers' Choice Awards, reflecting the high level of trust patients place in its care, thereby reinforcing Canopy Growth's leadership in the medical cannabis sector.
- Accessible Medical Services: Apollo offers free virtual medical cannabis consultations nationwide without referral requirements, providing personalized treatment plans and ongoing support, which has helped thousands of Canadians manage chronic pain, anxiety, and other complex conditions.
- CEO's Commitment: Canopy Growth CEO Luc Mongeau emphasized that the recognition of Apollo stems from a genuine commitment to positive patient outcomes, making this trust strategically significant for the company's future business development.
- Innovative Products and Services: Canopy Growth delivers innovative products through various owned brands, and Apollo's success not only enhances brand image but also lays a foundation for the company's expansion in the medical cannabis market, showcasing its determination to improve patients' quality of life.
See More
David Männer Appointed Managing Director of Storz & Bickel
- Leadership Transition: David Männer will succeed Jürgen Bickel as Managing Director of Storz & Bickel effective April 1, 2026, following Bickel's 25 years of transformative leadership that established the company as a global leader in vaporization technology, indicating stability and continuity in the company's leadership.
- Industry Benchmark: Since its founding in 2001, Storz & Bickel has set the standard for innovation, product quality, and design, earning ISO 13485 certification and the Dr. Rudolf Eberle Prize, which underscores its strong competitive position in the market as a benchmark for vapor quality.
- Future Development: Incoming Managing Director Männer, a 14-year veteran of the company with deep operational knowledge and leadership skills, is expected to continue driving the company's expansion in the U.S. market and innovation efforts, further solidifying Storz & Bickel's market position.
- Strategic Vision: Canopy Growth CEO Luc Mongeau stated that Männer's appointment will accelerate Storz & Bickel's growth, reflecting the company's ambitions in the global vaporization market and aiming to enhance brand influence through ongoing innovation.
See More
