BofA Reinstates Buy Rating on Affirm Holdings
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy AFRM?
Source: stocktwits
- Rating Reinstatement: Bank of America reinstated a ‘Buy’ rating on Affirm Holdings on Thursday, labeling it as the best-in-class value stock, despite market sentiment being pressured by AI narratives and regulatory concerns, which led to a 0.8% drop in AFRM shares during premarket trading.
- Price Forecast: Analysts predict that AFRM stock will rise by over 60% in the next 12 months, even as retail sentiment on Stocktwits has fallen to ‘extremely bearish’, indicating a lack of confidence among investors in the stock.
- Market Performance: Despite Affirm reporting an adjusted profit of $0.37 per share and revenue of $1.12 billion last month, both exceeding analyst expectations, its outlook failed to impress some investors, resulting in a 45% decline from its peak in September 2026.
- Analyst Consensus: Currently, 22 out of 30 analysts covering the stock recommend ‘Buy’ or higher, with an average price target of $82.16, implying a 61% upside from the last closing price, reflecting a recognition of its long-term potential in the market.
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Analyst Views on AFRM
Wall Street analysts forecast AFRM stock price to rise
22 Analyst Rating
17 Buy
5 Hold
0 Sell
Strong Buy
Current: 49.770
Low
65.00
Averages
87.72
High
107.00
Current: 49.770
Low
65.00
Averages
87.72
High
107.00
About AFRM
Affirm Holdings, Inc. provides consumers with an alternative to traditional payment options. The Company is engaged in building a payment network. Its platform comprises three core elements: point-of-sale payment solutions for consumers, merchant commerce solutions, and a consumer-focused app. Its Affirm App and Website provide tailored offers from merchants based on consumers' preferences. Consumers can apply at affirm.com or via the Affirm App and, upon approval, receive a single-use virtual card to use online or in-store. Its Affirm Card allows consumers to link a bank account to pay in full, or apply to pay overtime through the Affirm App. It offers users an in-app post-purchase feature that allows them to instantly apply to convert any eligible debit transaction into an installment loan. Through the Affirm app and in partnership with Cross River Bank, it offers a savings account, with no minimum deposit requirements or fees.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
BofA Reinstates Buy Rating on Affirm Holdings
- Rating Reinstatement: Bank of America reinstated a ‘Buy’ rating on Affirm Holdings on Thursday, labeling it as the best-in-class value stock, despite market sentiment being pressured by AI narratives and regulatory concerns, which led to a 0.8% drop in AFRM shares during premarket trading.
- Price Forecast: Analysts predict that AFRM stock will rise by over 60% in the next 12 months, even as retail sentiment on Stocktwits has fallen to ‘extremely bearish’, indicating a lack of confidence among investors in the stock.
- Market Performance: Despite Affirm reporting an adjusted profit of $0.37 per share and revenue of $1.12 billion last month, both exceeding analyst expectations, its outlook failed to impress some investors, resulting in a 45% decline from its peak in September 2026.
- Analyst Consensus: Currently, 22 out of 30 analysts covering the stock recommend ‘Buy’ or higher, with an average price target of $82.16, implying a 61% upside from the last closing price, reflecting a recognition of its long-term potential in the market.
See More
Fintech Companies Show Promising Long-Term Growth Potential
- Affirm's Business Growth: Affirm's BNPL services have attracted 25.8 million active consumers, a 19% increase from last year, with each consumer averaging 6.4 transactions, indicating strong demand among younger and lower-income demographics; analysts project revenue and adjusted EBITDA to grow at CAGRs of 26% and 132%, respectively, by fiscal 2028.
- Market Valuation Advantage: Despite Affirm's enterprise value reaching $18 billion, its current price-to-earnings ratio stands at 16 times, suggesting it remains an attractive investment in the rapidly growing BNPL market, potentially yielding substantial returns for investors.
- Chime's Market Positioning: Chime offers fee-free checking and savings accounts, attracting 9.5 million active users with a year-over-year growth rate of 19%; its early pay tools and low-limit credit cards help low-income users gradually build credit, addressing the urgent market demand for financial services.
- Revenue Growth Potential: Analysts expect Chime's revenue and adjusted EBITDA to grow at CAGRs of 19% and 92%, respectively, from 2025 to 2028; although its enterprise value is $7.6 billion, it appears relatively cheap at 19 times adjusted EBITDA, likely drawing increased investor interest.
See More
US Department of War Denies Negotiations with Anthropic AI
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- Congressional Scrutiny on China: Congressman John Moolenar urged the Treasury Secretary to exercise 'heightened scrutiny' of inbound investments from China, which could lead to stricter restrictions on Chinese businesses seeking market access in critical manufacturing sectors in the US, affecting US-China economic relations.
- Trump Administration's New Framework: The Trump administration is reportedly considering a new framework that would require foreign governments to invest in US data centers when exporting advanced AI chips, which could alter the dynamics of the global technology supply chain and impact international competition.
- Amazon Job Cuts: Amazon has reportedly cut additional jobs in its robotics division, reflecting structural adjustments as the company faces market challenges, which may affect its future innovation capabilities and competitive position.
See More
Oil Prices Surge Again Due to Tanker Logjam
- Energy Price Surge: An oil tanker logjam has led to a significant rise in energy prices, with U.S. West Texas Intermediate futures climbing 3% to over $76 per barrel and Brent crude up 2% to more than $83, indicating heightened market concerns over energy supply disruptions.
- AI Technology Controversy: Anthropic has reopened discussions with the Pentagon regarding its AI models, despite President Trump ordering a halt to their use, highlighting the complexities of government regulation and military applications of AI technology, which may impact future collaborations.
- Strong Broadcom Earnings: Following a robust fiscal first-quarter report, Broadcom's stock rose over 6% in premarket trading, with projections of AI revenue exceeding $100 billion by FY2027, showcasing a positive outlook for its custom chip business that could attract more investor interest.
- StubHub Stock Plunge: StubHub's shares fell 15% after fourth-quarter revenue missed expectations, prompting JPMorgan to downgrade its rating from buy to hold, reflecting a lack of confidence in the company's future performance and potentially influencing investor decisions.
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Latest Rating Changes on Wall Street
- Semiconductor Opportunities: Loop initiates coverage of Astera Labs with a buy rating, highlighting the company's potential across all generative AI silicon solutions that address critical pain points in AI server and cluster experiences, which could enhance its market share.
- Auto Parts Investment Advice: Deutsche Bank upgrades Dauch Corporation from hold to buy, suggesting that investors should seize the opportunity amid recent stock weakness before an acquisition, with expectations that the company's margin targets will be supported going forward.
- Vacation Market Outlook: Mizuho upgrades Marriott Vacations from market perform to outperform, raising the price target from $58 to $104, indicating a 52% upside potential that reflects strong prospects in the vacation market.
- Insurance Sector Dynamics: Goldman Sachs upgrades AIG from neutral to buy, citing strong earnings growth potential, particularly as AIG's improving return on equity stands out amidst peers facing decelerating earnings growth due to cyclical pressures.
See More
Affirm Deepens Partnership with Stripe to Enhance AI-Powered Payments
- Partnership Expansion: Affirm is deepening its partnership with Stripe by introducing shared payment tokens that enable AI-assisted shopping, allowing AI agents to initiate purchases without exposing sensitive payment information, thereby enhancing user experience and driving conversion rates.
- Payment Flow Optimization: With Stripe managing the payment flow, Affirm ensures that consumers can complete instant eligibility reviews and select repayment plans within the AI interface, simplifying the shopping process while enhancing security.
- Strong Earnings: Affirm reported second-quarter earnings of $0.37 per share, exceeding market expectations of $0.30, with revenue reaching $1.12 billion, surpassing the forecast of $1.06 billion, indicating robust performance in the market.
- Upgraded Outlook: Affirm raised its fiscal 2026 revenue outlook to between $4.09 billion and $4.15 billion, reflecting confidence in future growth, while active customers and merchants increased significantly by 23% and 42%, respectively.
See More
BofA Reinstates Buy Rating on Affirm Holdings
- Rating Reinstatement: Bank of America reinstated a ‘Buy’ rating on Affirm Holdings on Thursday, labeling it as the best-in-class value stock, despite market sentiment being pressured by AI narratives and regulatory concerns, which led to a 0.8% drop in AFRM shares during premarket trading.
- Price Forecast: Analysts predict that AFRM stock will rise by over 60% in the next 12 months, even as retail sentiment on Stocktwits has fallen to ‘extremely bearish’, indicating a lack of confidence among investors in the stock.
- Market Performance: Despite Affirm reporting an adjusted profit of $0.37 per share and revenue of $1.12 billion last month, both exceeding analyst expectations, its outlook failed to impress some investors, resulting in a 45% decline from its peak in September 2026.
- Analyst Consensus: Currently, 22 out of 30 analysts covering the stock recommend ‘Buy’ or higher, with an average price target of $82.16, implying a 61% upside from the last closing price, reflecting a recognition of its long-term potential in the market.
See More
Fintech Companies Show Promising Long-Term Growth Potential
- Affirm's Business Growth: Affirm's BNPL services have attracted 25.8 million active consumers, a 19% increase from last year, with each consumer averaging 6.4 transactions, indicating strong demand among younger and lower-income demographics; analysts project revenue and adjusted EBITDA to grow at CAGRs of 26% and 132%, respectively, by fiscal 2028.
- Market Valuation Advantage: Despite Affirm's enterprise value reaching $18 billion, its current price-to-earnings ratio stands at 16 times, suggesting it remains an attractive investment in the rapidly growing BNPL market, potentially yielding substantial returns for investors.
- Chime's Market Positioning: Chime offers fee-free checking and savings accounts, attracting 9.5 million active users with a year-over-year growth rate of 19%; its early pay tools and low-limit credit cards help low-income users gradually build credit, addressing the urgent market demand for financial services.
- Revenue Growth Potential: Analysts expect Chime's revenue and adjusted EBITDA to grow at CAGRs of 19% and 92%, respectively, from 2025 to 2028; although its enterprise value is $7.6 billion, it appears relatively cheap at 19 times adjusted EBITDA, likely drawing increased investor interest.
See More
US Department of War Denies Negotiations with Anthropic AI
- Government Denial: The US Department of War has refuted any ongoing negotiations with AI startup Anthropic, which plans to challenge the government's designation of it as a national security 'supply chain risk,' potentially impacting its funding and market confidence.
- Congressional Scrutiny on China: Congressman John Moolenar urged the Treasury Secretary to exercise 'heightened scrutiny' of inbound investments from China, which could lead to stricter restrictions on Chinese businesses seeking market access in critical manufacturing sectors in the US, affecting US-China economic relations.
- Trump Administration's New Framework: The Trump administration is reportedly considering a new framework that would require foreign governments to invest in US data centers when exporting advanced AI chips, which could alter the dynamics of the global technology supply chain and impact international competition.
- Amazon Job Cuts: Amazon has reportedly cut additional jobs in its robotics division, reflecting structural adjustments as the company faces market challenges, which may affect its future innovation capabilities and competitive position.
See More
Oil Prices Surge Again Due to Tanker Logjam
- Energy Price Surge: An oil tanker logjam has led to a significant rise in energy prices, with U.S. West Texas Intermediate futures climbing 3% to over $76 per barrel and Brent crude up 2% to more than $83, indicating heightened market concerns over energy supply disruptions.
- AI Technology Controversy: Anthropic has reopened discussions with the Pentagon regarding its AI models, despite President Trump ordering a halt to their use, highlighting the complexities of government regulation and military applications of AI technology, which may impact future collaborations.
- Strong Broadcom Earnings: Following a robust fiscal first-quarter report, Broadcom's stock rose over 6% in premarket trading, with projections of AI revenue exceeding $100 billion by FY2027, showcasing a positive outlook for its custom chip business that could attract more investor interest.
- StubHub Stock Plunge: StubHub's shares fell 15% after fourth-quarter revenue missed expectations, prompting JPMorgan to downgrade its rating from buy to hold, reflecting a lack of confidence in the company's future performance and potentially influencing investor decisions.
See More
Latest Rating Changes on Wall Street
- Semiconductor Opportunities: Loop initiates coverage of Astera Labs with a buy rating, highlighting the company's potential across all generative AI silicon solutions that address critical pain points in AI server and cluster experiences, which could enhance its market share.
- Auto Parts Investment Advice: Deutsche Bank upgrades Dauch Corporation from hold to buy, suggesting that investors should seize the opportunity amid recent stock weakness before an acquisition, with expectations that the company's margin targets will be supported going forward.
- Vacation Market Outlook: Mizuho upgrades Marriott Vacations from market perform to outperform, raising the price target from $58 to $104, indicating a 52% upside potential that reflects strong prospects in the vacation market.
- Insurance Sector Dynamics: Goldman Sachs upgrades AIG from neutral to buy, citing strong earnings growth potential, particularly as AIG's improving return on equity stands out amidst peers facing decelerating earnings growth due to cyclical pressures.
See More
Affirm Deepens Partnership with Stripe to Enhance AI-Powered Payments
- Partnership Expansion: Affirm is deepening its partnership with Stripe by introducing shared payment tokens that enable AI-assisted shopping, allowing AI agents to initiate purchases without exposing sensitive payment information, thereby enhancing user experience and driving conversion rates.
- Payment Flow Optimization: With Stripe managing the payment flow, Affirm ensures that consumers can complete instant eligibility reviews and select repayment plans within the AI interface, simplifying the shopping process while enhancing security.
- Strong Earnings: Affirm reported second-quarter earnings of $0.37 per share, exceeding market expectations of $0.30, with revenue reaching $1.12 billion, surpassing the forecast of $1.06 billion, indicating robust performance in the market.
- Upgraded Outlook: Affirm raised its fiscal 2026 revenue outlook to between $4.09 billion and $4.15 billion, reflecting confidence in future growth, while active customers and merchants increased significantly by 23% and 42%, respectively.
See More
