Bezos Continues to Use Door Desk, Symbolizing Frugality and Customer Focus
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 28 2025
0mins
Source: Benzinga
- Frugal Office: Bezos has been using a door desk since 1995, and despite Amazon's valuation in the hundreds of billions, this habit underscores his commitment to frugality and the importance of spending on customer needs.
- Cultural Symbol: The door desk has become a cultural icon at Amazon, with the “Door Desk Award” given to teams at all-hands meetings for cost-saving ideas, further reinforcing the company's frugality ethos.
- Leadership Principles: Amazon's leadership principles emphasize that “constraints breed resourcefulness,” aligning with Bezos's personal habits and indicating the company's focus on cost control while pursuing innovation.
- Ongoing Impact: Even with Bezos's net worth soaring into the hundreds of billions, the door desk serves as a reminder for employees to prioritize customers, ensuring that the company maintains its focus on frugality and resource utilization amid rapid expansion.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 238.550
Low
175.00
Averages
280.01
High
325.00
Current: 238.550
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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