Apple Shares Drop 5% Amid Siri Delays and FTC Scrutiny
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 12 2026
0mins
Should l Buy AAPL?
Source: CNBC
- Stock Price Decline: Apple shares fell 5% on Thursday, marking the worst performance in months, primarily due to delays in the Siri update and scrutiny from the Federal Trade Commission, indicating market concerns about the company's short-term outlook.
- Siri Update Delay: The long-anticipated AI update for Siri, initially expected to launch within weeks, has been internally postponed to May or later, raising investor doubts about Apple's competitiveness in the AI space and potentially impacting future market share.
- Increased Regulatory Pressure: FTC Chair Andrew Ferguson has urged CEO Tim Cook to review the terms of service and curation policies of Apple News, citing allegations of promoting left-leaning news while suppressing conservative content, which could lead to stricter regulations and a crisis of public trust for the company.
- Long-Term Plans Unchanged: Despite facing short-term challenges, Apple maintains its plan to launch new features in 2026, reflecting the company's confidence in future growth; however, the negative news may affect investor sentiment in the interim.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 267.610
Low
239.00
Averages
306.89
High
350.00
Current: 267.610
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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