Apple Shares Cross $300 for First Time, Setting New Record
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 18 2026
0mins
Source: stocktwits
- Apple Stock Hits New High: Apple shares crossed the $300 mark for the first time, setting a new all-time high, with Q2 revenue rising 17% to $111.2 billion, reflecting strong market demand and financial strength.
- Sales Rebound in Greater China: Apple reported a 28% increase in sales in Greater China, easing concerns about weak demand in Asia and boosting market confidence, indicating sustained demand for high-end smartphone upgrades.
- FuelCell Energy Demand Surge: FuelCell Energy's stock rose due to surging demand for AI data center power, with investors optimistic about its new 12.5-megawatt modular power systems that can operate independently of the main grid.
- Enphase Energy Strong Performance: Enphase Energy's stock reached a 52-week high with a 45% weekly gain, driven by the resolution of solar inventory issues in the U.S. and Europe, and its new commercial microinverters catering to rising demand from business solar projects.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to fall
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 312.510
Low
239.00
Averages
306.89
High
350.00
Current: 312.510
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, Wearables, Home and Accessories. Its services include advertising, AppleCare, cloud services, digital content, and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its wearables include smartwatches, wireless headphones, and spatial computers. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Portfolio Dynamics: According to Renaissance Technologies' 13F filings, Apple Inc. (AAPL) acquired over 3 million shares in Q1 2026, indicating the fund's ongoing investment interest despite previous short-term trades.
- Revenue Growth Highlight: In Q2 2026, Apple's iPhone revenue reached a record $56.99 billion, surging 22% year-over-year, primarily driven by demand for the iPhone 17 lineup and new form factors, showcasing strong market demand.
- Regional Market Performance: Despite widespread concerns about a slowdown in Asian markets, Apple's sales in Greater China rebounded sharply, jumping 28% year-over-year to $20.5 billion, demonstrating robust recovery capabilities in the region.
- Record Services Revenue: Apple's services revenue hit an all-time high of $30.98 billion in Q2 2026, posting a 16% year-over-year growth, further solidifying its strategic focus on diversified revenue streams.
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- Long-Term Investment Advantage: By investing $200 monthly, assuming the ETF maintains a 24% average annual return, investors could accumulate hundreds of thousands of dollars over decades, emphasizing the value of long-term holding.
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- Portfolio Dynamics: According to Renaissance Technologies' 13F filings, Apple Inc. (AAPL) acquired over 3 million shares in Q1 2026, indicating the fund's ongoing investment interest despite previous short-term trades.
- Revenue Growth Highlight: In Q2 2026, Apple's iPhone revenue reached a record $56.99 billion, surging 22% year-over-year, primarily driven by demand for the iPhone 17 lineup and new form factors, showcasing strong market demand.
- Regional Market Performance: Despite widespread concerns about a slowdown in Asian markets, Apple's sales in Greater China rebounded sharply, jumping 28% year-over-year to $20.5 billion, demonstrating robust recovery capabilities in the region.
- Record Services Revenue: Apple's services revenue hit an all-time high of $30.98 billion in Q2 2026, posting a 16% year-over-year growth, further solidifying its strategic focus on diversified revenue streams.
See More
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- Significant Returns: The Vanguard Information Technology ETF has achieved over 836% total returns over the past decade, compared to around 324% for the S&P 500, highlighting its strong performance in the tech sector.
- Diversified Portfolio: With 316 holdings, nearly 40% of the ETF is allocated to semiconductor stocks, effectively spreading risk and ensuring that other stocks can support overall investment if one subsector underperforms.
- Future Earnings Potential: Assuming a monthly investment of $200, if the ETF maintains a 24% average annual return, the portfolio could reach $242,000 in 15 years, showcasing the immense potential of long-term investing.
- Risk Management Strategy: While the tech sector offers high return potential, investors must ensure their portfolios are diversified to manage market volatility and maintain a balance between risk and returns.
See More
Vanguard Information Technology ETF's Investment Potential
- Significant Returns: The Vanguard Information Technology ETF has achieved over 836% total returns in the past decade, compared to 324% for the S&P 500, highlighting its strong performance in the tech sector and attracting yield-seeking investors.
- Dominance in Semiconductors: With nearly 40% of its portfolio allocated to semiconductor stocks, benefiting from the rapid advancement of artificial intelligence, the ETF holds top companies like Nvidia, Apple, and Microsoft, which are expected to continue driving its growth potential.
- Long-Term Investment Advantage: By investing $200 monthly, assuming the ETF maintains a 24% average annual return, investors could accumulate hundreds of thousands of dollars over decades, emphasizing the value of long-term holding.
- Diversified Portfolio: Covering 316 holdings, this ETF offers greater diversification than many other tech ETFs, allowing it to protect investors' interests by leveraging the performance of other stocks when one subsector underperforms.
See More
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- BofA Stock Picks: Bank of America remains bullish on stocks like Apple and Nvidia as it heads into June, highlighting their significant upside potential, particularly in the current economic climate, making them attractive assets for investors.
- Toll Brothers Strong Performance: Analyst Rafe Jadrosich noted that Toll Brothers delivered a 'rare' beat and raise in its latest quarterly report, with healthy margins and robust demand for luxury homes, positioning it as a top pick despite a challenging macroeconomic environment.
- Citigroup Future Potential: Citigroup has risen 67% over the past 12 months, with BofA analyst Ebrahim Poonawala raising the 12-month price target from $150 to $170, believing the company's proactive approach in AI will further drive stock price increases.
- Retail Stocks Outlook: BofA analyst Robert Ohmes sees strong growth momentum in Dollar General and National Vision Holdings, particularly as Dollar General enhances delivery capabilities through partnerships with Uber and Instacart, despite recent stock declines, making them attractive buying opportunities.
See More
Ritholtz Launches Concentrated Investment Portfolio Porterhouse
- Portfolio Innovation: Ritholtz Wealth Management has launched the Porterhouse portfolio, designed to capture the best market opportunities through a rules-based momentum strategy that emphasizes strong earnings growth and persistent share price strength, catering to clients seeking selective investments.
- Market Adaptability: The strategy does not rely on predicting market themes but leverages the collective judgment of investors, with Brown noting that market wisdom makes momentum strategies effective, capturing less obvious beneficiaries like Ciena, which has seen its stock soar over 140% in 2026 due to AI infrastructure buildout.
- Flexible Account Structure: As a separately managed account, Porterhouse offers flexibility not available in many momentum ETFs, allowing it to hold cash when stocks violate sell rules, thus avoiding holding declining stocks and protecting investor capital.
- Client Availability: Porterhouse will be available to qualified Ritholtz clients starting June 1, marking a significant step in the company's effort to provide more selective investment strategies and further solidifying its leadership in the wealth management sector.
See More
Analysis of Abel's Investment Strategy in First Quarter
- Portfolio Major Adjustment: In his first quarter as CEO, Abel increased Berkshire Hathaway's stake in Alphabet to 6.7%, indicating a strong confidence in the artificial intelligence sector that may influence the company's future investment direction.
- Capex and Free Cash Flow: Alphabet's projected capital expenditures for this year are between $180 billion and $190 billion, which will reduce free cash flow from over $73 billion last year to about $26 billion this year; however, Abel's investment decision reflects recognition of Alphabet's long-term growth potential.
- Market Share and Competitive Advantage: Alphabet holds an 85% to 90% market share in the traditional internet search market, and its large language model, Gemini, is believed to help protect its market position, suggesting that Abel's investment may further solidify Berkshire's competitive edge in this area.
- Divergent Choices Among Hedge Fund Managers: While other prominent hedge fund managers like Bill Ackman and Stanley Druckenmiller opted to reduce their stakes in Alphabet, Abel's strategy of increasing investment demonstrates his unique perspective on the company's future performance, potentially influencing overall market confidence in Alphabet.
See More
