Apple Set to Introduce Advertising in Maps App Soon
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
0mins
Should l Buy AAPL?
Source: seekingalpha
- Advertising Feature Launch: According to Bloomberg, Apple is set to announce the introduction of advertising in its Apple Maps app as soon as this month, likely adopting a bidding model similar to Google Maps, which would enhance brand visibility and advertising revenue.
- Positive Stock Reaction: Following this news, Apple's stock rose during midday trading on Monday, indicating market optimism regarding the new advertising feature, which could further drive revenue growth for the company.
- Background on Ad Slot Expansion: Last year, Apple announced an increase in advertising slots in App Store search results, reflecting its proactive approach to generating revenue opportunities through advertising, with full implementation expected this year to strengthen its competitive position in the digital advertising market.
- Developer Conference Announcement: Apple also revealed that its annual developer conference, WWDC, will take place from June 8 to June 12, where new operating system versions and other updates are expected to be showcased, potentially drawing more developer interest in its advertising platform's capabilities.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- High-Quality Companies' Resilience: High-quality firms like Apple (AAPL), which had $54 billion in net cash at the end of 2025 and reported a net income of $42.1 billion in Q1 2026, demonstrate strong financial health, making them less susceptible to Fed decisions.
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