Anticipate an increase in secondhand holiday gifts this year, fueled by Gen Z's passion for thrifting.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 19 2025
0mins
Source: MarketWatch
Thrifting Journey: Hayley Doyle's passion for thrifting started in high school, where she used her pocket money to buy secondhand clothing to express her personal style.
Continued Enthusiasm: Over a decade later, Doyle, now an artist in North Carolina, still enjoys the thrill of searching for quality items in thrift stores.
Keen Eye for Quality: She has developed a keen eye for spotting high-quality materials, such as clothing labeled "100% cotton" and sterling silver jewelry marked with "925."
Personal Style: Thrifting remains a significant part of her life, allowing her to curate a unique and personal wardrobe through sustainable shopping practices.
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Analyst Views on MA
Wall Street analysts forecast MA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MA is 684.13 USD with a low forecast of 525.00 USD and a high forecast of 1088 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
24 Analyst Rating
20 Buy
4 Hold
0 Sell
Strong Buy
Current: 521.370
Low
525.00
Averages
684.13
High
1088
Current: 521.370
Low
525.00
Averages
684.13
High
1088
About MA
Mastercard Incorporated is a technology company in the global payments industry. The Company connects consumers, financial institutions, merchants, governments, digital partners, businesses and other organizations worldwide by enabling electronic payments and making those payment transactions secure, simple, smart and accessible. It provides a range of payment solutions and services using its brands, including Mastercard, Maestro and Cirrus. It operates a payments network that provides choice and flexibility for consumers, merchants and its customers. Through its proprietary global payments network, it switches (authorizes, clears and settles) payment transactions. Its additional payments capabilities include automated clearing house (ACH) transactions (both batch and real-time account-based payments). It offers security solutions, consumer acquisition and engagement, business and market insights, gateway, processing and open banking, among other services and solutions.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Mastercard Q4 Earnings Preview: Strong Growth Expected
- Earnings Growth Expectation: Analysts forecast Mastercard's Q4 earnings to reach $4.24 per share, a 10.99% increase from last year's $3.82, indicating sustained profitability that could drive stock price appreciation.
- Revenue Growth Forecast: The anticipated Q4 revenue of $8.78 billion represents a 17.4% increase from last year's $7.49 billion, reflecting a recovery in consumer spending and increased transaction volumes, further solidifying market position.
- Dividend Increase: On December 9, Mastercard raised its quarterly cash dividend from $0.76 to $0.87 per share, demonstrating confidence in future cash flows while attracting income-focused investors and enhancing shareholder returns.
- Share Repurchase Program: The company announced a $14 billion stock repurchase program aimed at boosting earnings per share and enhancing shareholder value, signaling management's confidence in the company's future performance.

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Mastercard Collaborates with Noah Kahan for New Music Video Premiere
- Music Video Premiere: Mastercard will debut Noah Kahan's new music video 'The Great Divide' during the 2026 Grammy Awards commercial break, enhancing the brand's cultural influence while providing cardholders with a unique music experience.
- Fan Engagement Activity: Starting February 2, Mastercard will launch a sweepstakes encouraging cardholders to find Easter eggs in the music video, with participants having the chance to win an intimate listening party with Noah Kahan, further strengthening emotional connections between the brand and consumers.
- Unique Experience Offerings: Through The Mastercard Collection, eligible cardholders worldwide will gain access to exclusive music experiences and events, reflecting the brand's ongoing investment in the music sector and sensitivity to consumer demands.
- Cultural Brand Continuity: This collaboration not only showcases Mastercard's passion for music but also continues its nearly two-decade sponsorship of the Grammy Awards, further solidifying its position in the music culture landscape.

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