An Inside Look at Marriott's Troubling Investment in Short-Term Rental Firm Sonder

Written by Emily J. Thompson, Senior Investment Analyst

ABNB-1.23%

BKNG-1.02%

EXPE-3.05%

Source: WSJ

Updated: Nov 24 2025

0mins

Source: WSJ

Marriott's Strategic Move: Marriott International entered a $15 million licensing agreement with Sonder to expand its portfolio by adding 9,000 rooms.
Sonder's Unique Offering: Sonder differentiates itself from traditional short-term rentals by providing hotel amenities in apartment-style units across three continents.

ABNB

$132.15+Infinity%1D

Analyst Views on ABNB

Wall Street analysts forecast ABNB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ABNB is 144.85 USD with a low forecast of 107.00 USD and a high forecast of 180.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

29 Analyst Rating

12 Buy

16 Hold

1 Sell

Moderate Buy

Current: 133.800

Low

107.00

Averages

144.85

High

180.00

Current: 133.800

Low

107.00

Averages

144.85

High

180.00

Barclays

Underweight -> Equal Weight

upgrade

$107 -> $120

2026-01-09

Reason

Barclays

Price Target

$107 -> $120

AI Analysis

2026-01-09

upgrade

Underweight -> Equal Weight

Reason

Barclays upgraded Airbnb to Equal Weight from Underweight with a price target of $120, up from $107. The firm sees upside to room nights for the company from reserve now pay later, hotels and the World Cup. Airbnb should experience improving margins in 2026, the analyst tells investors in a research note. However, Barclays says the stock's valuation is "still a bit rich."

Wells Fargo

Ken Gawrelski

Underweight -> Equal Weight

upgrade

$118 -> $128

2026-01-09

Reason

Wells Fargo

Ken Gawrelski

Price Target

$118 -> $128

2026-01-09

upgrade

Underweight -> Equal Weight

Reason

Wells Fargo analyst Ken Gawrelski upgraded Airbnb to Equal Weight from Underweight with a price target of $128, up from $118. The firm cites two years of share underperformance combined with a portfolio of upside options, highlighted by the hotel supply and sponsored listings opportunities, and relative insulation from AI risk as the opportunity. Wells further anticipates downside risk to estimates more limited given 12 months and beyond into reinvestment period with limited market expectation for payoff, healthy travel industry outlook, and expansion of RNPL offering.

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Cantor Fitzgerald

Deepak Mathivanan

Underweight -> Neutral

upgrade

$117 -> $141

2026-01-08

Reason

Cantor Fitzgerald

Deepak Mathivanan

Price Target

$117 -> $141

2026-01-08

upgrade

Underweight -> Neutral

Reason

Cantor Fitzgerald analyst Deepak Mathivanan upgraded Airbnb to Neutral from Underweight with a price target of $141, up from $117. The stock's valuation is "more accommodating" following the underperformance in 2025, the analyst tells investors in a research note. The firm believes Airbnb's growth is likely to remain closer to peers in 2026, but says its margins should see some expansion as its growth investments moderate.

Bernstein

Outperform

downgrade

$165 -> $162

2026-01-06

Reason

Bernstein

Price Target

$165 -> $162

2026-01-06

downgrade

Outperform

Reason

Bernstein lowered the firm's price target on Airbnb to $162 from $165 and keeps an Outperform rating on the shares. The firm says it normally bemoans the fact that every year our outlook piece has to be overly focused on recession risk. 2026 looks a rare exception, which should be a good year for travel with more stable U.S./China markets, limited supply supporting pricing and a strong event calendar. Bernstein is positive on the fundamentals, but notes that for OTAs, the AI question will dominate as online travel stocks remain at the center of the AI debate.

About ABNB

Airbnb, Inc. operates a global platform for stays and experiences. The Company’s marketplace model connects hosts and guests online or through mobile devices to book spaces and experiences around the world. The Company has built its platform to onboard new hosts, especially those who previously had not considered hosting. It partners with hosts throughout the process of setting up their listing and provides them with a suite of tools to manage their listings, including scheduling, merchandising, integrated payments, community support, host protection, pricing guidance, and feedback from reviews. Its Website and mobile applications provide its guests with a way to explore a variety of homes and experiences and an easy way to book them. Its technology platform powers its two-sided marketplace and enables its global network of hosts and guests. It owns a trademark portfolio with protection in 220 countries in which it operates for its primary brands, AIRBNB, and its Belo logo.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.