American Express Partners with NFL for Global Payments Deal
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Source: Fool
- Strong Market Returns: As of June 16, American Express has delivered a total return of 114% over the past five years, showcasing its robust performance in financial services and payments, which has attracted significant investor interest.
- Expansion in Sports: The new multiyear global payments partnership with the NFL, starting in the 2026 season, aims to enhance American Express's market penetration in sports by offering unique experiences and presale ticket access to card members.
- Strengthening Customer Base: A survey from January 2026 indicates that nearly 80% of American Express Consumer Card Members are sports fans, and the NFL partnership is expected to attract new customers, driving continued growth for the company.
- Enhancing Brand Value: The collaboration with the NFL not only supports increased spending activity among card members but also reinforces American Express's position as a premium brand in the competitive financial services industry, helping it stand out in a crowded market.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy AXP?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on AXP
Wall Street analysts forecast AXP stock price to rise
21 Analyst Rating
8 Buy
12 Hold
1 Sell
Moderate Buy
Current: 340.540
Low
280.00
Averages
379.06
High
425.00
Current: 340.540
Low
280.00
Averages
379.06
High
425.00
About AXP
American Express Company is a globally integrated payments company with card-issuing, merchant-acquiring and card network businesses. It offers products and services to a range of customers, including consumers, small businesses, mid-sized companies and large corporations around the world. Its segments include U.S. Consumer Services (USCS), Commercial Services (CS), International Card Services (ICS) and Global Merchant and Network Services (GMNS). USCS offers travel and lifestyle services as well as banking and non-card financing products. CS offers payment and expense management, banking and non-card financing products. ICS provides services to international customers, including travel and lifestyle services, and manages certain international joint ventures and its loyalty coalition business. GMNS operates a payments network that processes and settles card transactions, acquires merchants and provides multichannel marketing programs and capabilities, services and data analytics.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
American Express Partners with NFL for Global Payments Deal
- Strong Market Returns: As of June 16, American Express has delivered a total return of 114% over the past five years, showcasing its robust performance in financial services and payments, which has attracted significant investor interest.
- Expansion in Sports: The new multiyear global payments partnership with the NFL, starting in the 2026 season, aims to enhance American Express's market penetration in sports by offering unique experiences and presale ticket access to card members.
- Strengthening Customer Base: A survey from January 2026 indicates that nearly 80% of American Express Consumer Card Members are sports fans, and the NFL partnership is expected to attract new customers, driving continued growth for the company.
- Enhancing Brand Value: The collaboration with the NFL not only supports increased spending activity among card members but also reinforces American Express's position as a premium brand in the competitive financial services industry, helping it stand out in a crowded market.
See More
American Express Partners with NFL for Exclusive Cardholder Benefits
- Strategic Partnership Highlight: American Express has signed a multiyear global payments partnership with the NFL, set to commence in the 2026 season, which not only enhances brand influence but also provides cardholders with unique experiences and ticket opportunities.
- Customer Base Expansion: As of March 31, American Express had 153.9 million cards in force, a 4% year-over-year increase, closely tied to the NFL partnership aimed at attracting more sports fans as new customers.
- Market Value Enhancement: The average market value of NFL teams stands at $7.1 billion, reflecting a 25% annual growth, underscoring American Express's competitive advantage in high-value markets and solidifying its position as a premium financial services provider.
- Increased Brand Appeal: A survey indicates that nearly 80% of U.S. American Express Consumer Card Members are sports fans, and this partnership not only meets customer demand but may also drive higher spending activity, thereby enhancing the company's overall performance.
See More
Three Trillion-Dollar Companies to Watch
- Walmart's E-commerce Surge: Walmart became the first traditional retailer to surpass a $1 trillion market valuation in 2026, with its e-commerce business now accounting for 18% of total revenue, growing 24% to $150 billion, highlighting its technology-driven transformation in retail.
- Member Spending Trust: Costco saw a 7.3% increase in average transaction size globally during economic downturns, with membership fee income rising 13.6%, reflecting consumer trust in its value proposition, now boasting 82.1 million paid household members, enhancing brand loyalty.
- Berkshire's Strategic Acquisition: Under new CEO Greg Abel, Berkshire Hathaway acquired Taylor Morrison, merging it into one of the largest homebuilding platforms in the U.S. to address a 7 million home deficit, showcasing its strategic positioning in the real estate market.
- Diversified Investments: Berkshire also made a $10 billion investment in Alphabet, elevating it to one of the top four holdings, further enhancing its influence in the tech sector and demonstrating the diversity and durability of its investment portfolio.
See More
Walmart and Costco Leverage AI to Enhance Customer Loyalty
- Walmart's Technological Breakthrough: Walmart became the first traditional retailer to surpass a $1 trillion market valuation in February 2026, with its e-commerce business representing 18% of total revenue and growing 24% to $150 billion, showcasing successful technology investments that enhance market competitiveness.
- Same-Day Delivery Service: Walmart's same-day delivery now reaches 95% of U.S. households, a logistics achievement that sets it apart in the industry, improving consumer shopping experiences by ensuring that customers can find what they need at 11 p.m. and receive it the next morning.
- Costco's Membership Growth: Costco saw a 7.3% increase in average transaction size globally in Q3, with membership fee income rising 13.6%, now counting 82.1 million paid household members, demonstrating its ability to attract consumers even during economic downturns and enhancing brand loyalty.
- Fuel Price Appeal: Costco's fuel prices have become a significant draw amid rising gasoline costs, directly passing tariff savings to consumers, further solidifying brand trust and ensuring long-term customer loyalty.
See More
Amex Exploration Completes Oversubscribed Private Placement
- Final Tranche Completed: Amex Exploration Inc. has completed its final tranche of the private placement, issuing 4,581,567 common shares at C$4.50 each, raising an additional C$20,617,051.50, reflecting strong investor confidence in the company's prospects.
- Total Proceeds of C$79.7 Million: With the completion of this final tranche alongside the first tranche and non-brokered placement, Amex has raised a total of C$79,685,775, which will fund the company's bulk sampling program and the development of the Perron Gold Project, enhancing its financial strength.
- Strategic Investor Participation: The common shares in this tranche were purchased by strategic investor Eldorado Gold Corporation, which now holds approximately 26.90% of the company post-placement, indicating a long-term investment commitment to Amex.
- Regulatory Compliance: The private placement was conducted in accordance with Canadian securities laws and is subject to final acceptance by the TSX Venture Exchange, ensuring the company's compliance and transparency in capital markets.
See More
Tripadvisor's TheFork Sale Boosts Price Target
- Price Target Increase: DA Davidson raised Tripadvisor's price target from $10.50 to $15.50, implying a 23% upside from the last close, indicating market optimism regarding the company's future growth prospects.
- Enhanced Flexibility: The $700 million sale of TheFork provides Tripadvisor with cash that enhances its flexibility for shareholder returns and growth investments, further solidifying the investment case for its core operations.
- Value Unlocked: BTIG maintained a 'Buy' rating on Tripadvisor, asserting that the sale of TheFork reveals value not fully reflected in Tripadvisor's stock, estimating a per-share value of approximately $4.60, which underscores market recognition of its future potential.
- Bullish Retail Sentiment: On Stocktwits, retail sentiment around Tripadvisor remains in 'bullish' territory, with a 2600% increase in message volume over the last 24 hours, reflecting investor expectations for potential management actions like share buybacks.
See More
American Express Partners with NFL for Global Payments Deal
- Strong Market Returns: As of June 16, American Express has delivered a total return of 114% over the past five years, showcasing its robust performance in financial services and payments, which has attracted significant investor interest.
- Expansion in Sports: The new multiyear global payments partnership with the NFL, starting in the 2026 season, aims to enhance American Express's market penetration in sports by offering unique experiences and presale ticket access to card members.
- Strengthening Customer Base: A survey from January 2026 indicates that nearly 80% of American Express Consumer Card Members are sports fans, and the NFL partnership is expected to attract new customers, driving continued growth for the company.
- Enhancing Brand Value: The collaboration with the NFL not only supports increased spending activity among card members but also reinforces American Express's position as a premium brand in the competitive financial services industry, helping it stand out in a crowded market.
See More
American Express Partners with NFL for Exclusive Cardholder Benefits
- Strategic Partnership Highlight: American Express has signed a multiyear global payments partnership with the NFL, set to commence in the 2026 season, which not only enhances brand influence but also provides cardholders with unique experiences and ticket opportunities.
- Customer Base Expansion: As of March 31, American Express had 153.9 million cards in force, a 4% year-over-year increase, closely tied to the NFL partnership aimed at attracting more sports fans as new customers.
- Market Value Enhancement: The average market value of NFL teams stands at $7.1 billion, reflecting a 25% annual growth, underscoring American Express's competitive advantage in high-value markets and solidifying its position as a premium financial services provider.
- Increased Brand Appeal: A survey indicates that nearly 80% of U.S. American Express Consumer Card Members are sports fans, and this partnership not only meets customer demand but may also drive higher spending activity, thereby enhancing the company's overall performance.
See More
Three Trillion-Dollar Companies to Watch
- Walmart's E-commerce Surge: Walmart became the first traditional retailer to surpass a $1 trillion market valuation in 2026, with its e-commerce business now accounting for 18% of total revenue, growing 24% to $150 billion, highlighting its technology-driven transformation in retail.
- Member Spending Trust: Costco saw a 7.3% increase in average transaction size globally during economic downturns, with membership fee income rising 13.6%, reflecting consumer trust in its value proposition, now boasting 82.1 million paid household members, enhancing brand loyalty.
- Berkshire's Strategic Acquisition: Under new CEO Greg Abel, Berkshire Hathaway acquired Taylor Morrison, merging it into one of the largest homebuilding platforms in the U.S. to address a 7 million home deficit, showcasing its strategic positioning in the real estate market.
- Diversified Investments: Berkshire also made a $10 billion investment in Alphabet, elevating it to one of the top four holdings, further enhancing its influence in the tech sector and demonstrating the diversity and durability of its investment portfolio.
See More
Walmart and Costco Leverage AI to Enhance Customer Loyalty
- Walmart's Technological Breakthrough: Walmart became the first traditional retailer to surpass a $1 trillion market valuation in February 2026, with its e-commerce business representing 18% of total revenue and growing 24% to $150 billion, showcasing successful technology investments that enhance market competitiveness.
- Same-Day Delivery Service: Walmart's same-day delivery now reaches 95% of U.S. households, a logistics achievement that sets it apart in the industry, improving consumer shopping experiences by ensuring that customers can find what they need at 11 p.m. and receive it the next morning.
- Costco's Membership Growth: Costco saw a 7.3% increase in average transaction size globally in Q3, with membership fee income rising 13.6%, now counting 82.1 million paid household members, demonstrating its ability to attract consumers even during economic downturns and enhancing brand loyalty.
- Fuel Price Appeal: Costco's fuel prices have become a significant draw amid rising gasoline costs, directly passing tariff savings to consumers, further solidifying brand trust and ensuring long-term customer loyalty.
See More
Amex Exploration Completes Oversubscribed Private Placement
- Final Tranche Completed: Amex Exploration Inc. has completed its final tranche of the private placement, issuing 4,581,567 common shares at C$4.50 each, raising an additional C$20,617,051.50, reflecting strong investor confidence in the company's prospects.
- Total Proceeds of C$79.7 Million: With the completion of this final tranche alongside the first tranche and non-brokered placement, Amex has raised a total of C$79,685,775, which will fund the company's bulk sampling program and the development of the Perron Gold Project, enhancing its financial strength.
- Strategic Investor Participation: The common shares in this tranche were purchased by strategic investor Eldorado Gold Corporation, which now holds approximately 26.90% of the company post-placement, indicating a long-term investment commitment to Amex.
- Regulatory Compliance: The private placement was conducted in accordance with Canadian securities laws and is subject to final acceptance by the TSX Venture Exchange, ensuring the company's compliance and transparency in capital markets.
See More
Tripadvisor's TheFork Sale Boosts Price Target
- Price Target Increase: DA Davidson raised Tripadvisor's price target from $10.50 to $15.50, implying a 23% upside from the last close, indicating market optimism regarding the company's future growth prospects.
- Enhanced Flexibility: The $700 million sale of TheFork provides Tripadvisor with cash that enhances its flexibility for shareholder returns and growth investments, further solidifying the investment case for its core operations.
- Value Unlocked: BTIG maintained a 'Buy' rating on Tripadvisor, asserting that the sale of TheFork reveals value not fully reflected in Tripadvisor's stock, estimating a per-share value of approximately $4.60, which underscores market recognition of its future potential.
- Bullish Retail Sentiment: On Stocktwits, retail sentiment around Tripadvisor remains in 'bullish' territory, with a 2600% increase in message volume over the last 24 hours, reflecting investor expectations for potential management actions like share buybacks.
See More
