Amazon Launches Novo Nordisk's Wegovy Weight-Loss Pill with Monthly Costs Starting at $25
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 09 2026
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Source: Newsfilter
- Drug Launch: Amazon has introduced Novo Nordisk's Wegovy weight-loss pill through its digital pharmacy, with cash-paying patients facing a monthly cost starting at $149, while insured patients can access it for as low as $25, significantly lowering the barrier to obesity medication access and likely attracting more consumers.
- Market Expansion: The launch of the Wegovy pill marks Novo Nordisk's first oral GLP-1 drug release in the U.S., aiming to disrupt the dominance of traditional injectable medications and further expand its customer base while increasing market share.
- Strategic Partnerships: Since its launch in 2020, Amazon Pharmacy has collaborated with companies like WeightWatchers and Eli Lilly to deliver weight-loss medications, with analysts estimating annual revenue could reach $2 billion, thereby solidifying its position in the U.S. healthcare sector.
- Convenient Services: Amazon promises same-day prescription delivery for nearly half of U.S. consumers, and this strategy of rapid delivery and price transparency is expected to enhance user experience and attract more users to its pharmacy services.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 243.010
Low
250.00
Averages
294.69
High
340.00
Current: 243.010
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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