2026 Travelers' Choice Awards Announced by Tripadvisor
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 days ago
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Should l Buy TRIP?
Source: Newsfilter
- Global Best Experience: Tripadvisor's 2026 Travelers' Choice Awards recognized Porto's Unvanquished Tour as the world's top experience for the second consecutive year, attracting numerous visitors and showcasing Porto's rich history and culture, thereby enhancing the local tourism sector's appeal.
- Top U.S. Experience: The Lower Antelope Canyon and Horseshoe Bend Day Tour in Las Vegas topped the U.S. rankings, featuring a local Navajo guide who explains the canyon's geology and cultural significance, which boosts the local tourism economy.
- Best NYC Experience: The Central Park Pedicab Guided Tours received thousands of 5-star reviews, praised for knowledgeable guides and photo opportunities, further enhancing the attraction of Central Park as a premier tourist destination.
- Unique Experience Category: The newly introduced Once in a Lifetime Experiences category highlighted Iceland's Snorkeling Between Tectonic Plates as the world's best, showcasing unique natural landscapes that attract adventure-seeking travelers and promote Iceland's tourism growth.
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Analyst Views on TRIP
Wall Street analysts forecast TRIP stock price to rise
10 Analyst Rating
1 Buy
6 Hold
3 Sell
Hold
Current: 11.130
Low
12.50
Averages
16.17
High
20.00
Current: 11.130
Low
12.50
Averages
16.17
High
20.00
About TRIP
Tripadvisor, Inc. is an online travel company. The Company leverages its brands, technology, and capabilities to connect its global audience with partners through content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The Company operates through three segments: Brand Tripadvisor, Viator, and TheFork. Its Brand Tripadvisor segment is engaged in providing an online global platform for travelers to discover, generate, and share authentic user-generated content (UGC) in the form of ratings and reviews for destinations, points-of-interest (POIs), experiences, accommodations, restaurants, and cruises. The Viator segment offers travelers a comprehensive online marketplace that provides access to over 400,000 experiences and more than 65,000 experience operators. TheFork segment offers an online marketplace that enables diners to discover and book online reservations at approximately 55,000 restaurants in 11 countries.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Top U.S. Experience: The Lower Antelope Canyon and Horseshoe Bend Day Tour ranks as the top experience in the U.S., led by a local Navajo guide who explains the canyon's geology and cultural significance, showcasing the unique allure of natural landscapes and boosting the local tourism economy.
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- Once-in-a-Lifetime Experience: Snorkeling Between Tectonic Plates in Reykjavik, Iceland, is highlighted as a once-in-a-lifetime experience, showcasing unique natural wonders that attract adventure-seeking tourists, emphasizing Tripadvisor's commitment to promoting distinctive travel experiences.
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- Global Best Experience: Tripadvisor's 2026 Travelers' Choice Awards recognized Porto's Unvanquished Tour as the world's top experience for the second consecutive year, attracting numerous visitors and showcasing Porto's rich history and culture, thereby enhancing the local tourism sector's appeal.
- Top U.S. Experience: The Lower Antelope Canyon and Horseshoe Bend Day Tour in Las Vegas topped the U.S. rankings, featuring a local Navajo guide who explains the canyon's geology and cultural significance, which boosts the local tourism economy.
- Best NYC Experience: The Central Park Pedicab Guided Tours received thousands of 5-star reviews, praised for knowledgeable guides and photo opportunities, further enhancing the attraction of Central Park as a premier tourist destination.
- Unique Experience Category: The newly introduced Once in a Lifetime Experiences category highlighted Iceland's Snorkeling Between Tectonic Plates as the world's best, showcasing unique natural landscapes that attract adventure-seeking travelers and promote Iceland's tourism growth.
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- Hotel Booking Service: Uber partners with Expedia to offer over 700,000 hotel options for U.S. users, with Uber One members receiving a 20% discount and 10% cashback, directly competing with Booking Holdings and Airbnb, significantly expanding its market share.
- AI Voice Booking Feature: Uber introduces a voice chatbot powered by OpenAI models, allowing users to book rides through voice commands, enhancing user experience and increasing the platform's intelligence, further solidifying its leadership in the mobility sector.
- Shopping Feature Expansion: The new shopping feature enables users to purchase items by sending photos and details to a personal shopper, broadening Uber's service offerings and aiming to attract more users while enhancing platform diversity.
- Travel Experience Enhancements: Uber provides ride credits and zero delivery fees for Uber One members abroad, along with hotel delivery services for forgotten essentials, aiming to improve user convenience and satisfaction, further strengthening its positioning as an all-in-one app.
See More
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- Global Best Experience: Tripadvisor's 2026 Travelers' Choice Awards reveal that The Unvanquished Tour in Porto City Center has reclaimed the title of the world's best experience for the second consecutive year, attracting significant tourist interest due to its focus on local history, architecture, and food recommendations, thereby enhancing the region's tourism appeal.
- Top U.S. Experience: The Lower Antelope Canyon and Horseshoe Bend Day Tour ranks as the top experience in the U.S., led by a local Navajo guide who explains the canyon's geology and cultural significance, showcasing the unique allure of natural landscapes and boosting the local tourism economy.
- New York City Highlight: The Central Park Pedicab Guided Tours tops the newly introduced New York City experiences list, receiving thousands of 5-star reviews, with travelers praising the knowledgeable local guides and photo opportunities, further elevating Central Park's status as a global iconic attraction.
- Once-in-a-Lifetime Experience: Snorkeling Between Tectonic Plates in Reykjavik, Iceland, is highlighted as a once-in-a-lifetime experience, showcasing unique natural wonders that attract adventure-seeking tourists, emphasizing Tripadvisor's commitment to promoting distinctive travel experiences.
See More
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- Global Best Experience: Tripadvisor's 2026 Travelers' Choice Awards recognized Porto's Unvanquished Tour as the world's top experience for the second consecutive year, attracting numerous visitors and showcasing Porto's rich history and culture, thereby enhancing the local tourism sector's appeal.
- Top U.S. Experience: The Lower Antelope Canyon and Horseshoe Bend Day Tour in Las Vegas topped the U.S. rankings, featuring a local Navajo guide who explains the canyon's geology and cultural significance, which boosts the local tourism economy.
- Best NYC Experience: The Central Park Pedicab Guided Tours received thousands of 5-star reviews, praised for knowledgeable guides and photo opportunities, further enhancing the attraction of Central Park as a premier tourist destination.
- Unique Experience Category: The newly introduced Once in a Lifetime Experiences category highlighted Iceland's Snorkeling Between Tectonic Plates as the world's best, showcasing unique natural landscapes that attract adventure-seeking travelers and promote Iceland's tourism growth.
See More
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- East Coast Surge: Tripadvisor's Summer Travel Index reveals that Myrtle Beach leads domestic travel searches for 2026, highlighting the strong appeal of family-friendly beach destinations, which is expected to boost local tourism growth significantly.
- International Favorites: Cancun has topped the list of international travel destinations for U.S. travelers for the third consecutive year, attracting a large number of visitors with its world-class diving and snorkeling experiences, thereby reinforcing Mexico's position in the global tourism market.
- Holiday Travel Trends: Data indicates that travelers are increasingly opting for beach hotspots like Myrtle Beach and Clearwater during long weekends, reflecting a preference for short getaways that could stimulate economic activity in these regions.
- Experience Focus: Summer travelers are prioritizing cultural tours and outdoor adventure activities, indicating a rising demand for unique experiences, which will prompt tourism operators to adjust their offerings to meet consumer expectations.
See More
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- East Coast Surge: The 2026 Summer Travel Index reveals that Myrtle Beach, South Carolina, leads domestic travel searches, appealing to families with water parks and cultural activities, indicating a strong trend towards family-friendly travel options.
- International Destination Dominance: Cancun, Mexico, ranks as the top international travel destination for the third consecutive year, attracting U.S. travelers with world-class diving and snorkeling experiences alongside rich cultural heritage, reflecting sustained interest in the Caribbean.
- Holiday Travel Patterns: Data indicates that popular long-weekend trips include Anaheim, California, and Orange Beach, Alabama, suggesting that travelers are increasingly favoring beach and cultural destinations during holiday periods, boosting local tourism economies.
- Experience-Centric Travel: Summer travelers prioritize cultural and adventure activities, with cultural tours and outdoor adventures being the most sought-after experiences, highlighting a growing demand for unique travel experiences among tourists.
See More
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See More
