Wix Partners with OpenAI to Launch ChatGPT App
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 02 2026
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Should l Buy WIX?
Source: Newsfilter
Wix.com shares rose 5.04% as the stock crossed above the 20-day SMA, reflecting positive investor sentiment following the announcement of a partnership with OpenAI to launch the Wix app within ChatGPT.
This collaboration allows users to create professional-grade Wix Harmony websites directly within ChatGPT, significantly simplifying the website creation process. The app is now available to ChatGPT users, marking a significant step in Wix's digital transformation efforts and enhancing user engagement through integrated business management features.
The launch of the Wix app is expected to attract more users and investor interest, potentially stabilizing Wix's market position and improving its competitive strength in the evolving digital landscape.
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Analyst Views on WIX
Wall Street analysts forecast WIX stock price to rise
19 Analyst Rating
18 Buy
1 Hold
0 Sell
Strong Buy
Current: 87.140
Low
135.00
Averages
172.24
High
210.00
Current: 87.140
Low
135.00
Averages
172.24
High
210.00
About WIX
Wix.com Ltd. (Wix) is an Israel-based company engaged in the provision of a web development platform enabling businesses and organizations to take businesses, brands, and workflow online. The Company provides solutions that business owners can use to operate various aspects of their business online, such as selling goods, taking reservations, and scheduling and confirming appointments. These applications provide Wix registered users a bespoke front-end for customers visiting their Website, as well as a back-end management dashboard. The Company has developed these software applications for businesses in specific verticals, including retail and online stores, service providers, hotel and property management, music, and restaurants. These vertical applications are integrated into the Company's Website templates or can be installed on any existing Website and set up by the user and without the need to write code.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Core Business Slowdown: While Wix's Base44 unit has seen impressive growth, with annual recurring revenue rising from a few million in mid-2025 to over $100 million, the core Creative Subscriptions business is expected to slow to about 6% growth this year, down from 10% in 2025.
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See More
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