UBS Group Expands Cryptocurrency Services for Private Banking Clients
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 27 Jan 26
Source: seekingalpha
UBS Group AG shares surged 16.83% as the stock reached a 52-week high.
The company is selecting partners to offer cryptocurrency investment options, including Bitcoin and Ethereum, to its private banking clients. This strategic move addresses the rising demand for digital assets among affluent individuals and may expand to Asia-Pacific and U.S. markets, enhancing UBS's competitive position in the global cryptocurrency landscape.
This initiative reflects UBS's commitment to adapting to market trends and client preferences, potentially attracting new clients while strengthening relationships with existing ones.
Analyst Views on UBS
Wall Street analysts forecast UBS stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for UBS is 45.75 USD with a low forecast of 37.61 USD and a high forecast of 60.17 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
8 Buy
2 Hold
3 Sell
Moderate Buy
Current: 49.250
Low
37.61
Averages
45.75
High
60.17
Current: 49.250
Low
37.61
Averages
45.75
High
60.17
About UBS
UBS Group AG is a Switzerland-based holding company and conducts its operations through UBS AG and its subsidiaries. The company operates as a wealth manager with focused asset management and investment banking capabilities and a capital-light and cash-generative business model. The Company comprises four business divisions: Global Wealth Management, which provides tailored advice and solutions to its clients around the globe; Personal & Corporate Banking division provides comprehensive financial products and services to private, corporate and institutional clients in Switzerland; Asset Management division offers investment capabilities and styles across all traditional and alternative asset classes, as well as advisory support to institutions; Investment Bank provides investment advice, financial solutions and capital markets access to institutional, corporate and wealth management clients.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.





