Should You Buy UBS Group AG (UBS) Today? Analysis, Price Targets, and 2026 Outlook.
Conclusion
Buy
Latest Price
47.960
1 Day change
-2.62%
52 Week Range
49.360
Analysis Updated At
2026/01/26
UBS Group AG is a good buy for a beginner investor with a long-term investment strategy and $50,000-$100,000 available. The stock shows strong financial performance, positive growth potential in wealth management, and favorable analyst sentiment, despite some regulatory concerns. The pre-market price increase and bullish moving averages further support a buy decision.
Technical Analysis
The stock is showing bullish moving averages (SMA_5 > SMA_20 > SMA_200), indicating an upward trend. The RSI is neutral at 54.87, and the MACD histogram is negative but contracting, suggesting potential stabilization. Key resistance levels are at 48.076 and 48.522, with support at 46.632 and 46.186.
Options Data
Bearish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio
Technical Summary
Sell
2
Buy
8
Positive Catalysts
UBS plans to offer cryptocurrency investment options for Bitcoin and Ethereum, which could attract new clients.
BofA upgraded UBS to Buy with a $60.30 price target, citing strong growth potential in wealth management and capital markets.
Net income increased by 74.11% YoY, and EPS grew by 76.74% YoY in Q3 2025.
Neutral/Negative Catalysts
Swiss Finance Minister opposed a proposal that could increase UBS's capital requirements by $23 billion, causing a temporary dip in shares.
Regulatory pressure and litigation uncertainty in Switzerland could weigh on the stock.
Financial Performance
In Q3 2025, UBS reported a revenue drop of -9.66% YoY to $19.14 billion. However, net income increased by 74.11% YoY to $2.48 billion, EPS rose by 76.74% YoY to 0.76, and gross margin improved by 14.16% YoY to 65.79%.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Analyst sentiment is mixed but leans positive. BofA upgraded UBS to Buy with a $60.30 price target, citing 40% upside potential. Deutsche Bank maintains a Buy rating with a CHF 37 target. However, some analysts like Keefe Bruyette and BNP Paribas Exane downgraded the stock due to regulatory concerns.
Wall Street analysts forecast UBS stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for UBS is 45.75 USD with a low forecast of 37.61 USD and a high forecast of 60.17 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
Wall Street analysts forecast UBS stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for UBS is 45.75 USD with a low forecast of 37.61 USD and a high forecast of 60.17 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Buy
2 Hold
3 Sell
Moderate Buy
Current: 49.250
Low
37.61
Averages
45.75
High
60.17
Current: 49.250
Low
37.61
Averages
45.75
High
60.17
Citi
Andrew Coombs
Neutral
maintain
AI Analysis
2026-01-22
Reason
Citi
Andrew Coombs
Price Target
AI Analysis
2026-01-22
maintain
Neutral
Reason
Citi analyst Andrew Coombs raised the firm's price target on UBS to CHF 37.70 from CHF 34 and keeps a Neutral rating on the shares.
BofA
Antonio Reale
Neutral -> Buy
upgrade
$44
2025-12-16
Reason
BofA
Antonio Reale
Price Target
$44
2025-12-16
upgrade
Neutral -> Buy
Reason
BofA analyst Antonio Reale upgraded UBS to Buy from Neutral with a price target of $60.30, up from $44. The firm also added UBS to its "Europe 1" list of top ideas. BofA views UBS as a "highly attractive proposition," saying the equity story will benefit from more lenient capital requirements with areas of strong growth in wealth management and capital markets. It sees 40% upside potential in the shares.
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