Sony Announces ¥500B Share Buyback Amid Profit Growth Outlook
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 08 2026
0mins
Source: seekingalpha
Sony Group Corp's stock rose 3.02% as it reached a 20-day high, reflecting positive investor sentiment.
The company announced a plan to repurchase up to ¥500 billion ($3.2 billion) in shares, aimed at enhancing shareholder value and boosting market confidence. This buyback plan aligns with Sony's forecast of a 13% increase in net profit for FY2027, despite challenges in revenue growth. Additionally, the company is nearing a music rights deal involving artists like Shakira and Justin Bieber, which could provide new revenue streams and further strengthen its market position.
The share buyback and positive profit outlook are expected to reinforce investor confidence in Sony's long-term growth potential, despite recent challenges in hardware sales and market conditions.
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Analyst Views on SONY
Wall Street analysts forecast SONY stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 21.720
Low
34.00
Averages
34.00
High
34.00
Current: 21.720
Low
34.00
Averages
34.00
High
34.00
About SONY
Sony Group Corp is a Japan-based company engaged in the games & network services (G&NS), music, movies, entertainment technology & services (ET&S), imaging & sensing solutions (I&SS) and other businesses. It has seven business segments. G&NS segment is involved in network service business, the manufacture and sale of home video game consoles and software. The Music segment mainly includes music production, music publishing and video media platform businesses. The Movies segment mainly includes film production, television program production and media network businesses. The ET&S field mainly includes the television business, audio, video business, still image, video camera business, smartphone business and Internet-related service business. The I&SS segment mainly includes the image sensor business. The Financial segment is involved in the insurance business and banking business. The Other segment consists of activities such as disc manufacturing business and recording media business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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