Primo Brands Corp's stock rose by 3.86% today, reaching a 20-day high. This movement occurs amid broader market weakness, with the Nasdaq-100 down 0.88% and the S&P 500 down 0.11%.
The recent price increase comes despite significant challenges faced by the company, including a class action lawsuit related to its merger with BlueTriton Brands. Investors are concerned about the alleged failures in technology and logistics that have undermined investor confidence, leading to substantial losses. The lawsuit highlights that the company may have misled investors regarding the merger's benefits, which has raised serious questions about its governance and transparency.
As the legal situation unfolds, investor sentiment remains cautious. The ongoing class action could have implications for the company's financial health and operational stability, as it seeks to navigate the fallout from the merger crisis.
Wall Street analysts forecast PRMB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRMB is 26.10 USD with a low forecast of 18.00 USD and a high forecast of 39.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
Wall Street analysts forecast PRMB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRMB is 26.10 USD with a low forecast of 18.00 USD and a high forecast of 39.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Buy
3 Hold
0 Sell
Strong Buy
Current: 18.550
Low
18.00
Averages
26.10
High
39.00
Current: 18.550
Low
18.00
Averages
26.10
High
39.00
Mizuho
Outperform
to
NULL
downgrade
$28 -> $24
Al Analysis
2026-01-08
Reason
Mizuho
Price Target
$28 -> $24
Al Analysis
2026-01-08
downgrade
Outperform
to
NULL
Reason
Mizuho lowered the firm's price target on Primo Brands to $24 from $28 and keeps an Outperform rating on the shares. The firm adjusted targets in the food producers space as part of its 2026 outlook. Healthy living growth should outperform in 2026, but concerns for competition have compressed valuations, the analyst tells investors in a research note. Mizuho believes weak fundamentals and elevated macro uncertainty "suggest limited prospects for a broad valuation recovery."
Morgan Stanley
Eric Serotta
Overweight
downgrade
$28 -> $26
2026-01-05
Reason
Morgan Stanley
Eric Serotta
Price Target
$28 -> $26
2026-01-05
downgrade
Overweight
Reason
Morgan Stanley analyst Eric Serotta lowered the firm's price target on Primo Brands to $26 from $28 and keeps an Overweight rating on the shares. The firm is lowering its FY26-27 estimates by about 3% to reflect expectations for a second half of 2026 weighted improvement in Primo's direct delivery business, calling it a "show-me" story, but with "an attractive risk/reward for patient investors."
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Morgan Stanley
Overweight
downgrade
$28 -> $26
2026-01-04
Reason
Morgan Stanley
Price Target
$28 -> $26
2026-01-04
downgrade
Overweight
Reason
Morgan Stanley lowered the firm's price target on Primo Brands to $26 from $28 and keeps an Overweight rating on the shares. The firm reduced the company's fiscal 2026 estimates below consensus, saying improvement in its direct delivery business will be weighted to the back half of the year. The analyst expects Primo to remain a "show-me" story but sees an attractive risk/reward for "patient investors."
BofA
Buy
downgrade
$21 -> $20
2025-12-19
Reason
BofA
Price Target
$21 -> $20
2025-12-19
downgrade
Buy
Reason
BofA lowered the firm's price target on Primo Brands to $20 from $21 and keeps a Buy rating on the shares. Entering 2026, the largest unresolved question for staples remains consumption growth and valuations remain dispersed across the group, but "there feels little to get them off the sidelines in '26 until fundamentals signal a greater turning of the tide," the analyst tells investors in a year-ahead note for the consumer staples group.
About PRMB
Primo Brands Corporation is a beverage company with a focus on healthy hydration, delivering responsibly and domestically sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every state and Canada. It has a portfolio of packaged branded beverages distributed across more than 200,000 retail outlets, including brands Poland Spring and Pure Life, premium brands like Saratoga and Mountain Valley, regional brands, such as Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills, purified brands including Primo Water and Sparkletts, and flavored and enhanced brands like AC+ION and Splash Refresher. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributor and home improvement, as well as food service accounts in North America. Its products consist of spring and sparkling water, purified water, self-service refill drinking water, and water dispensers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
