PRMB

Primo Brands Corp

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Advanced Chart

14.460

-3.24(-18.305%)1D

Line

Candle

YTD

High

17.955

Open

17.740

VWAP

14.88

Vol

52.40M

Mkt Cap

5.35B

Low

14.360

Amount

779.60M

EV/EBITDA(TTM)

Total Shares

370.29M

10.13B

EV/OCF(TTM)

32.14

P/S(TTM)

1.07

Primo Brands Corporation is a beverage company with a focus on healthy hydration, delivering responsibly and domestically sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every state and Canada. It has a portfolio of packaged branded beverages distributed across more than 200,000 retail outlets, including brands Poland Spring and Pure Life, premium brands like Saratoga and Mountain Valley, regional brands, such as Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills, purified brands including Primo Water and Sparkletts, and flavored and enhanced brands like AC+ION and Splash Refresher. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributor and home improvement, as well as food service accounts in North America. Its products consist of spring and sparkling water, purified water, self-service refill drinking water, and water dispensers.

13 Analyst Rating

Wall Street analysts forecast PRMB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRMB is 31.30 USD with a low forecast of 23.00 USD and a high forecast of 42.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

10 Buy

3 Hold

0 Sell

Strong Buy

Current: 14.460

Low

23.00

Averages

31.30

High

42.00

Current: 14.460

Low

23.00

Averages

31.30

High

42.00

TD Securities

Buy

downgrade

$35 -> $27

2025-11-07

New

Reason

TD Securities

Price Target

$35 -> $27

2025-11-07

New

downgrade

Buy

Reason

TD Securities lowered the firm's price target on Primo Brands to $27 from $35 and keeps a Buy rating on the shares. The firm says the company's new CEO "ripped off the guidance band-aid," which should mark the bottom for the shares. Primo's demand trends are "healthy" and it is taking share, the analyst tells investors in a research note.

RBC Capital

Nik Modi

Outperform

downgrade

$37 -> $30

2025-11-07

New

Reason

RBC Capital

Nik Modi

Price Target

$37 -> $30

2025-11-07

New

downgrade

Outperform

Reason

RBC Capital analyst Nik Modi lowered the firm's price target on Primo Brands to $30 from $37 but keeps an Outperform rating on the shares after its Q3 results. The company successfully cleared delivery disruptions as expected, but a miscalculation in the pace of volume recovery will weigh on numbers and valuation, the analyst tells investors in a research note. RBC notes hovever that the bigger news in is the appointment of Eric Foss as CEO/Chairman as he is known to be one of the best operators in the beverage industry.

Morgan Stanley

Eric Serotta

Overweight

downgrade

$35 -> $28

2025-11-07

New

Reason

Morgan Stanley

Eric Serotta

Price Target

$35 -> $28

2025-11-07

New

downgrade

Overweight

Reason

Morgan Stanley analyst Eric Serotta lowered the firm's price target on Primo Brands to $28 from $35 and keeps an Overweight rating on the shares.

Deutsche Bank

Hold

downgrade

$25 -> $21

2025-11-07

New

Reason

Deutsche Bank

Price Target

$25 -> $21

2025-11-07

New

downgrade

Hold

Reason

Deutsche Bank lowered the firm's price target on Primo Brands to $21 from $25 and keeps a Hold rating on the shares following the earnings report.

Barclays

Overweight

downgrade

$29 -> $25

2025-11-07

New

Reason

Barclays

Price Target

$29 -> $25

2025-11-07

New

downgrade

Overweight

Reason

Barclays lowered the firm's price target on Primo Brands to $25 from $29 and keeps an Overweight rating on the shares.

JPMorgan

Overweight

downgrade

$37 -> $35

2025-10-30

Reason

JPMorgan

Price Target

$37 -> $35

2025-10-30

downgrade

Overweight

Reason

JPMorgan lowered the firm's price target on Primo Brands to $35 from $37 and keeps an Overweight rating on the shares as part of a Q3 earnings preview.

See All Ratings

Valuation Metrics

The current forward P/E ratio for Primo Brands Corp (PRMB.N) is 9.79, compared to its 5-year average forward P/E of 18.14. For a more detailed relative valuation and DCF analysis to assess Primo Brands Corp 's fair value, click here.

Forward PE
Forward EV/EBITDA
Forward PS

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

Undervalued

5Y Average PE

18.14

Current PE

9.79

Overvalued PE

22.90

Undervalued PE

13.38

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

Strongly Undervalued

5Y Average EV/EBITDA

10.07

Current EV/EBITDA

6.79

Overvalued EV/EBITDA

11.11

Undervalued EV/EBITDA

9.03

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

N/A

5Y Average PS

2.46

Current PS

14.46

Overvalued PS

6.46

Undervalued PS

-1.54