Lionsgate Partners with FreeWheel to Boost Ad Revenue
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 18 2025
0mins
Should l Buy LION?
Source: Newsfilter
Lionsgate Studios Corp. saw a price increase of 7.42%, crossing above its 5-day SMA, amid positive market conditions with the Nasdaq-100 up 0.44% and the S&P 500 up 0.46%.
This surge is attributed to Lionsgate's exclusive partnership with FreeWheel, which enables direct and programmatic purchases of premium content across nearly 30 U.S. FAST channels. This collaboration is expected to significantly enhance advertising revenue and market share, as 53% of advertisers plan to increase budgets for FAST channels in the coming months, aligning with Lionsgate's strategy to expand its ad-supported streaming inventory.
The implications of this partnership are substantial, as Lionsgate leverages its extensive library of film franchises to enhance its competitive edge in the free streaming market. The integration with FreeWheel is likely to improve advertising efficiency and effectiveness, further driving revenue growth.
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Analyst Views on LION
Wall Street analysts forecast LION stock price to fall
5 Analyst Rating
4 Buy
1 Hold
0 Sell
Strong Buy
Current: 9.770
Low
8.00
Averages
9.30
High
11.00
Current: 9.770
Low
8.00
Averages
9.30
High
11.00
About LION
Lionsgate Studios Corp. is a pure play content company. The Company brings together diversified motion picture and television production and distribution businesses, a portfolio of brands and franchises, a talent management and production house and a more than 20,000-title film and television library. The Company's Motion Picture segment consists of the development and production of feature films, acquisition of North American and worldwide distribution rights, North American theatrical, home entertainment and television distribution of feature films produced and acquired, and worldwide licensing of distribution rights to feature films produced and acquired. Its Television Production segment consists of the development, production and worldwide distribution of television productions, including television series, television movies and miniseries, and non-fiction programming. Television Production segment also includes the operations of 3 Arts Entertainment, a talent management company.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Fragrance Profile: The John Wick Eau de Parfum features a spicy lemon and gunmetal accord opening, layered with clary sage and refined cedarwood and amber notes, capturing the precision, intensity, and sophistication of the franchise, appealing to fragrance enthusiasts.
- Marketing Strategy: The launch will be promoted through social-first storytelling, creator partnerships, and street activations, designed to boost brand awareness and ignite social media discussions, ultimately driving subscription growth.
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- Cultural Experience Strategy: This collaboration transcends product launch by integrating fragrance with storytelling, intending to boost user engagement and brand loyalty through social media and creator partnerships.
- Limited-Time Release Strategy: The John Wick fragrance will be available for a limited time through Scentbird's subscription and à la carte options, expected to draw significant interest from fans and new audiences, driving sales growth.
- Marketing Campaign Activities: The launch will be supported by social-first storytelling, creator collaborations, and street activations designed to enhance brand visibility and spark social conversations, further driving user subscriptions.
See More
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Target Audience: The collection is designed to appeal to Twilight enthusiasts, offering scents that evoke the themes and characters of the beloved series.
See More
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- Cloud Infrastructure: By migrating digital asset storage and management to Orange Logic's cloud environment, Lionsgate can centralize the management of final and approved marketing materials, ensuring smoother collaboration across departments and reducing friction from manual processes.
- Workflow Optimization: The new platform will integrate with existing systems to streamline workflows, improve metadata consistency and searchability, thereby accelerating approval and delivery speeds while ensuring effective rights management at every stage.
- Long-term Partnership: The collaboration between Orange Logic and Lionsgate is designed not only for current needs but also for future flexibility and technological adaptability, with a jointly designed implementation plan that supports the expansion into new workflows, ensuring competitiveness amid technological evolution.
See More
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See More
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