Lionsgate Partners with FreeWheel to Boost Ad Revenue
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 16 2026
0mins
Source: Newsfilter
Lionsgate Studios Corp. saw a price increase of 7.42%, crossing above its 5-day SMA, amid positive market conditions with the Nasdaq-100 up 0.44% and the S&P 500 up 0.46%.
This surge is attributed to Lionsgate's exclusive partnership with FreeWheel, which enables direct and programmatic purchases of premium content across nearly 30 U.S. FAST channels. This collaboration is expected to significantly enhance advertising revenue and market share, as 53% of advertisers plan to increase budgets for FAST channels in the coming months, aligning with Lionsgate's strategy to expand its ad-supported streaming inventory.
The implications of this partnership are substantial, as Lionsgate leverages its extensive library of film franchises to enhance its competitive edge in the free streaming market. The integration with FreeWheel is likely to improve advertising efficiency and effectiveness, further driving revenue growth.
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Analyst Views on LION
Wall Street analysts forecast LION stock price to fall
5 Analyst Rating
4 Buy
1 Hold
0 Sell
Strong Buy
Current: 13.920
Low
8.00
Averages
9.30
High
11.00
Current: 13.920
Low
8.00
Averages
9.30
High
11.00
About LION
Lionsgate Studios Corp. is a pure play content company. The Company brings together diversified motion picture and television production and distribution businesses, a portfolio of brands and franchises, a talent management and production house and a more than 20,000-title film and television library. The Company's Motion Picture segment consists of the development and production of feature films, acquisition of North American and worldwide distribution rights, North American theatrical, home entertainment and television distribution of feature films produced and acquired, and worldwide licensing of distribution rights to feature films produced and acquired. Its Television Production segment consists of the development, production and worldwide distribution of television productions, including television series, television movies and miniseries, and non-fiction programming. Television Production segment also includes the operations of 3 Arts Entertainment, a talent management company.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Rich Film Slate: The company boasts a loaded motion picture slate projected to extend into FY27, with sequels like Michael 2 and Resurrection of the Christ expected to enhance its market performance, thereby strengthening its position in the competitive entertainment sector.
- TV Business Acceleration: Lionsgate's TV segment is accelerating as episodic deliveries nearly double, supported by a $1 billion content library and a $1.3 billion backlog, providing a robust foundation for ongoing revenue generation.
- M&A Potential: With M&A activity heating up, Lionsgate is seen as a likely acquisition target, and analysts believe a competitive bidding process could attract several traditional acquirers, maximizing its market value.
See More
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- Market Value Increase: The position's value reached $89.28 million at quarter-end, indicating positive impacts from both the purchase and share price movements, which suggests market recognition of the value of Lionsgate's content library.
- Improved Financial Performance: Lionsgate's film and television library generated over $1 billion in revenue for the third consecutive quarter, with total quarterly revenue hitting $906.5 million and operating income rising 52% year-over-year, showcasing the stability and growth potential of its business.
- Strategic Outlook: Management highlighted strong performance from The Housemaid, grossing nearly $400 million globally, while scripted deliveries are expected to double in fiscal 2027 compared to fiscal 2026, indicating effective strategic positioning in content creation and multi-platform distribution.
See More
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- New Investment Position: On May 15, 2026, Shapiro Capital Management disclosed a new position in Lionsgate Studios by acquiring 9,309,570 shares, valued at approximately $85.91 million, indicating strong confidence in the company's growth potential.
- Significant Stake: Following this transaction, Lionsgate represents 5.58% of Shapiro's reportable assets under management, highlighting its importance in the investment portfolio and potentially attracting further institutional interest.
- Strong Financial Performance: Lionsgate's film and television library generated over $1 billion in revenue over the past 12 months, with quarterly total revenue reaching $906.5 million and operating income increasing by 52% year-over-year, reflecting enhanced content value and market demand recovery.
- Strategic Growth Potential: Management emphasized that with the success of The Housemaid and growth in television production, Lionsgate's focus on content creation and multi-platform distribution will further drive long-term profitability, attracting more investor interest.
See More
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- Impressive Earnings Report: Lionsgate's fiscal Q4 2026 revenue reached $906.5 million, surpassing $865.6 million from the same period in fiscal 2025, indicating strong market performance that is likely to attract further investor interest.
- Significant Net Income Growth: Non-GAAP net income exceeded $112 million ($0.37 per share), more than tripling year-over-year and far exceeding analyst expectations of $0.24, demonstrating a substantial improvement in the company's profitability.
- Enhanced Brand Influence: CEO Jon Feltheimer noted that the company's library has generated over $1 billion in trailing 12-month revenue, with most new films being brandable and repeatable hits, further solidifying Lionsgate's market position.
- Optimistic Market Outlook: As a
See More
