Viant Enhances Direct Access in CTV Through Integration with Magnite SpringServe
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 06 2025
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Should l Buy DSP?
Source: Newsfilter
Viant's Direct Access Program Expansion: Viant Technology Inc. has expanded its Direct Access program through a direct integration with Magnite's SpringServe video platform, enhancing transparency and efficiency in CTV advertising by connecting advertisers directly to publishers.
Benefits for Advertisers and Publishers: The integration allows advertisers to have greater control and faster access to premium CTV supply while supporting publishers' yield and control, thereby reinforcing Viant's leadership in CTV performance.
Market Growth and Optimization: With U.S. CTV ad spend projected to exceed $30 billion by 2025, the integration aims to optimize supply paths, ensuring transparency and performance in a rapidly growing market.
Commitment to Open Internet: This collaboration emphasizes the importance of interoperability and accountability in the advertising ecosystem, benefiting advertisers, publishers, and audiences by promoting a more efficient and effective marketplace.
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Analyst Views on DSP
Wall Street analysts forecast DSP stock price to rise
7 Analyst Rating
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 10.870
Low
16.50
Averages
18.58
High
22.00
Current: 10.870
Low
16.50
Averages
18.58
High
22.00
About DSP
Viant Technology Inc. is an advertising technology company. The Company is engaged in artificial intelligence (AI)-powered programmatic advertising. The Company’s omnichannel platform, built for Connected TV (CTV), allows marketers to plan, execute, and measure their campaigns. Its cloud-based demand side platform (DSP) enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Its DSP is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across various channels. Through its omnichannel platform, a marketer can buy ads on CTV, mobile, desktop, in-game, streaming audio and digital billboards. Its product suite, ViantAI, handles every stage of programmatic advertising, from building campaigns to optimizing execution. IRIS.TV, a Viant Technology company, is the only data platform built for video and CTV. IRIS_ID is its content identifier.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Optimistic Guidance: Viant anticipates Q1 2025 revenue between $83 million and $86 million, with adjusted EBITDA expected at $8.5 million to $9.5 million, both surpassing the average analyst estimate of $81.8 million, reflecting the company's confidence in future growth.
- Positive Market Reaction: Following the strong earnings report, Viant's stock rose over 12% on the day, indicating investor optimism about the company's future prospects and further solidifying its position in the ad tech sector.
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See More
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See More
Viant Technology (DSP) Q4 2025 Earnings Transcript
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See More
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See More
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- Technology-Driven Growth: The company highlighted its AI-enabled advertising platform as a key growth driver this quarter, particularly with the launch of its Outcomes autonomous ad solution, which can autonomously plan and execute campaigns by continuously evaluating proprietary data signals, enhancing its competitive edge.
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- Positive Market Reaction: Following the strong earnings report, Viant's stock rose over 12% on the day, indicating investor optimism about the company's future prospects and further solidifying its position in the ad tech sector.
See More
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- Earnings Beat: Viant Technology's Q4 revenue surged 22% year-over-year to over $110 million, significantly exceeding analyst expectations of $63 million, showcasing the strong growth potential of its advertising platform.
- Net Income Growth: The company's non-GAAP net income rose 37% to $19 million or $0.22 per share, far surpassing the analyst forecast of $0.13, reflecting an improvement in profitability.
- Optimistic Outlook: Viant anticipates Q1 revenue between $83 million and $86 million, with adjusted EBITDA of $8.5 million to $9.5 million, both above market averages, indicating strong confidence in future growth.
- Technology-Driven Growth: Viant highlighted its AI-enabled advertising platform and the newly launched Outcomes autonomous ad solution as key growth drivers, expected to further enhance its competitive position in the market.
See More
Viant Technology Reports Record Q4 2025 Earnings Performance
- Significant Revenue Growth: Viant Technology reported Q4 2025 revenue of $110.1 million, a 22% year-over-year increase that exceeded guidance by 5%, indicating strong performance in the advertising market, particularly driven by surging demand in CTV.
- Substantial EBITDA Increase: Adjusted EBITDA rose 45% to $24.7 million, reflecting the company's success in cost control and operational efficiency, which further solidifies its competitive position in the industry.
- New Client Acquisition Driving Growth: The onboarding of flagship clients like Molson Coors is expected to significantly ramp up advertising spend throughout 2026, demonstrating the effectiveness of Viant's strategic focus on market expansion and client acquisition.
- Optimistic Outlook: Viant anticipates Q1 2026 revenue between $83 million and $86 million, representing a 20% year-over-year growth, and expects revenue growth to accelerate as new clients onboard and advertising spending increases, showcasing the company's future growth potential.
See More
Viant Technology (DSP) Q4 2025 Earnings Transcript
See More
Viant Technology Q4 Earnings Beat Expectations with Strong Revenue Growth
- Earnings Highlights: Viant Technology reported a Q4 Non-GAAP EPS of $0.22, missing expectations by $0.01, yet revenue reached $110.12 million, reflecting a 22.3% year-over-year growth and exceeding forecasts by $6.75 million, indicating strong market performance.
- Future Outlook: The company anticipates Q1 2026 revenue between $83.0 million and $86.0 million, with contribution ex-TAC projected between $49.0 million and $51.0 million, showcasing optimism for future growth.
- Cost Management: Non-GAAP operating expenses are expected to range from $40.5 million to $41.5 million, demonstrating the company's focus on cost control during expansion, which could enhance profitability.
- Market Reaction: Following the earnings release, Viant's shares rose by 7.3% in after-hours trading, reflecting investor confidence in the company's results and future prospects, potentially driving further stock price increases.
See More
Viant Technology Q4 Earnings Announcement Scheduled
- Earnings Release Date: Viant Technology is set to announce its Q4 earnings on March 11 after market close, with a consensus EPS estimate of $0.23, reflecting a significant year-over-year increase of 53.3%, which could positively impact the stock price.
- Revenue Growth Expectations: The anticipated revenue for Q4 is $103.37 million, representing a 14.8% year-over-year growth, indicating the company's ongoing expansion in the digital advertising market and potentially boosting investor confidence in its future growth prospects.
- Historical Performance Metrics: Over the past two years, Viant has exceeded EPS estimates 63% of the time and revenue estimates 75% of the time, showcasing a level of stability and reliability in its financial performance that may attract more investor interest.
- Market Analysis Focus: Viant recently presented at the Morgan Stanley Technology, Media & Telecom Conference, highlighting its investments in autonomous AI, which may signal the potential end of human ad traders, demonstrating the company's forward-looking positioning in industry transformation.
See More
