Viant Enhances Direct Access in CTV Through Integration with Magnite SpringServe
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 06 2025
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Should l Buy DSP?
Source: Newsfilter
Viant's Direct Access Program Expansion: Viant Technology Inc. has expanded its Direct Access program through a direct integration with Magnite's SpringServe video platform, enhancing transparency and efficiency in CTV advertising by connecting advertisers directly to publishers.
Benefits for Advertisers and Publishers: The integration allows advertisers to have greater control and faster access to premium CTV supply while supporting publishers' yield and control, thereby reinforcing Viant's leadership in CTV performance.
Market Growth and Optimization: With U.S. CTV ad spend projected to exceed $30 billion by 2025, the integration aims to optimize supply paths, ensuring transparency and performance in a rapidly growing market.
Commitment to Open Internet: This collaboration emphasizes the importance of interoperability and accountability in the advertising ecosystem, benefiting advertisers, publishers, and audiences by promoting a more efficient and effective marketplace.
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Analyst Views on DSP
Wall Street analysts forecast DSP stock price to rise
7 Analyst Rating
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 11.610
Low
16.50
Averages
18.58
High
22.00
Current: 11.610
Low
16.50
Averages
18.58
High
22.00
About DSP
Viant Technology Inc. is an advertising technology company. The Company is engaged in artificial intelligence (AI)-powered programmatic advertising. The Company’s omnichannel platform, built for Connected TV (CTV), allows marketers to plan, execute, and measure their campaigns. Its cloud-based demand side platform (DSP) enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Its DSP is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across various channels. Through its omnichannel platform, a marketer can buy ads on CTV, mobile, desktop, in-game, streaming audio and digital billboards. Its product suite, ViantAI, handles every stage of programmatic advertising, from building campaigns to optimizing execution. IRIS.TV, a Viant Technology company, is the only data platform built for video and CTV. IRIS_ID is its content identifier.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Investment Advisory Role: Rockefeller Capital Management served as the exclusive investment banking advisor to TVision in this transaction, showcasing its expertise and influence in the ad tech market.
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See More
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Viant Technology (DSP) Q4 2025 Earnings Transcript
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- Strategic Integration: This acquisition will integrate TVision's proprietary attention signals directly into Viant's AI-powered programmatic platform, not only improving ad targeting precision but also strengthening Viant's technological edge in a competitive advertising landscape.
- Investment Advisory Role: Rockefeller Capital Management served as the exclusive investment banking advisor to TVision in this transaction, showcasing its expertise and influence in the ad tech market.
- Future Growth Outlook: Viant anticipates accelerated growth in 2026 driven by new AI products and a ramp-up of major clients, despite a recent non-GAAP EPS of $0.22 missing expectations by $0.01, while revenue of $110.12 million exceeded projections by $6.75 million, indicating a robust underlying business performance.
See More
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- Acquisition Overview: Viant Technology announced its acquisition of TVision Insights for a total consideration of $40 million, comprising $22.5 million in cash and $17.5 million in Viant Class A common stock, with the transaction expected to close in Q2 2026, further solidifying its leadership in the advertising technology sector.
- Integration Advantages: By integrating TVision's attention measurement signals into Viant's AI-driven platform, the company will enable real-time optimization of ad placements, enhancing advertising effectiveness and providing advertisers with more precise market insights and return on investment.
- Increased Market Transparency: TVision's independent perspective will eliminate biases from self-attribution across different platforms, allowing advertisers to gain a comprehensive understanding of their advertising investments' actual performance, thereby optimizing ad spend and improving overall advertising effectiveness.
- Strategic Significance: This acquisition not only enhances Viant's technological capabilities but also provides advertisers with an unprecedented attention-adjusted CPM metric, marking a shift towards greater transparency and efficiency in the advertising industry, thereby strengthening Viant's strategic advantage in a competitive market.
See More
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- Technology-Driven Growth: The company highlighted its AI-enabled advertising platform as a key growth driver this quarter, particularly with the launch of its Outcomes autonomous ad solution, which can autonomously plan and execute campaigns by continuously evaluating proprietary data signals, enhancing its competitive edge.
- Optimistic Guidance: Viant anticipates Q1 2025 revenue between $83 million and $86 million, with adjusted EBITDA expected at $8.5 million to $9.5 million, both surpassing the average analyst estimate of $81.8 million, reflecting the company's confidence in future growth.
- Positive Market Reaction: Following the strong earnings report, Viant's stock rose over 12% on the day, indicating investor optimism about the company's future prospects and further solidifying its position in the ad tech sector.
See More
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- Earnings Beat: Viant Technology's Q4 revenue surged 22% year-over-year to over $110 million, significantly exceeding analyst expectations of $63 million, showcasing the strong growth potential of its advertising platform.
- Net Income Growth: The company's non-GAAP net income rose 37% to $19 million or $0.22 per share, far surpassing the analyst forecast of $0.13, reflecting an improvement in profitability.
- Optimistic Outlook: Viant anticipates Q1 revenue between $83 million and $86 million, with adjusted EBITDA of $8.5 million to $9.5 million, both above market averages, indicating strong confidence in future growth.
- Technology-Driven Growth: Viant highlighted its AI-enabled advertising platform and the newly launched Outcomes autonomous ad solution as key growth drivers, expected to further enhance its competitive position in the market.
See More
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- Significant Revenue Growth: Viant Technology reported Q4 2025 revenue of $110.1 million, a 22% year-over-year increase that exceeded guidance by 5%, indicating strong performance in the advertising market, particularly driven by surging demand in CTV.
- Substantial EBITDA Increase: Adjusted EBITDA rose 45% to $24.7 million, reflecting the company's success in cost control and operational efficiency, which further solidifies its competitive position in the industry.
- New Client Acquisition Driving Growth: The onboarding of flagship clients like Molson Coors is expected to significantly ramp up advertising spend throughout 2026, demonstrating the effectiveness of Viant's strategic focus on market expansion and client acquisition.
- Optimistic Outlook: Viant anticipates Q1 2026 revenue between $83 million and $86 million, representing a 20% year-over-year growth, and expects revenue growth to accelerate as new clients onboard and advertising spending increases, showcasing the company's future growth potential.
See More
Viant Technology (DSP) Q4 2025 Earnings Transcript
See More
