Should You Buy Viant Technology Inc (DSP) Today? Analysis, Price Targets, and 2026 Outlook.
Conclusion
Hold
Latest Price
12.490
1 Day change
-1.34%
52 Week Range
26.330
Analysis Updated At
2026/01/28
DSP is not a good buy right now for a beginner long-term investor who wants to act immediately. The price trend is generally bullish, but momentum is fading, options volume is heavily put-skewed (short-term bearish/hedging), and insider selling has surged—together suggesting unfavorable near-term risk/reward at the current ~$12.4–$12.7 area. I would hold off and only consider buying after a cleaner pullback toward support or renewed momentum.
Technical Analysis
Trend is bullish but near-term momentum is cooling. Moving averages are stacked bullish (SMA_5 > SMA_20 > SMA_200), supporting an uptrend. MACD histogram is above zero (bullish) but positively contracting, which often signals slowing upside momentum. RSI(6) at 61.59 is neutral-to-slightly-bullish (not overbought). Key levels: Pivot 12.25 is the near-term line in the sand; below that, support sits around 11.47 (S1). Resistance levels are ~13.03 (R1) then ~13.51 (R2). With post-market down to ~12.41 and price sitting close to the 12.25 pivot, this is not an ideal ‘buy now’ for an impatient long-term entry.
Intellectia Proprietary Trading Signals:
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock recently.
Options Data
Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio
Options positioning is mixed-to-bearish in the very near term. Open interest put/call ratio at 0.07 is extremely call-heavy (often bullish longer positioning), but today’s option volume put/call ratio at 56.0 is extremely put-heavy, implying strong short-term demand for downside protection or bearish speculation. IV is elevated (30D IV ~85% vs historical vol ~77%), with IV percentile ~79.6—options are pricing big moves and near-term sentiment looks cautious despite call-heavy OI.
Technical Summary
Sell
2
Buy
7
Positive Catalysts
Technical uptrend still intact (bullish moving-average stack).
Revenue growth in the latest quarter (2025/Q
+7.08% YoY.
Gross margin improved to 45.53% (+4.28% YoY), a constructive profitability signal.
Analyst action: B. Riley reiterated Buy and raised the price target to $16.50 (from $14.50), citing a Q3 beat and guidance above consensus plus a growth acceleration path into 2026.
Neutral/Negative Catalysts
Insider activity: insiders are selling, and selling increased 176.07% over the last month (not a great signal for timing).
Profitability pressure despite revenue growth: net income down -33.91% YoY and EPS down -25% YoY in 2025/Q
Options tape is bearish today (very high put volume vs calls), suggesting traders are actively hedging or leaning negative short term.
No fresh news catalysts in the past week to override the insider/short-term sentiment signals.
Financial Performance
Latest quarter: 2025/Q3. Revenue rose to $85.582M (+7.08% YoY), showing continued top-line growth. However, net income fell to $0.996M (-33.91% YoY) and EPS fell to $0.06 (-25% YoY), indicating earnings didn’t scale with revenue this quarter. The bright spot is improved gross margin at 45.53% (+4.28% YoY), which supports the longer-term story, but current-quarter earnings softness reduces urgency to buy immediately.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Recent Wall Street view is constructive but limited in breadth from the provided data: On 2025-11-11, B. Riley raised DSP’s price target to $16.50 from $14.50 and maintained a Buy rating after a Q3 beat and above-consensus guidance, highlighting a potential acceleration into 2026.
Pros view: momentum in the business (beat/guidance), improving margins, and a path to faster growth.
Cons view: near-term earnings/EPS declines and the recent insider selling trend argue for more cautious entry timing.
Wall Street analysts forecast DSP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DSP is 18.7 USD with a low forecast of 16.5 USD and a high forecast of 22 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
Wall Street analysts forecast DSP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DSP is 18.7 USD with a low forecast of 16.5 USD and a high forecast of 22 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 12.660
Low
16.5
Averages
18.7
High
22
Current: 12.660
Low
16.5
Averages
18.7
High
22
B. Riley
Buy
maintain
AI Analysis
2025-11-11
Reason
B. Riley
Price Target
AI Analysis
2025-11-11
maintain
Buy
Reason
B. Riley raised the firm's price target on Viant to $16.50 from $14.50 and keeps a Buy rating on the shares. The company reported a Q3 beat and guided above consensus, the analyst tells investors in a research note. The firm says Viant laid out path for accelerating growth in 2026.
B. Riley
Zach Cummins
initiated
$14.50
2025-10-21
Reason
B. Riley
Zach Cummins
Price Target
$14.50
2025-10-21
initiated
Reason
B. Riley analyst Zach Cummins initiated coverage of Viant with a Buy rating and $14.50 price target. The stock is down 57% year-to-date due tariff headwinds, the loss of a notable advertiser, and competitive concerns with Amazon, the analyst tells investors in a research note. The firm believes the selloff presents an attractive opportunity. Connected television accounts for 45% of total advertising spend on Viant's platform and is positioned to expand in the coming years as the company's "differentiated" data and expanding AI suite support sustained double-digit ex-traffic acquisition cost revenue growth, contends Riley.
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