DSP News & Events

Airtory announced a strategic integration with Viant Technology. Through this integration, brands and agencies using the Viant DSP gain access to Airtory's automation and deployment capabilities. "This unified workflow moves campaigns from concept to delivery faster, enabling data-driven creative optimization across multiple channels to ensure higher engagement and more efficient media spend.," the company said.

Viant (DSP) announced a strategic integration with iHeartMedia (IHRT) to deliver enhanced addressability, measurement, and programmatic innovation across podcasts, streaming and broadcast radio. As a part of the expanded partnership, Viant has integrated with Triton Digital which enables programmatic access to iHeartMedia's audio inventory. Advertisers leveraging Viant's platform can now activate addressable campaigns across the full spectrum of iHeartMedia's audio network.