Sony Acquires Snoopy and Peanuts Franchise for $457 Million
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 19 2025
0mins
Source: SeekingAlpha
Sony's Acquisition of Peanuts Holdings: Sony Music Entertainment and Sony Pictures Entertainment will acquire a 41% stake in Peanuts Holdings for C$630M, resulting in an indirect ownership of 80% of the brand, while the Schulz family retains a 20% stake.
Strategic Goals for Peanuts Brand: The acquisition aims to enhance the Peanuts brand's value through Sony's global network and expertise, as stated by SMEJ's CEO Shunsuke Muramatsu.
WildBrain's Financial Strategy: WildBrain, the current owner of Peanuts Holdings, will use the proceeds from the sale to eliminate debt and reinvest in other intellectual properties, such as Strawberry Shortcake and Teletubbies.
Financial Impact on WildBrain: The deal will leave WildBrain with over $40M in cash surplus after repaying its senior secured credit facility.
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Analyst Views on SONY
Wall Street analysts forecast SONY stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 22.870
Low
34.00
Averages
34.00
High
34.00
Current: 22.870
Low
34.00
Averages
34.00
High
34.00
About SONY
Sony Group Corp is a Japan-based company engaged in the games & network services (G&NS), music, movies, entertainment technology & services (ET&S), imaging & sensing solutions (I&SS) and other businesses. It has seven business segments. G&NS segment is involved in network service business, the manufacture and sale of home video game consoles and software. The Music segment mainly includes music production, music publishing and video media platform businesses. The Movies segment mainly includes film production, television program production and media network businesses. The ET&S field mainly includes the television business, audio, video business, still image, video camera business, smartphone business and Internet-related service business. The I&SS segment mainly includes the image sensor business. The Financial segment is involved in the insurance business and banking business. The Other segment consists of activities such as disc manufacturing business and recording media business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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