Ski-Doo Revives Snow PASS Program to Support Snowmobiling Community
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 01 2026
0mins
Should l Buy DOO?
Source: PRnewswire
- Funding Support Initiative: The revived Snow PASS program by Ski-Doo will provide grants of up to CAD 5,000 to eligible nonprofit clubs and community organizations nationwide, aimed at supporting local projects that enhance sustainability and safety in winter playgrounds.
- Historical Funding Achievements: Since its inception, the Snow PASS program has delivered over CAD 1.2 million in funding to more than 240 community-led projects across North America, significantly improving trail systems and ensuring hundreds of thousands of riders can explore the snow safely and responsibly.
- Application Timeline: From April 1 to July 31, 2026, eligible organizations can apply for funding online, with decisions announced by September 15, 2026, encouraging previously unfunded proposals to reapply.
- Industry Responsibility: Through the Snow PASS initiative, Ski-Doo not only supports local clubs and infrastructure development but also reflects BRP's long-term commitment to responsible riding and preserving outdoor access for future generations, ensuring that snowmobiling remains safe, fun, and accessible.
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Analyst Views on DOO
Wall Street analysts forecast DOO stock price to rise
10 Analyst Rating
9 Buy
1 Hold
0 Sell
Strong Buy
Current: 57.850
Low
75.00
Averages
86.04
High
94.30
Current: 57.850
Low
75.00
Averages
86.04
High
94.30
About DOO
BRP Inc. is a Canada-based company that specializes in powersports products, propulsion systems and boats. The Company’s segments include Powersports and Marine. The Powersports segment comprises Year-Round Products (all-terrain vehicles, side-by-side vehicles, three-wheeled vehicles, and two-wheeled vehicles), Seasonal Products (snowmobiles, personal watercraft and pontoons) and Powersports PA&A and OEM Engines (parts, accessories and apparel (PA&A), engines for karts, recreational aircraft and jet boats, and other services). The Marine segment includes boats, pontoons, outboard engines and related PA&A, and other services. Its brands include Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems and Rotax engines for karts and recreational aircraft and Pinion gearboxes. It is developing electric models for its existing product lines.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Rising Energy Costs: Mark Hackett from Nationwide attributed the selloff to a mix of tariff uncertainty and rising energy costs, both of which could weigh on earnings, despite the sector having rallied approximately 7% earlier in the month, suggesting a repositioning rather than a fundamental decline.
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- Investor Rights Protection: The law firm is recognized for its success in securities class actions, having recovered approximately $90.725 million for clients, demonstrating its effectiveness in advocating for investor rights, which may encourage more affected investors to join the investigation.
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- Guidance Suspension: The uncertainty surrounding tariffs has led BRP to suspend its FY27 financial guidance, reflecting the company's concerns about future market conditions, which may result in decreased investor confidence and negatively affect stock performance.
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See More
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See More
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- Increased Cost Estimates: The company estimates that the new tariff policy will incur over CAD 500 million in additional costs for the remainder of the year, which could adversely affect profitability and cash flow.
- Market Uncertainty: CEO Denis Le Vot highlighted the highly volatile tariff environment that continues to create uncertainty across the market; however, he remains optimistic that the company's strong balance sheet and agile teams will help navigate these challenges.
- Strategic Reevaluation: In response to these challenges, BRP may need to reassess its market strategies and product pricing to adapt to the changing external environment, ensuring sustainable growth in the future.
See More
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- Guidance Cancellation: BRP Inc. (DOO) scrapped its financial guidance due to changes in U.S. metal tariffs, a move that analysts believe signals broader risks across the industrial sector, raising market concerns about potential earnings impacts.
- Sector-wide Decline: Following this announcement, the S&P 500 Industrials Index dropped as much as 1.9%, reversing an 11% rebound, indicating a sharp shift in market sentiment, particularly affecting heating and cooling companies like Carrier Global (CARR).
- Increased Tariff Risks: Barclays analyst highlighted that BRP's decision underscores the possibility that investors have underestimated tariff risks, with companies such as Ingersoll Rand (IR) and Stanley Black & Decker (SWK) likely to face similar pressures, amplifying market uncertainty.
- Rising Energy Costs: Mark Hackett from Nationwide attributed the selloff to a mix of tariff uncertainty and rising energy costs, both of which could weigh on earnings, despite the sector having rallied approximately 7% earlier in the month, suggesting a repositioning rather than a fundamental decline.
See More
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- Stock Price Plunge: BRP shares fell 36% on Wednesday following the company's announcement on Tuesday to suspend its fiscal 2027 guidance, leading to a sharp decline in investor confidence and a pessimistic outlook on future performance.
- Impact of Guidance Suspension: The suspension of fiscal guidance indicates that BRP is unable to provide clear expectations for future earnings, which may affect its financing capabilities and investor trust, posing challenges for the company's long-term growth.
- Severe Market Reaction: The market's reaction to this news was intense, as the sharp drop in stock price reflects investor anxiety regarding the company's future profitability, potentially leading to further sell-offs and exacerbating the decline.
- Need for Strategic Reevaluation: In the current uncertain market environment, BRP must reassess its strategic direction to restore investor confidence and ensure sustainable growth in the face of intense competition.
See More
BRP Inc. Under Investigation for Potential Investor Claims
- Guidance Suspension: On April 14, 2026, BRP Inc. announced the suspension of its full-year FY27 guidance due to the recent amendment of Section 232 tariffs on steel, aluminum, and copper imports, effective April 6, 2026, which could result in over $500 million in additional tariff costs, significantly impacting its profitability.
- Stock Price Decline: Following the guidance suspension announcement, BRP's stock price declined, causing investor losses and reflecting market concerns regarding the company's future financial health, which may lead to decreased investor confidence.
- Legal Investigation Initiated: Johnson Fistel, PLLP is investigating whether BRP complied with federal securities laws to determine if investors can recover losses, indicating a heightened scrutiny of the company's compliance and potential broader legal ramifications.
- Investor Rights Protection: The law firm is recognized for its success in securities class actions, having recovered approximately $90.725 million for clients, demonstrating its effectiveness in advocating for investor rights, which may encourage more affected investors to join the investigation.
See More
BRP Suspends FY27 Guidance Due to Tariff Changes
- Increased Tariff Costs: BRP (DOO) anticipates an additional $500 million in tariff costs for the remainder of 2026 due to changes in U.S. tariffs on steel, aluminum, and copper imports, which will directly impact the company's profit margins and financial stability.
- Guidance Suspension: The uncertainty surrounding tariffs has led BRP to suspend its FY27 financial guidance, reflecting the company's concerns about future market conditions, which may result in decreased investor confidence and negatively affect stock performance.
- Industry Impact: This tariff change is exerting pressure on the entire sector, with Polaris (PII) experiencing its largest one-day percentage decline in a year, while notable losses were also seen in Patrick Industries (PATK), Malibu Boats (MBUU), and Twin Vee Power Cats (VEEE), indicating the market's sensitivity to tariff policies.
- Production Layout: With most of BRP's products manufactured in Mexico, Canada, and Finland, and only aluminum casings produced in the U.S., this production strategy exposes the company to greater cost pressures from tariff changes, potentially affecting its global competitiveness.
See More
BRP Adjusts Financial Forecast Amid Tariff Changes
- Tariff Policy Shift: BRP has revised its FY27 financial forecast due to a restructuring of U.S. Section 232 tariffs, with the new policy reducing tariffs on imported snowmobiles and off-road vehicles from 50% to 25% based on total customs value, leading to an estimated incremental cost exceeding $500 million.
- Financial Impact Assessment: This tariff change is expected to significantly impact BRP for the remainder of 2026, with the company projecting over $500 million in additional costs without any mitigation measures, thereby putting pressure on its profitability.
- Management Response Strategy: CEO Denis Le Vot noted that despite the uncertain tariff environment, BRP plans to navigate these challenges by leveraging its strong financial position and team agility, aiming to maintain business stability under adverse conditions.
- Market Outlook: Despite current challenges, BRP remains cautiously optimistic about its FY27 outlook, planning to capitalize on a positive start to the year to drive business growth and mitigate the negative impacts of tariff changes.
See More
BRP Suspends FY27 Guidance Amid Tariff Changes
- Tariff Impact: BRP has announced the suspension of its FY27 guidance due to the amendment of Section 232 tariffs on steel, aluminum, and copper imports into the U.S., which reduces tariffs on snowmobiles and most ORV models from 50% to 25%, significantly impacting the company's financial outlook.
- Increased Cost Estimates: The company estimates that the new tariff policy will incur over CAD 500 million in additional costs for the remainder of the year, which could adversely affect profitability and cash flow.
- Market Uncertainty: CEO Denis Le Vot highlighted the highly volatile tariff environment that continues to create uncertainty across the market; however, he remains optimistic that the company's strong balance sheet and agile teams will help navigate these challenges.
- Strategic Reevaluation: In response to these challenges, BRP may need to reassess its market strategies and product pricing to adapt to the changing external environment, ensuring sustainable growth in the future.
See More
