On Holding Set for Rebound with Strong Growth Prospects
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 23 2026
0mins
Should l Buy ONON?
Source: CNBC
- Pricing Power: On Holding's ability to raise product prices supports its growth, with Raymond James upgrading the stock from outperform to strong buy and setting a price target of $52, indicating a 42% upside from Wednesday's close.
- Optimistic Growth Outlook: Analyst Rick Patel noted that despite tariff and freight pressures, the company's robust growth and reduced FX impact will support performance, with expectations for significant growth in the athleisure and footwear markets this year.
- Leadership Change Concerns: Although On Holding's stock has declined over 21% year-to-date amid investor concerns regarding an upcoming leadership shakeup, analysts believe the long-term potential remains intact, suggesting now is a good time to buy shares.
- Market Consensus Support: According to LSEG data, of the 29 analysts covering On Holding, 25 have rated the stock as strong buy or buy, reflecting strong market confidence in the company's prospects.
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Analyst Views on ONON
Wall Street analysts forecast ONON stock price to rise
21 Analyst Rating
18 Buy
2 Hold
1 Sell
Strong Buy
Current: 35.650
Low
30.00
Averages
60.79
High
85.00
Current: 35.650
Low
30.00
Averages
60.79
High
85.00
About ONON
On Holding AG is a Switzerland-based company active in athletic sports accesories industry. The Company provides footwear and sports apparel and is engaged in developing and distributing performance sports products, through independent retailers and global distributors. The Company sells its products trough the internet and its own stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Pricing Power: On Holding's ability to raise product prices supports its growth, with Raymond James upgrading the stock from outperform to strong buy and setting a price target of $52, indicating a 42% upside from Wednesday's close.
- Optimistic Growth Outlook: Analyst Rick Patel noted that despite tariff and freight pressures, the company's robust growth and reduced FX impact will support performance, with expectations for significant growth in the athleisure and footwear markets this year.
- Leadership Change Concerns: Although On Holding's stock has declined over 21% year-to-date amid investor concerns regarding an upcoming leadership shakeup, analysts believe the long-term potential remains intact, suggesting now is a good time to buy shares.
- Market Consensus Support: According to LSEG data, of the 29 analysts covering On Holding, 25 have rated the stock as strong buy or buy, reflecting strong market confidence in the company's prospects.
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- Market Drivers: Jim Cramer noted that the market continues to be driven by enthusiasm for semiconductor and data center stocks, with both the Nasdaq Composite and S&P 500 hitting new highs on Friday, as the S&P 500 rose 2.3% and the tech sector surged 7%, reflecting strong investor confidence in AI-related stocks.
- Investment Advice: Cramer cautioned against tying an entire portfolio to data center stocks, yet he believes these stocks represent a long-term market shift, advising to buy on market dips and emphasizing that “it’s still a gigantic opportunity.”
- Future Outlook: Next week, Constellation Energy will report on its clean energy supply related to AI infrastructure, with Cramer suggesting that its performance is solid, and market sentiment will influence future Federal Reserve rate expectations, particularly as the consumer price index report could reignite optimism for easier monetary policy in 2026.
- Industry Dynamics: Nvidia's $2 billion investment in Nebius highlights the intensifying competition in AI, which Cramer believes will drive growth for cloud infrastructure companies, while Cisco Systems' strong performance in the data center space will continue to attract investor attention.
See More
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- Investment Advice: Cramer cautioned investors against overly concentrating their portfolios in data center stocks, although he believes these stocks represent a long-term market shift, advising to buy on down days to seize this significant investment opportunity.
- Upcoming Earnings Reports: Next week, several companies will report earnings, including Qnity Electronics and Cisco Systems; Cramer believes Qnity's strong performance will further support its stock price, while Cisco is gaining attention due to its robust data center business performance.
- Economic Indicator Impact: Cramer anticipates that the consumer price index report will influence future Federal Reserve rate policies, with a softer number potentially reigniting optimism for easier monetary policy in 2026, further boosting market sentiment.
See More
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- Stock Plunge: Following the announcement of former Nike executive Heidi O'Neill as the new CEO, Lululemon's stock dropped 13.3%, erasing approximately $2 billion in market cap, indicating investor concerns about the company's future direction.
- Leadership Change: Former CEO Calvin McDonald stepped down last December, and O'Neill's appointment is seen as an attempt to pivot the company amid brand saturation and increasing competition, yet the market's reaction has been notably negative.
- Industry Context: O'Neill spent nearly 30 years at Nike, where sales grew from $10 billion to $50 billion; however, Nike itself has faced a 75% stock decline, leading investors to approach her past performance with caution.
- Future Challenges: While O'Neill brings extensive industry experience, Lululemon currently requires a leader capable of innovation and turnaround to address brand fatigue and market competition, making the upcoming months' performance critical for investor sentiment.
See More
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- Pricing Power: On Holding's ability to raise product prices supports its growth, with Raymond James upgrading the stock from outperform to strong buy and setting a price target of $52, indicating a 42% upside from Wednesday's close.
- Optimistic Growth Outlook: Analyst Rick Patel noted that despite tariff and freight pressures, the company's robust growth and reduced FX impact will support performance, with expectations for significant growth in the athleisure and footwear markets this year.
- Leadership Change Concerns: Although On Holding's stock has declined over 21% year-to-date amid investor concerns regarding an upcoming leadership shakeup, analysts believe the long-term potential remains intact, suggesting now is a good time to buy shares.
- Market Consensus Support: According to LSEG data, of the 29 analysts covering On Holding, 25 have rated the stock as strong buy or buy, reflecting strong market confidence in the company's prospects.
See More
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- Tesla Buy Rating: Bank of America reiterates Tesla as a buy, viewing the company as a leader in consumer autonomy and expecting it to quickly become a leader in robotaxi services, highlighting its strong potential in the future mobility market.
- Nvidia Market Leadership: TD Cowen maintains Nvidia as a buy despite Google's launch of competing AI chips, believing Nvidia remains the market leader in performance and software ecosystem breadth, indicating its sustained competitive advantage in the AI sector.
- Berkshire Target Price Increase: UBS raises Berkshire Hathaway's price target from $578 to $581, noting that the stock is trading at a discount to its intrinsic value and anticipating continued share repurchases, which could influence investor sentiment positively.
- IBM Defensive Investment: Bank of America reiterates IBM as a buy, citing its high exposure to recurring sales and solid balance sheet as factors that make it a defensive investment, demonstrating stability and growth potential in an uncertain market environment.
See More
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- Market Sentiment Shift: Nike's stock has fallen to its lowest level since 2014, indicating a significant decline in Wall Street's confidence regarding a near-term recovery, with HSBC downgrading the stock to hold, reflecting a more pessimistic outlook.
- Intensifying Competitive Pressure: As rivals like On Holding AG and Deckers Outdoor Corp.'s Hoka gain market share, Nike's appeal among high-income consumers is under scrutiny, particularly with its Converse division struggling and operations in China facing ongoing pressure.
- Analyst Perspective Changes: At least six brokerages, including JPMorgan Chase and Goldman Sachs, have recently retracted their previously bullish views, signaling growing concerns about Nike's future performance and extending market expectations for its recovery timeline.
- Executive Buying Signal: Despite the challenges, Apple CEO Tim Cook disclosed a purchase of 25,000 shares at the April 10 low, leading to a 7.2% stock increase, indicating that some investors are still seeking opportunities, although Nike is on track for its fifth consecutive annual decline.
See More
