Clorox Stock Falls 5.2% in Premarket Trading Following Annual Profit Forecast Reduction
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 01 2026
0mins
Source: moomoo
Stock Performance: Clorox shares fell by 5.2% in pre-market trading.
Profit Forecast: The decline follows the company's announcement of cuts to its annual profit forecast.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy CLX?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on CLX
Wall Street analysts forecast CLX stock price to rise
14 Analyst Rating
1 Buy
10 Hold
3 Sell
Hold
Current: 96.420
Low
94.00
Averages
118.69
High
152.00
Current: 96.420
Low
94.00
Averages
118.69
High
152.00
About CLX
The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. Its brands include Brita, Burt's Bees, Clorox, Fresh Step, Glad, Hidden Valley, Kingsford, Liquid-Plumr, Pine-Sol and Purell as well as international brands such as Chux, Clorinda and Poett. Its segments include Health and Wellness, Household, Lifestyle and International. Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold in the United States. Products within this segment include home care, cleaning and disinfecting products and laundry additives; professional cleaning and disinfecting products, and others. Household segment consists of bags and wraps, cat litter and grilling products marketed and sold in the United States. Lifestyle segment consists of food, water filtration and natural personal care products marketed and sold in the United States. International segment consists of products sold outside the United States.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Investment Opportunities in McDonald's, Clorox, and General Mills
- Stability of McDonald's: McDonald's announced its 49th consecutive dividend increase in late 2025, and despite trading near its 52-week lows, the company reported a 3.6% increase in same-store sales for Q1 2026, demonstrating resilience and long-term viability in the fast-food sector.
- Clorox's Brand Management: Clorox has increased its dividend for 48 consecutive years and is on track to become a Dividend King in 2027; although its stock is near five-year lows, the acquisition of Gojo, which owns the Purell brand, could help expand its B2B market reach and enhance future growth potential.
- General Mills' Adjustment Strategy: After facing challenges in fiscal 2026, General Mills has adjusted its pricing structure and expects adjusted earnings per share to range from $3.00 to $3.20 for fiscal 2027; while dividend growth may stagnate, its 127-year history of consistent dividends underscores its survival capability.
- Investor Opportunities: Despite McDonald's, Clorox, and General Mills currently being in a downturn, their high dividend yields and stable business models present attractive investment opportunities for value investors, especially during periods of negative market sentiment.
See More
Investment Opportunities in McDonald's, Clorox, and General Mills
- McDonald's Dividend King Path: McDonald's announced its 49th dividend increase in 2025, just one year away from becoming a Dividend King, and despite its stock trading near 52-week lows, the company reported a 3.6% increase in same-store sales in Q1, indicating stable business performance.
- Clorox's Growth Potential: Clorox has increased its dividend for 48 consecutive years and is on track to become a Dividend King in 2027; although its stock is near five-year lows, the acquisition of the Purell brand will enhance its competitiveness in the B2B market, potentially driving future growth.
- General Mills' Recovery Signal: General Mills' stock bounced back after reporting fiscal 2026 earnings, and despite a long downtrend, its P/E ratio of 8.5 is well below the 15x five-year average, while its historically high dividend yield of 7% offers appeal to investors.
- Cautious Investor Selection: While McDonald's, Clorox, and General Mills are currently out of favor on Wall Street, they are well-managed companies with long histories of success, attracting investors to seek value during these downturns.
See More
Market Capitalization Comparison: Revvity vs Clorox
- Market Cap Comparison: Revvity Inc (Ticker: RVTY) has a market capitalization of $11.78 billion compared to Clorox Co (Ticker: CLX) at $11.53 billion, indicating Revvity's relative strength in the market, which may attract more investor interest.
- Investor Misconceptions: Many novice investors mistakenly compare company values solely based on stock prices; however, market capitalization provides a more accurate assessment of a company's value, aiding investors in making informed decisions.
- Market Positioning Impact: Market capitalization not only affects a company's ranking among peers but also determines which mutual funds and ETFs are willing to hold the stock, particularly as large funds tend to focus on companies valued over $10 billion.
- Stock Performance: At Thursday's close, Revvity's stock rose approximately 7.6%, while Clorox fell about 0.2%, reflecting positive market sentiment and increased investor confidence in Revvity.
See More
Top Dividend Stocks to Hold for the Next Decade
- Clorox's Rebuilding: After a $580 million ERP upgrade and a cyberattack, Clorox's $2.25 billion acquisition of GOJO Industries in 2026 is expected to drive sales growth over the next decade, particularly in hand hygiene products.
- Brown-Forman's Consistent Growth: With 42 consecutive years of dividend increases, Brown-Forman faces a soft global spirits market but has seen positive consumer engagement with its new Jack Daniel's Tennessee Blackberry flavor, projecting a 6% to 8% annual dividend growth over the next decade.
- Kimberly-Clark's Transformation: Currently undergoing its most significant transformation in 154 years, Kimberly-Clark reported a 3.7% increase in adjusted operating profit in Q1 2026 and reaffirmed its full-year guidance, indicating that restructuring is not disrupting core operations, while the merger with Kenvue will enhance market competitiveness over the next decade.
- Stable Dividend Yields: Clorox, Brown-Forman, and Kimberly-Clark offer dividend yields of 5.18%, 3.45%, and a safe level respectively, indicating that these companies will provide stable cash flow and potential capital appreciation for investors over the next ten years.
See More
Clorox Company Streamlines Leadership Structure to Drive Growth
- Leadership Structure Simplification: The Clorox Company has announced a streamlined operating structure aimed at enhancing leadership oversight and optimizing resource allocation to drive strong growth opportunities in health and hygiene.
- Executive Appointment: Chris Hyder has been appointed as Chief Operating Officer, consolidating leadership across all business units to improve execution efficiency and operational performance, which is expected to reduce complexity and enhance accountability.
- New Role Creation: Nina Barton transitions to Chief Growth & Strategy Officer, focusing on driving innovation and brand value, with commercial functions reporting directly to her to better address evolving consumer trends.
- Strategic Investment Focus: Clorox will continue to concentrate investments in health and hygiene categories, with Chair and CEO Linda Rendle emphasizing that the new structure will accelerate execution and enhance performance, driving sustainable, profitable growth.
See More
Clorox Company Streamlines Leadership Structure to Drive Growth
- Leadership Structure Optimization: The Clorox Company has announced a simplified operating structure aimed at enhancing resource allocation to drive strong growth opportunities in the health and hygiene sectors.
- Executive Appointment: Chris Hyder has been appointed as Chief Operating Officer, overseeing all business units, with expectations to improve operational performance by reducing complexity and enhancing accountability.
- Strategic Role Adjustment: Nina Barton transitions to Chief Growth & Strategy Officer, focusing on innovation and brand value enhancement, which is expected to enable a more proactive approach to evolving consumer trends.
- Commitment to Ongoing Transformation: The Clorox Board is conducting a comprehensive search for a new CEO, committed to evaluating a broad range of candidates to guide the company into its next phase of growth and value creation, demonstrating strong confidence in future developments.
See More
Investment Opportunities in McDonald's, Clorox, and General Mills
- Stability of McDonald's: McDonald's announced its 49th consecutive dividend increase in late 2025, and despite trading near its 52-week lows, the company reported a 3.6% increase in same-store sales for Q1 2026, demonstrating resilience and long-term viability in the fast-food sector.
- Clorox's Brand Management: Clorox has increased its dividend for 48 consecutive years and is on track to become a Dividend King in 2027; although its stock is near five-year lows, the acquisition of Gojo, which owns the Purell brand, could help expand its B2B market reach and enhance future growth potential.
- General Mills' Adjustment Strategy: After facing challenges in fiscal 2026, General Mills has adjusted its pricing structure and expects adjusted earnings per share to range from $3.00 to $3.20 for fiscal 2027; while dividend growth may stagnate, its 127-year history of consistent dividends underscores its survival capability.
- Investor Opportunities: Despite McDonald's, Clorox, and General Mills currently being in a downturn, their high dividend yields and stable business models present attractive investment opportunities for value investors, especially during periods of negative market sentiment.
See More
Investment Opportunities in McDonald's, Clorox, and General Mills
- McDonald's Dividend King Path: McDonald's announced its 49th dividend increase in 2025, just one year away from becoming a Dividend King, and despite its stock trading near 52-week lows, the company reported a 3.6% increase in same-store sales in Q1, indicating stable business performance.
- Clorox's Growth Potential: Clorox has increased its dividend for 48 consecutive years and is on track to become a Dividend King in 2027; although its stock is near five-year lows, the acquisition of the Purell brand will enhance its competitiveness in the B2B market, potentially driving future growth.
- General Mills' Recovery Signal: General Mills' stock bounced back after reporting fiscal 2026 earnings, and despite a long downtrend, its P/E ratio of 8.5 is well below the 15x five-year average, while its historically high dividend yield of 7% offers appeal to investors.
- Cautious Investor Selection: While McDonald's, Clorox, and General Mills are currently out of favor on Wall Street, they are well-managed companies with long histories of success, attracting investors to seek value during these downturns.
See More
Market Capitalization Comparison: Revvity vs Clorox
- Market Cap Comparison: Revvity Inc (Ticker: RVTY) has a market capitalization of $11.78 billion compared to Clorox Co (Ticker: CLX) at $11.53 billion, indicating Revvity's relative strength in the market, which may attract more investor interest.
- Investor Misconceptions: Many novice investors mistakenly compare company values solely based on stock prices; however, market capitalization provides a more accurate assessment of a company's value, aiding investors in making informed decisions.
- Market Positioning Impact: Market capitalization not only affects a company's ranking among peers but also determines which mutual funds and ETFs are willing to hold the stock, particularly as large funds tend to focus on companies valued over $10 billion.
- Stock Performance: At Thursday's close, Revvity's stock rose approximately 7.6%, while Clorox fell about 0.2%, reflecting positive market sentiment and increased investor confidence in Revvity.
See More
Top Dividend Stocks to Hold for the Next Decade
- Clorox's Rebuilding: After a $580 million ERP upgrade and a cyberattack, Clorox's $2.25 billion acquisition of GOJO Industries in 2026 is expected to drive sales growth over the next decade, particularly in hand hygiene products.
- Brown-Forman's Consistent Growth: With 42 consecutive years of dividend increases, Brown-Forman faces a soft global spirits market but has seen positive consumer engagement with its new Jack Daniel's Tennessee Blackberry flavor, projecting a 6% to 8% annual dividend growth over the next decade.
- Kimberly-Clark's Transformation: Currently undergoing its most significant transformation in 154 years, Kimberly-Clark reported a 3.7% increase in adjusted operating profit in Q1 2026 and reaffirmed its full-year guidance, indicating that restructuring is not disrupting core operations, while the merger with Kenvue will enhance market competitiveness over the next decade.
- Stable Dividend Yields: Clorox, Brown-Forman, and Kimberly-Clark offer dividend yields of 5.18%, 3.45%, and a safe level respectively, indicating that these companies will provide stable cash flow and potential capital appreciation for investors over the next ten years.
See More
Clorox Company Streamlines Leadership Structure to Drive Growth
- Leadership Structure Simplification: The Clorox Company has announced a streamlined operating structure aimed at enhancing leadership oversight and optimizing resource allocation to drive strong growth opportunities in health and hygiene.
- Executive Appointment: Chris Hyder has been appointed as Chief Operating Officer, consolidating leadership across all business units to improve execution efficiency and operational performance, which is expected to reduce complexity and enhance accountability.
- New Role Creation: Nina Barton transitions to Chief Growth & Strategy Officer, focusing on driving innovation and brand value, with commercial functions reporting directly to her to better address evolving consumer trends.
- Strategic Investment Focus: Clorox will continue to concentrate investments in health and hygiene categories, with Chair and CEO Linda Rendle emphasizing that the new structure will accelerate execution and enhance performance, driving sustainable, profitable growth.
See More
Clorox Company Streamlines Leadership Structure to Drive Growth
- Leadership Structure Optimization: The Clorox Company has announced a simplified operating structure aimed at enhancing resource allocation to drive strong growth opportunities in the health and hygiene sectors.
- Executive Appointment: Chris Hyder has been appointed as Chief Operating Officer, overseeing all business units, with expectations to improve operational performance by reducing complexity and enhancing accountability.
- Strategic Role Adjustment: Nina Barton transitions to Chief Growth & Strategy Officer, focusing on innovation and brand value enhancement, which is expected to enable a more proactive approach to evolving consumer trends.
- Commitment to Ongoing Transformation: The Clorox Board is conducting a comprehensive search for a new CEO, committed to evaluating a broad range of candidates to guide the company into its next phase of growth and value creation, demonstrating strong confidence in future developments.
See More
