Netflix, Lockheed Martin, Check Point Software And More On CNBC's 'Final Trades'
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 15 2025
0mins
Should l Buy NFLX?
Source: Benzinga
Investment Insights: Major companies like Lockheed Martin and Netflix are making strategic moves amid global market shifts, with Lockheed exploring seabed mining for critical minerals and Netflix receiving positive analyst ratings despite recent downgrades.
Stock Performance: Recent trading sessions saw gains for Lockheed Martin (1.3%), Netflix (1.4%), iShares U.S. Industrials ETF (0.5%), and Check Point Software (2.4%) as they prepare for upcoming earnings reports.
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Analyst Views on NFLX
Wall Street analysts forecast NFLX stock price to rise
38 Analyst Rating
27 Buy
10 Hold
1 Sell
Moderate Buy
Current: 96.150
Low
92.00
Averages
114.18
High
150.00
Current: 96.150
Low
92.00
Averages
114.18
High
150.00
About NFLX
Netflix, Inc. is a provider of entertainment services. The Company acquires, licenses and produces content, including original programming. It provides paid memberships in over 190 countries offering television (TV) series, films and games across a variety of genres and languages. It allows members to play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Company offers members the ability to receive streaming content through a host of Internet-connected devices, including TVs, digital video players, TV set-top boxes and mobile devices. It is engaged in scaling its streaming service, such as introducing games and advertising on its service, as well as offering live programming. It is developing technology and utilizing third-party cloud computing, technology and other services. The Company is also engaged in scaling its own studio operations to produce original content.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Netflix Raises Subscription Prices Amid Ad Revenue Surge
- Pricing Strategy: Netflix quietly raised subscription prices on March 26, with ad-free plans increasing by $2 and ad-supported tiers by just $1, aiming to boost revenue for content investment and attract more subscribers.
- Ad Revenue Surge: In its Q4 2025 report, Netflix noted ad revenue skyrocketed over 2.5 times to $1.5 billion, with expectations to double to $3 billion by 2026, highlighting the company's focus on the ad-supported model and its growth potential.
- User Reaction and Market Positioning: Although price hikes typically provoke user backlash and threats to cancel subscriptions, historical data shows that these cancellations are often minimal, and Netflix's subscription costs remain competitive with major rivals, indicating strong market positioning.
- Stock Performance and Investment Outlook: With a current P/E ratio of 38, below the average of 45 over the past three years, Netflix's stock has risen 184% in the last three years, significantly outperforming the S&P 500's 60% gain, demonstrating robust investment appeal.
See More
Investor Sentiment on Microsoft and Netflix Amid Recession Fears
- Microsoft's Resilience: Despite lagging behind broader equities over the past six months, Microsoft's strong financial position and high credit rating provide significant resilience during a recession, particularly as its productivity suite is essential for daily operations in many companies.
- Leadership in Cloud and AI: Microsoft's leadership in cloud computing and artificial intelligence offers substantial long-term growth potential, and although the stock is currently declining, its future performance during economic recovery is promising.
- Netflix's Market Dominance: As the leader in the streaming industry, Netflix can maintain user loyalty during economic downturns, with its low-priced ad-supported subscription option attracting price-sensitive customers, showcasing the business's resilience.
- Recession-Resistant Entertainment Sector: Netflix's management emphasizes that the entertainment industry typically performs well during economic hardships, and while new subscriptions may decline, its brand strength and pricing power will help it remain competitive in the market.
See More
Microsoft and Netflix: Investment Opportunities Amid Economic Downturn
- Microsoft's Resilience: Despite lagging behind broader equities over the past six months, Microsoft's strong financial position and high credit rating provide significant resilience during a recession, particularly as its productivity suite is essential for daily operations in many companies.
- Growth Potential in Cloud and AI: Microsoft's leadership in cloud computing and artificial intelligence offers substantial long-term growth tailwinds, and although the stock is currently declining, investments in these areas will likely enable strong performance post-recession.
- Netflix's Market Dominance: As the leader in the streaming industry, Netflix can attract price-sensitive customers during tough economic times by offering various subscription options, including a low-priced ad-supported tier, which helps maintain a stable user base.
- Resilience of the Entertainment Sector: Netflix's management has highlighted the entertainment industry's relative resilience during economic downturns; while new subscriptions may decline, the company's strong brand and pricing power will help it remain competitive amidst challenges.
See More
Netflix Faces Three Major Challenges, Future Growth in Doubt
- Acquisition Plan Abandoned: Netflix walked away from a nearly $83 billion acquisition of Warner Bros Discovery assets on February 26, indicating a potential need for a deeper content catalog to sustain growth, despite its historical reliance on organic growth strategies.
- Declining User Engagement: According to Nielsen, Netflix's share of daily TV viewing time in the U.S. rose from 7.5% in Q4 2022 to 8.8% in January 2026, yet the overall streaming market share surged 54% during the same period, highlighting Netflix's declining competitiveness in attracting viewers.
- Rising Content Costs: Netflix plans to spend $20 billion on content in 2026, up from $6.9 billion in 2016, and as competition intensifies and the company invests further in live sports, content costs are expected to continue rising, potentially exceeding expectations.
- Market Share Pressure: YouTube commanded a 12.5% share of U.S. TV viewing time, 42% higher than Netflix, indicating a significant challenge to Netflix's dominance in the streaming market and raising concerns about its future growth prospects.
See More
Netflix's Warner Acquisition Insights
- Increased Content Demand: Netflix's consideration of acquiring Warner Bros assets, valued at nearly $83 billion, highlights its urgent need for a richer content catalog, despite historically favoring organic growth strategies.
- Declining Market Share: According to Nielsen, Netflix's share of daily TV viewing time in the U.S. rose from 7.5% in Q4 2022 to 8.8% in January 2026, while the overall streaming market's share surged 54% from 24.8% to 38.2%, indicating a decline in its competitive edge in attracting viewers.
- Surging Content Spending: Netflix plans to increase its content spending to $20 billion in 2026, up from $6.9 billion in 2016, as it expands into live sports and events, suggesting that content costs will continue to rise, potentially beyond expectations.
- Investor Confidence Wanes: Despite a staggering 22,700% increase in stock price over the past two decades, Netflix's shares have fallen 30% since peaking in June 2025, indicating a possible decline in market interest regarding its future growth prospects.
See More
Netflix Raises Subscription Prices to Boost Ad Revenue Growth
- Price Adjustment Strategy: Netflix quietly raised prices on multiple subscription plans effective March 26, with the standard plan increasing by $2 to $19.99 and the ad-supported plan by $1 to $8.99, aiming to boost revenue to support content investment, attract more users, and enhance market competitiveness.
- Ad Revenue Growth: Netflix anticipates ad revenue will exceed $1.5 billion in 2025, growing over 2.5 times year-over-year, with plans to double this to about $3 billion by 2026, indicating significant growth potential in its ad-supported tier, further enhancing overall profitability.
- User Reaction and Market Positioning: Although price hikes typically provoke user dissatisfaction and threats to cancel subscriptions, historical data shows that these dissenters are usually a vocal minority, and Netflix's pricing remains competitive with major rivals, reflecting its strong market positioning.
- Shareholder Returns and Market Performance: Netflix shares currently trade at a 38x earnings multiple, below the average 45x over the past three years, yet shareholders have enjoyed a remarkable 184% return during this period, significantly outpacing the S&P 500's 60% gain, demonstrating the company's robust performance and investment appeal.
See More
Netflix Raises Subscription Prices Amid Ad Revenue Surge
- Pricing Strategy: Netflix quietly raised subscription prices on March 26, with ad-free plans increasing by $2 and ad-supported tiers by just $1, aiming to boost revenue for content investment and attract more subscribers.
- Ad Revenue Surge: In its Q4 2025 report, Netflix noted ad revenue skyrocketed over 2.5 times to $1.5 billion, with expectations to double to $3 billion by 2026, highlighting the company's focus on the ad-supported model and its growth potential.
- User Reaction and Market Positioning: Although price hikes typically provoke user backlash and threats to cancel subscriptions, historical data shows that these cancellations are often minimal, and Netflix's subscription costs remain competitive with major rivals, indicating strong market positioning.
- Stock Performance and Investment Outlook: With a current P/E ratio of 38, below the average of 45 over the past three years, Netflix's stock has risen 184% in the last three years, significantly outperforming the S&P 500's 60% gain, demonstrating robust investment appeal.
See More
Investor Sentiment on Microsoft and Netflix Amid Recession Fears
- Microsoft's Resilience: Despite lagging behind broader equities over the past six months, Microsoft's strong financial position and high credit rating provide significant resilience during a recession, particularly as its productivity suite is essential for daily operations in many companies.
- Leadership in Cloud and AI: Microsoft's leadership in cloud computing and artificial intelligence offers substantial long-term growth potential, and although the stock is currently declining, its future performance during economic recovery is promising.
- Netflix's Market Dominance: As the leader in the streaming industry, Netflix can maintain user loyalty during economic downturns, with its low-priced ad-supported subscription option attracting price-sensitive customers, showcasing the business's resilience.
- Recession-Resistant Entertainment Sector: Netflix's management emphasizes that the entertainment industry typically performs well during economic hardships, and while new subscriptions may decline, its brand strength and pricing power will help it remain competitive in the market.
See More
Microsoft and Netflix: Investment Opportunities Amid Economic Downturn
- Microsoft's Resilience: Despite lagging behind broader equities over the past six months, Microsoft's strong financial position and high credit rating provide significant resilience during a recession, particularly as its productivity suite is essential for daily operations in many companies.
- Growth Potential in Cloud and AI: Microsoft's leadership in cloud computing and artificial intelligence offers substantial long-term growth tailwinds, and although the stock is currently declining, investments in these areas will likely enable strong performance post-recession.
- Netflix's Market Dominance: As the leader in the streaming industry, Netflix can attract price-sensitive customers during tough economic times by offering various subscription options, including a low-priced ad-supported tier, which helps maintain a stable user base.
- Resilience of the Entertainment Sector: Netflix's management has highlighted the entertainment industry's relative resilience during economic downturns; while new subscriptions may decline, the company's strong brand and pricing power will help it remain competitive amidst challenges.
See More
Netflix Faces Three Major Challenges, Future Growth in Doubt
- Acquisition Plan Abandoned: Netflix walked away from a nearly $83 billion acquisition of Warner Bros Discovery assets on February 26, indicating a potential need for a deeper content catalog to sustain growth, despite its historical reliance on organic growth strategies.
- Declining User Engagement: According to Nielsen, Netflix's share of daily TV viewing time in the U.S. rose from 7.5% in Q4 2022 to 8.8% in January 2026, yet the overall streaming market share surged 54% during the same period, highlighting Netflix's declining competitiveness in attracting viewers.
- Rising Content Costs: Netflix plans to spend $20 billion on content in 2026, up from $6.9 billion in 2016, and as competition intensifies and the company invests further in live sports, content costs are expected to continue rising, potentially exceeding expectations.
- Market Share Pressure: YouTube commanded a 12.5% share of U.S. TV viewing time, 42% higher than Netflix, indicating a significant challenge to Netflix's dominance in the streaming market and raising concerns about its future growth prospects.
See More
Netflix's Warner Acquisition Insights
- Increased Content Demand: Netflix's consideration of acquiring Warner Bros assets, valued at nearly $83 billion, highlights its urgent need for a richer content catalog, despite historically favoring organic growth strategies.
- Declining Market Share: According to Nielsen, Netflix's share of daily TV viewing time in the U.S. rose from 7.5% in Q4 2022 to 8.8% in January 2026, while the overall streaming market's share surged 54% from 24.8% to 38.2%, indicating a decline in its competitive edge in attracting viewers.
- Surging Content Spending: Netflix plans to increase its content spending to $20 billion in 2026, up from $6.9 billion in 2016, as it expands into live sports and events, suggesting that content costs will continue to rise, potentially beyond expectations.
- Investor Confidence Wanes: Despite a staggering 22,700% increase in stock price over the past two decades, Netflix's shares have fallen 30% since peaking in June 2025, indicating a possible decline in market interest regarding its future growth prospects.
See More
Netflix Raises Subscription Prices to Boost Ad Revenue Growth
- Price Adjustment Strategy: Netflix quietly raised prices on multiple subscription plans effective March 26, with the standard plan increasing by $2 to $19.99 and the ad-supported plan by $1 to $8.99, aiming to boost revenue to support content investment, attract more users, and enhance market competitiveness.
- Ad Revenue Growth: Netflix anticipates ad revenue will exceed $1.5 billion in 2025, growing over 2.5 times year-over-year, with plans to double this to about $3 billion by 2026, indicating significant growth potential in its ad-supported tier, further enhancing overall profitability.
- User Reaction and Market Positioning: Although price hikes typically provoke user dissatisfaction and threats to cancel subscriptions, historical data shows that these dissenters are usually a vocal minority, and Netflix's pricing remains competitive with major rivals, reflecting its strong market positioning.
- Shareholder Returns and Market Performance: Netflix shares currently trade at a 38x earnings multiple, below the average 45x over the past three years, yet shareholders have enjoyed a remarkable 184% return during this period, significantly outpacing the S&P 500's 60% gain, demonstrating the company's robust performance and investment appeal.
See More
