Market Competition Analysis of Celsius and Dutch Bros
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 29 2026
0mins
Should l Buy CELH?
Source: Fool
- Celsius Growth Potential: Celsius has a market cap of $8.4 billion, with revenue projected to grow 20% from 2026 to 2028; while this growth rate is lower than historical gains, diluted earnings per share are expected to rise at a robust 55%, indicating strong competitiveness in the health beverage market.
- Product Innovation Strategy: Celsius enhances its sales capabilities in North America and markets like Europe, Australia, and New Zealand through continuous product innovation, particularly with new flavor profiles and non-carbonated energy drinks, thereby increasing brand appeal.
- Dutch Bros Expansion Plans: Dutch Bros, valued at $9.1 billion, aims to increase its store count from 1,136 to 2,029 by 2029, with revenue growth driven by adding food options; its net income surged 76.4% in 2025, showcasing operational leverage benefits.
- Consistent Same-Store Sales Growth: Dutch Bros has achieved same-store sales growth for 11 consecutive quarters, and despite economic uncertainties, its brand strength and scaling advantages make it a more attractive investment compared to Celsius, which faces tougher competition.
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Analyst Views on CELH
Wall Street analysts forecast CELH stock price to rise
17 Analyst Rating
14 Buy
2 Hold
1 Sell
Strong Buy
Current: 34.260
Low
45.00
Averages
62.85
High
80.00
Current: 34.260
Low
45.00
Averages
62.85
High
80.00
About CELH
Celsius Holdings, Inc. is engaged in the development, processing, marketing, sale, and distribution of functional energy drinks to a range of consumers. The Company's flagship asset, CELSIUS, is marketed as a lifestyle and energy drink. This product line comes in two versions: a ready-to-drink form and an on-the-go powder form. It also offers a new CELSIUS Essentials line, available in 16-ounce cans and a Hydration line of zero-sugar powders that are infused with electrolytes and are available in a variety of fruit-forward flavors. Celsius products are offered in retail channels across the United States, including conventional grocery, natural, convenience, fitness, mass market, vitamin specialty and e-commerce platforms. Its product's formulation includes ingredients and supplements such as green tea (EGCG), ginger (from the root), calcium, chromium, B vitamins and vitamin C. The Company's product portfolio also includes the health and wellness brand Alani Nu.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Celsius Holdings Reports Record Q1 2026 Revenue and Strategic Developments
- Record Revenue: Celsius Holdings achieved a record revenue of $783 million in Q1 2026, reflecting strong performance in the energy drink market and further solidifying its market position.
- Successful Brand Integration: The integration of Alani Nu has been completed, capturing approximately $50 million in synergies, while the integration of Rockstar is on track for completion in the first half of 2026, which will enhance overall operational efficiency and profitability.
- International Market Expansion: Celsius launched its brand in Spain through an exclusive sales and distribution agreement with Suntory Beverage & Food Spain, marking further expansion into international markets and expected to drive future growth.
- Margin Outlook: Despite pressures from rising aluminum prices and freight costs, management remains confident in achieving a low 50% gross margin target for 2026, anticipating a “side-step” in Q2 followed by improvements in Q3 and Q4.
See More
Celsius Holdings to Participate in Investor Conferences
- Investor Conference Schedule: Celsius Holdings will participate in several investor conferences, including the Goldman Sachs Global Staples Forum on May 12, 2026, with a webcast at 8 a.m. ET, aimed at enhancing the company's visibility among investors.
- Deutsche Bank Conference: The company will also attend the Deutsche Bank Global Consumer Conference on June 2, 2026, with a webcast scheduled for 5:15 p.m. CEST / 11:15 a.m. ET, further showcasing its market strategy.
- Jefferies Conference: Celsius plans to participate in the Jefferies Consumer Conference on June 16-17, 2026, providing live webcasts to enhance interaction with investors and promote company transparency.
- Disclosure Policy: According to the annual report filed on April 14, 2026, Celsius uses its website and webcasts as means to disclose material information to the public, ensuring compliance with SEC's Regulation Fair Disclosure.
See More
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- Robust Cash Flow: Johnson & Johnson generated $20 billion in free cash flow last year, more than covering its $12.4 billion dividend payout, and its ultra-low net debt level underscores its financial health and ability to sustain dividends.
- Long-Term Growth Potential: Procter & Gamble (PG) has paid dividends for 136 consecutive years, recently extending its growth streak to 70 years, with expected operating cash flow of $20 billion this year, sufficient to cover its $10 billion dividend and $5 billion in share repurchases, ensuring stable dividend payments.
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DoorDash's Revenue Miss Doesn't Detract from Strong Growth Story
- Significant Revenue Growth: DoorDash's Q1 revenue increased by 33% year-over-year to $4.04 billion, largely driven by the acquisition of Deliveroo, showcasing the company's strong performance in market expansion.
- Order Volume Surge: Total orders rose by 27% to 933 million, with marketplace gross order value jumping 37% to $31.6 billion, indicating that the company is not only adding orders but also capturing larger ones, particularly in the fast-growing grocery and retail categories.
- Profit Pressure Intensifies: Despite revenue growth, diluted EPS fell from $0.44 to $0.42, primarily due to integration costs from Deliveroo and ongoing investments in autonomous delivery, highlighting the profit pressures faced during expansion.
- Optimistic Future Outlook: Management maintained its full-year outlook, expecting modest margin gains, although heavy investment will continue, indicating the company's need to prove that these investments can translate into operational leverage.
See More
Celsius Reports Record Q1 Earnings, Sales Surge
- Significant Revenue Growth: Celsius reported a 138% year-on-year increase in Q1 revenue to $783 million, surpassing Wall Street's expectations of $761 million, indicating strong market performance.
- Doubling of EPS: The company's earnings per share (EPS) surged 128% from $0.18 to $0.41 year-on-year, exceeding market expectations of $0.28, reflecting a substantial improvement in profitability.
- Record Sales for Alani Nu: Celsius's energy drink brand Alani Nu achieved record sales of $368 million in Q1, accounting for about half of the company's total sales, benefiting from its integration into PepsiCo's distribution system.
- Strong International Performance: Celsius's international revenue soared 55% year-on-year to $35.3 million, primarily driven by growth in the Nordics, showcasing the company's potential in global expansion.
See More
Arm Faces Challenges Amid Chip Supply Strains
- Smartphone Market Slowdown: Arm Holdings fell over 6% in pre-market trading due to a memory chip shortage, which has slowed growth in the smartphone market, despite an improved outlook for AI data centers, impacting major tech companies reliant on Arm's services.
- Strong Demand for New CPU: Arm's new CPU has over $2 billion in customer demand over the next two financial years, indicating a positive market reception for its homegrown chips, which strengthens its position in the cloud computing sector, particularly among top hyperscalers with a 50% market share.
- Memory Stocks Rally: Micron Technology and Western Digital saw their stocks rise over 4% amid chip shortages and ongoing AI demand, demonstrating strong pricing power in the current market backdrop, although future prospects remain uncertain due to historical volatility.
- Celsius's Impressive Performance: Celsius Holdings reported a staggering 137.7% revenue increase in Q1, reaching $782.6 million, showcasing robust growth in both its core brand and Alani Nu, which boosts market confidence in its future performance.
See More
Celsius Holdings Reports Record Q1 2026 Revenue and Strategic Developments
- Record Revenue: Celsius Holdings achieved a record revenue of $783 million in Q1 2026, reflecting strong performance in the energy drink market and further solidifying its market position.
- Successful Brand Integration: The integration of Alani Nu has been completed, capturing approximately $50 million in synergies, while the integration of Rockstar is on track for completion in the first half of 2026, which will enhance overall operational efficiency and profitability.
- International Market Expansion: Celsius launched its brand in Spain through an exclusive sales and distribution agreement with Suntory Beverage & Food Spain, marking further expansion into international markets and expected to drive future growth.
- Margin Outlook: Despite pressures from rising aluminum prices and freight costs, management remains confident in achieving a low 50% gross margin target for 2026, anticipating a “side-step” in Q2 followed by improvements in Q3 and Q4.
See More
Celsius Holdings to Participate in Investor Conferences
- Investor Conference Schedule: Celsius Holdings will participate in several investor conferences, including the Goldman Sachs Global Staples Forum on May 12, 2026, with a webcast at 8 a.m. ET, aimed at enhancing the company's visibility among investors.
- Deutsche Bank Conference: The company will also attend the Deutsche Bank Global Consumer Conference on June 2, 2026, with a webcast scheduled for 5:15 p.m. CEST / 11:15 a.m. ET, further showcasing its market strategy.
- Jefferies Conference: Celsius plans to participate in the Jefferies Consumer Conference on June 16-17, 2026, providing live webcasts to enhance interaction with investors and promote company transparency.
- Disclosure Policy: According to the annual report filed on April 14, 2026, Celsius uses its website and webcasts as means to disclose material information to the public, ensuring compliance with SEC's Regulation Fair Disclosure.
See More
Three Unstoppable Dividend Kings to Buy Now
- Strong Dividend Growth: Johnson & Johnson (JNJ) raised its dividend by 3.1% last month, marking 64 consecutive years of increases, with a current yield of 2.3%, significantly higher than the S&P 500's 1.1%, demonstrating its stability and appeal during economic downturns.
- Robust Cash Flow: Johnson & Johnson generated $20 billion in free cash flow last year, more than covering its $12.4 billion dividend payout, and its ultra-low net debt level underscores its financial health and ability to sustain dividends.
- Long-Term Growth Potential: Procter & Gamble (PG) has paid dividends for 136 consecutive years, recently extending its growth streak to 70 years, with expected operating cash flow of $20 billion this year, sufficient to cover its $10 billion dividend and $5 billion in share repurchases, ensuring stable dividend payments.
- Strategic Investments and Returns: PepsiCo (PEP) delivered a 4% dividend increase this year and plans to return about $8.9 billion in cash to shareholders, showcasing its strong cash flow and strategic investment capabilities, which are expected to support long-term revenue growth and dividend increases.
See More
DoorDash's Revenue Miss Doesn't Detract from Strong Growth Story
- Significant Revenue Growth: DoorDash's Q1 revenue increased by 33% year-over-year to $4.04 billion, largely driven by the acquisition of Deliveroo, showcasing the company's strong performance in market expansion.
- Order Volume Surge: Total orders rose by 27% to 933 million, with marketplace gross order value jumping 37% to $31.6 billion, indicating that the company is not only adding orders but also capturing larger ones, particularly in the fast-growing grocery and retail categories.
- Profit Pressure Intensifies: Despite revenue growth, diluted EPS fell from $0.44 to $0.42, primarily due to integration costs from Deliveroo and ongoing investments in autonomous delivery, highlighting the profit pressures faced during expansion.
- Optimistic Future Outlook: Management maintained its full-year outlook, expecting modest margin gains, although heavy investment will continue, indicating the company's need to prove that these investments can translate into operational leverage.
See More
Celsius Reports Record Q1 Earnings, Sales Surge
- Significant Revenue Growth: Celsius reported a 138% year-on-year increase in Q1 revenue to $783 million, surpassing Wall Street's expectations of $761 million, indicating strong market performance.
- Doubling of EPS: The company's earnings per share (EPS) surged 128% from $0.18 to $0.41 year-on-year, exceeding market expectations of $0.28, reflecting a substantial improvement in profitability.
- Record Sales for Alani Nu: Celsius's energy drink brand Alani Nu achieved record sales of $368 million in Q1, accounting for about half of the company's total sales, benefiting from its integration into PepsiCo's distribution system.
- Strong International Performance: Celsius's international revenue soared 55% year-on-year to $35.3 million, primarily driven by growth in the Nordics, showcasing the company's potential in global expansion.
See More
Arm Faces Challenges Amid Chip Supply Strains
- Smartphone Market Slowdown: Arm Holdings fell over 6% in pre-market trading due to a memory chip shortage, which has slowed growth in the smartphone market, despite an improved outlook for AI data centers, impacting major tech companies reliant on Arm's services.
- Strong Demand for New CPU: Arm's new CPU has over $2 billion in customer demand over the next two financial years, indicating a positive market reception for its homegrown chips, which strengthens its position in the cloud computing sector, particularly among top hyperscalers with a 50% market share.
- Memory Stocks Rally: Micron Technology and Western Digital saw their stocks rise over 4% amid chip shortages and ongoing AI demand, demonstrating strong pricing power in the current market backdrop, although future prospects remain uncertain due to historical volatility.
- Celsius's Impressive Performance: Celsius Holdings reported a staggering 137.7% revenue increase in Q1, reaching $782.6 million, showcasing robust growth in both its core brand and Alani Nu, which boosts market confidence in its future performance.
See More
