JMP Securities Keeps Market Outperform Rating for Wix.com and Increases Price Target to $200
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 18 2025
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Should l Buy WIX?
Source: Benzinga
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Analyst Views on WIX
Wall Street analysts forecast WIX stock price to rise
19 Analyst Rating
18 Buy
1 Hold
0 Sell
Strong Buy
Current: 70.950
Low
135.00
Averages
172.24
High
210.00
Current: 70.950
Low
135.00
Averages
172.24
High
210.00
About WIX
Wix.com Ltd. (Wix) is an Israel-based company engaged in the provision of a web development platform enabling businesses and organizations to take businesses, brands, and workflow online. The Company provides solutions that business owners can use to operate various aspects of their business online, such as selling goods, taking reservations, and scheduling and confirming appointments. These applications provide Wix registered users a bespoke front-end for customers visiting their Website, as well as a back-end management dashboard. The Company has developed these software applications for businesses in specific verticals, including retail and online stores, service providers, hotel and property management, music, and restaurants. These vertical applications are integrated into the Company's Website templates or can be installed on any existing Website and set up by the user and without the need to write code.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
AI Disruption Risks and Investment Opportunities in Software Sector
- Wix's Growth Potential: Wix.com has seen its stock price drop nearly 70% over the past year, yet its latest quarter shows revenue growth accelerating to 14%, indicating that AI tools are not undermining its website development business but may actually expand its market share, making the current price of $72 an attractive entry point with Wall Street's target price at $151.
- Acquisition Boosts Development: Wix's acquisition of startup Base44, which focuses on no-code mobile app development, is projected to achieve $50 million in annual recurring revenue by the end of 2025, further enhancing Wix's product offerings and driving future growth.
- Adobe's Undervalued Stock: Adobe's stock has fallen nearly 45% over the past year, currently priced at $258, significantly below its average target price of $429; despite facing AI competition, the company posted record revenue of $6.2 billion last quarter, demonstrating strong market demand and ongoing customer growth potential.
- Market Confidence and Investment Timing: While AI poses competitive threats, existing customers' trust in Wix and Adobe makes these software solutions hard to replace, and the current undervaluation presents a great buying opportunity for investors, especially during the stock price dips of Adobe and Wix.
See More
Analysis of Wix and Adobe Stock Price Declines
- Market Concerns Over AI Disruption: Despite Wix and Adobe's solid business performance, fears of AI potentially disrupting existing software businesses have led to Wix's stock plummeting nearly 70% over the past year and Adobe's by almost 45%, reflecting investor anxiety about increasing competition.
- Wix's Growth Potential: Wix's latest earnings report indicates a revenue growth acceleration to 14%, suggesting strong market demand in the low-code website development space, and the new AI tools being developed are expected to further expand its addressable market and enhance future growth prospects.
- Adobe's Financial Performance: In spite of AI competitive pressures, Adobe posted record revenue of $6.2 billion last quarter and initiated share buybacks at a discount, demonstrating its ongoing appeal in the creative industry and robust customer base, with expectations for continued revenue growth.
- Investment Opportunities: With Wix's market cap currently under $4 billion and free cash flow at $570 million, investors have a chance to buy into a durable growth stock at a bargain price, while Adobe's stock is also trading at historical lows, presenting a favorable buying opportunity.
See More
Super Bowl LX: Seahawks Defeat Patriots 29-13
- Game Outcome: On February 8, 2026, Super Bowl LX saw the Seattle Seahawks defeat the New England Patriots 29-13, with 30 of the 42 total points scored in the fourth quarter, highlighting the game's intensity and enhancing the Seahawks' brand image.
- Ad Performance: According to USA Today's Ad Meter, brands like Anheuser-Busch, Lay's, and Dunkin' resonated well with viewers again this year, indicating effective emotional and comedic messaging strategies that continue to engage audiences.
- Viewer Feedback: Some ads featuring AI tools failed to win over viewers, reflecting a limited acceptance of technology-driven advertising among consumers, suggesting that companies need to reassess their advertising strategies to improve effectiveness.
- Market Impact: The Super Bowl remains a crucial platform for brand marketing, where successful ads can significantly boost brand visibility and directly influence sales performance, prompting companies to increase their advertising budgets in future campaigns.
See More
Wix.com’s Bullish Outlook Post-Base44 Acquisition
- Acquisition Impact: Wix.com’s acquisition of Base44 for approximately $80 million is expected to significantly enhance user experience through AI-driven development via natural language prompts, thereby attracting more non-technical users and expanding market share.
- Market Reaction: Despite concerns over AI replacement leading to a 48.31% decline in Wix's stock price since November 2024, analysts believe these risks are largely priced in, with the upcoming Q3 2025 earnings call potentially serving as a catalyst for re-evaluation.
- User Growth: With over 270 million registered users, the integration of Base44 is anticipated to drive revenue growth from existing users and provide new upsell opportunities, further enhancing ARPU levels.
- Comparative Analysis: While Wix faces challenges in AI competition, its strong competitive moats and scale-driven efficiencies continue to make it attractive for long-term growth, particularly in the context of AI-led ARR acceleration.
See More
AI Competition Takes Center Stage in Super Bowl Ads
- Ad Spending Scale: Companies are spending between $8 million and $10 million for 30-second ads during Super Bowl LX, aiming to capture consumer attention and promote new products, highlighting the fierce competition in the advertising market.
- AI Ad Rivalry: OpenAI and Anthropic are competing in Super Bowl commercials, with OpenAI planning to introduce ads in ChatGPT for monetization, while Anthropic uses satirical ads to critique OpenAI, reflecting the tension within the industry.
- Consumer Education: Amazon and Google's ads showcase the positive applications of AI in daily life, with Amazon featuring actor Chris Hemsworth humorously exploring AI's benefits, and Google demonstrating Gemini's utility in a family setting, aiming to enhance consumer acceptance of AI.
- Industry Reactions: OpenAI CEO Sam Altman expressed dissatisfaction with Anthropic's ads, claiming they are misleading, and emphasized OpenAI's mission to make AI accessible to a broader user base, illustrating differing perspectives on business models within the industry.
See More
Wix Shares Drop 16.4% Amid AI Disruption Fears
- Significant Stock Decline: Wix's shares fell 16.4% in January, primarily driven by ongoing market fears that artificial intelligence could disrupt business models across the software industry, with a buyback plan failing to provide any meaningful support.
- Weak Revenue Growth: While Wix reported a 14% year-over-year revenue increase in Q3 2025, concerns about its future profitability are mounting, particularly as AI tools become more prevalent, potentially leading to customer attrition and declining profit margins.
- AI Tool Acquisition: Wix's acquisition of Base44, an AI app creation tool, is projected to reach $50 million in annual recurring revenue by the end of 2025; however, the company's competitive advantage in the AI website building space remains uncertain amidst a crowded market.
- Attractive Valuation but High Risk: Wix's stock has plummeted nearly 80% since its peak in 2021, and while its valuation appears cheap based on adjusted earnings, the sustainability of its profits is highly uncertain as AI tools gain traction, posing a risk to its margins.
See More
AI Disruption Risks and Investment Opportunities in Software Sector
- Wix's Growth Potential: Wix.com has seen its stock price drop nearly 70% over the past year, yet its latest quarter shows revenue growth accelerating to 14%, indicating that AI tools are not undermining its website development business but may actually expand its market share, making the current price of $72 an attractive entry point with Wall Street's target price at $151.
- Acquisition Boosts Development: Wix's acquisition of startup Base44, which focuses on no-code mobile app development, is projected to achieve $50 million in annual recurring revenue by the end of 2025, further enhancing Wix's product offerings and driving future growth.
- Adobe's Undervalued Stock: Adobe's stock has fallen nearly 45% over the past year, currently priced at $258, significantly below its average target price of $429; despite facing AI competition, the company posted record revenue of $6.2 billion last quarter, demonstrating strong market demand and ongoing customer growth potential.
- Market Confidence and Investment Timing: While AI poses competitive threats, existing customers' trust in Wix and Adobe makes these software solutions hard to replace, and the current undervaluation presents a great buying opportunity for investors, especially during the stock price dips of Adobe and Wix.
See More
Analysis of Wix and Adobe Stock Price Declines
- Market Concerns Over AI Disruption: Despite Wix and Adobe's solid business performance, fears of AI potentially disrupting existing software businesses have led to Wix's stock plummeting nearly 70% over the past year and Adobe's by almost 45%, reflecting investor anxiety about increasing competition.
- Wix's Growth Potential: Wix's latest earnings report indicates a revenue growth acceleration to 14%, suggesting strong market demand in the low-code website development space, and the new AI tools being developed are expected to further expand its addressable market and enhance future growth prospects.
- Adobe's Financial Performance: In spite of AI competitive pressures, Adobe posted record revenue of $6.2 billion last quarter and initiated share buybacks at a discount, demonstrating its ongoing appeal in the creative industry and robust customer base, with expectations for continued revenue growth.
- Investment Opportunities: With Wix's market cap currently under $4 billion and free cash flow at $570 million, investors have a chance to buy into a durable growth stock at a bargain price, while Adobe's stock is also trading at historical lows, presenting a favorable buying opportunity.
See More
Super Bowl LX: Seahawks Defeat Patriots 29-13
- Game Outcome: On February 8, 2026, Super Bowl LX saw the Seattle Seahawks defeat the New England Patriots 29-13, with 30 of the 42 total points scored in the fourth quarter, highlighting the game's intensity and enhancing the Seahawks' brand image.
- Ad Performance: According to USA Today's Ad Meter, brands like Anheuser-Busch, Lay's, and Dunkin' resonated well with viewers again this year, indicating effective emotional and comedic messaging strategies that continue to engage audiences.
- Viewer Feedback: Some ads featuring AI tools failed to win over viewers, reflecting a limited acceptance of technology-driven advertising among consumers, suggesting that companies need to reassess their advertising strategies to improve effectiveness.
- Market Impact: The Super Bowl remains a crucial platform for brand marketing, where successful ads can significantly boost brand visibility and directly influence sales performance, prompting companies to increase their advertising budgets in future campaigns.
See More
Wix.com’s Bullish Outlook Post-Base44 Acquisition
- Acquisition Impact: Wix.com’s acquisition of Base44 for approximately $80 million is expected to significantly enhance user experience through AI-driven development via natural language prompts, thereby attracting more non-technical users and expanding market share.
- Market Reaction: Despite concerns over AI replacement leading to a 48.31% decline in Wix's stock price since November 2024, analysts believe these risks are largely priced in, with the upcoming Q3 2025 earnings call potentially serving as a catalyst for re-evaluation.
- User Growth: With over 270 million registered users, the integration of Base44 is anticipated to drive revenue growth from existing users and provide new upsell opportunities, further enhancing ARPU levels.
- Comparative Analysis: While Wix faces challenges in AI competition, its strong competitive moats and scale-driven efficiencies continue to make it attractive for long-term growth, particularly in the context of AI-led ARR acceleration.
See More
AI Competition Takes Center Stage in Super Bowl Ads
- Ad Spending Scale: Companies are spending between $8 million and $10 million for 30-second ads during Super Bowl LX, aiming to capture consumer attention and promote new products, highlighting the fierce competition in the advertising market.
- AI Ad Rivalry: OpenAI and Anthropic are competing in Super Bowl commercials, with OpenAI planning to introduce ads in ChatGPT for monetization, while Anthropic uses satirical ads to critique OpenAI, reflecting the tension within the industry.
- Consumer Education: Amazon and Google's ads showcase the positive applications of AI in daily life, with Amazon featuring actor Chris Hemsworth humorously exploring AI's benefits, and Google demonstrating Gemini's utility in a family setting, aiming to enhance consumer acceptance of AI.
- Industry Reactions: OpenAI CEO Sam Altman expressed dissatisfaction with Anthropic's ads, claiming they are misleading, and emphasized OpenAI's mission to make AI accessible to a broader user base, illustrating differing perspectives on business models within the industry.
See More
Wix Shares Drop 16.4% Amid AI Disruption Fears
- Significant Stock Decline: Wix's shares fell 16.4% in January, primarily driven by ongoing market fears that artificial intelligence could disrupt business models across the software industry, with a buyback plan failing to provide any meaningful support.
- Weak Revenue Growth: While Wix reported a 14% year-over-year revenue increase in Q3 2025, concerns about its future profitability are mounting, particularly as AI tools become more prevalent, potentially leading to customer attrition and declining profit margins.
- AI Tool Acquisition: Wix's acquisition of Base44, an AI app creation tool, is projected to reach $50 million in annual recurring revenue by the end of 2025; however, the company's competitive advantage in the AI website building space remains uncertain amidst a crowded market.
- Attractive Valuation but High Risk: Wix's stock has plummeted nearly 80% since its peak in 2021, and while its valuation appears cheap based on adjusted earnings, the sustainability of its profits is highly uncertain as AI tools gain traction, posing a risk to its margins.
See More
