IMAX's 'Project Hail Mary' Achieves Impressive North American Box Office
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
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Should l Buy IMAX?
Source: Newsfilter
- North American Performance: IMAX achieved a remarkable $16.4 million in North American box office for 'Project Hail Mary', capturing 20% of the film's debut, demonstrating IMAX's strong market appeal.
- Global Box Office Milestone: The film grossed $28 million globally, with IMAX contributing $11.2 million, further solidifying its leadership in international markets, particularly with a 34% share in China.
- Technological Edge: Filmed with IMAX-certified digital cameras, nearly two hours of the film are presented in IMAX-exclusive expanded aspect ratio, ensuring the best viewing experience and enhancing IMAX's brand value.
- Future Outlook: Following the success of 'Project Hail Mary', IMAX will continue to screen the film globally while paving the way for the upcoming release of 'The Super Mario Galaxy Movie', indicating a strong summer slate for IMAX.
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Analyst Views on IMAX
Wall Street analysts forecast IMAX stock price to rise
12 Analyst Rating
11 Buy
1 Hold
0 Sell
Strong Buy
Current: 36.550
Low
34.00
Averages
44.00
High
47.00
Current: 36.550
Low
34.00
Averages
44.00
High
47.00
About IMAX
Imax Corporation is a premier global technology platform for entertainment and events. Through its proprietary software, auditorium, architecture, patented intellectual property, and specialized equipment, the Company offers an end-to-end solution to create content experiences. The Company operates through two segments: Content Solutions and Technology Products and Services. The Content Solutions segment principally includes content enhancement and distribution services. This segment is also engaged in the distribution of large-format documentary films and exclusive experiences ranging from live performances to interactive events with artists and creators, as well as film post-production services. The Technology Products and Services principally include the sale, lease, and maintenance of IMAX Systems. This segment is also involved in ancillary theater business activities, including after-market sales of IMAX System parts and three-dimensional (3D) glasses.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Analyst Rating Adjustments: Goldman Sachs raised IMAX's price target from $37 to $41 while maintaining a 'Neutral' rating, indicating cautious optimism regarding the company's future performance.
- Stable Executive Team: IMAX's senior management team continues to execute daily responsibilities during Gelfond's absence, maintaining regular communication with the board to ensure operational continuity and stability.
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- Management Coordination: During Gelfond's absence, the senior executive team is working closely with Board Chairman Darren Throop to ensure smooth daily operations, demonstrating IMAX's efficiency and teamwork in crisis management.
- Commitment to Transparency: IMAX issued a statement to ensure public understanding of Gelfond's absence and to avoid unnecessary speculation, indicating the company's respect for executive privacy while maintaining regular communication with the Board to bolster investor confidence.
- Showcasing Company Strength: IMAX operates 1,864 systems across 91 countries and territories, underscoring its leadership in entertainment technology, and despite the challenges posed by executive absence, remains focused on continued growth and success.
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- CEO Absence: IMAX CEO Richard Gelfond is on temporary medical leave due to pneumonia, which may impact company decision-making and market confidence in the short term as he will not participate in any public or private events.
- Stock Price Fluctuation: IMAX shares fell 2% during extended trading hours, reflecting market concerns over leadership changes, despite the company's strong overall performance.
- Analyst Rating Adjustments: Goldman Sachs raised IMAX's price target from $37 to $41 while maintaining a 'Neutral' rating, indicating cautious optimism regarding the company's future performance.
- Stable Executive Team: IMAX's senior management team continues to execute daily responsibilities during Gelfond's absence, maintaining regular communication with the board to ensure operational continuity and stability.
See More
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- Executive Absence: IMAX CEO Richard Gelfond is on temporary medical leave due to pneumonia treatment, during which he will not participate in any public or private events, highlighting the company's ability to manage executive absence effectively.
- Management Coordination: During Gelfond's absence, the senior executive team is working closely with Board Chairman Darren Throop to ensure smooth daily operations, demonstrating IMAX's efficiency and teamwork in crisis management.
- Commitment to Transparency: IMAX issued a statement to ensure public understanding of Gelfond's absence and to avoid unnecessary speculation, indicating the company's respect for executive privacy while maintaining regular communication with the Board to bolster investor confidence.
- Showcasing Company Strength: IMAX operates 1,864 systems across 91 countries and territories, underscoring its leadership in entertainment technology, and despite the challenges posed by executive absence, remains focused on continued growth and success.
See More
IMAX CORP - SENIOR LEADERS AND CHAIRMAN MANAGE OPERATIONS IN CEO'S ABSENCE
- CEO Absence: IMAX Corp's senior executives and chairman are coordinating operations during the CEO's absence.
- Leadership Continuity: The company emphasizes maintaining leadership continuity and operational stability despite the CEO's temporary unavailability.
See More
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- Merger Strengths: The merger of Paramount and Warner Bros. will create a powerful film production entity, yet the lack of an animation slate to compete with Disney and Universal may hinder its appeal among family audiences.
- Box Office Performance: Since 2016, Paramount and Warner Bros. have released animated films that grossed $1.1 billion and $1.3 billion respectively, indicating insufficient market share in animation, which limits overall revenue potential.
- Market Share: By 2025, the combined entity is expected to account for 27% of the U.S. box office market share, close to Disney's 28%, but the absence of kid-friendly animated content may affect long-term growth.
- Strategic Necessity: Analysts emphasize that developing a robust animated film portfolio is crucial for the newly formed Paramount/Warners Bros. combo to capture a broader audience and achieve box office growth in a competitive market.
See More
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- Oil Price Surge: The escalation of geopolitical tensions between the U.S. and Iran has pushed Brent crude oil prices above $100 per barrel, leading to significant declines in major indices and severely rattling investor confidence.
- Consumer Confidence Decline: The University of Michigan's consumer survey indicates a drop to a three-month low, with year-ahead inflation expectations rising to 3.8%, reflecting households' concerns about the economic outlook, which may suppress consumer spending.
- Poor Stock Performance: Hardware & Infrastructure company Pure Storage (NYSE:PSTG) fell 6.1%, while PAR Technology (NYSE:PAR) and IMAX (NYSE:IMAX) dropped 5.4% and 5% respectively, indicating a weakening market sentiment towards these companies.
- Uncertain Economic Outlook: Richmond Fed President Tom Barkin noted that the 'fog of war' has deepened economic uncertainty, and historically, oil price shocks are highly correlated with recessions, potentially leading to reduced corporate investment and hiring, further straining an already fragile economy.
See More
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- Box Office Recovery: Year-to-date, domestic box office receipts have reached $1.56 billion, reflecting a 20% increase from last year, indicating a strong resurgence of audience interest in theaters and the potential for industry recovery.
- Cinemark's Strong Performance: Cinemark has maintained profitability for three consecutive years, with a modest 15% increase in outstanding shares compared to AMC's 34%, positioning it favorably in the market and likely to attract more investor attention.
- IMAX's Business Advantage: IMAX generated $410 million in revenue last year and has seen a decline in share count post-COVID, leveraging its unique viewing experience and upcoming blockbuster releases to drive future revenue growth.
- EPR Properties Investment Opportunity: EPR Properties, focusing on experiential properties, currently offers a dividend yield exceeding 7%, and its diversified investment strategy is poised to provide stable cash flow as the theater industry continues to recover.
See More
