Hyundai unveils new rugged concept SUV to highlight off-road aspirations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 20 2025
0mins
Should l Buy GM?
Source: CNBC
Hyundai's New Concept SUV: Hyundai has unveiled the "Crater" concept SUV at the LA Auto Show, designed to enhance off-road capabilities while incorporating rugged features reminiscent of American SUVs like the Jeep Wrangler and Ford Bronco.
Design Philosophy: The Crater concept reflects Hyundai's vision of adventure and exploration, aiming to inspire customers to embrace outdoor experiences, although the company has not confirmed plans for production.
Market Strategy: The automaker is focusing on expanding its U.S. vehicle lineup, with a notable increase in sales, achieving a 21.5% growth from 2019 to 2024, and is on track for its fifth consecutive year of record retail sales.
Future Directions: Hyundai's commitment to developing versatile and emotionally engaging vehicles is evident in the Crater concept, which aims to meet the evolving demands of U.S. customers for rugged and capable vehicles.
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Analyst Views on GM
Wall Street analysts forecast GM stock price to rise
19 Analyst Rating
14 Buy
4 Hold
1 Sell
Moderate Buy
Current: 79.930
Low
57.00
Averages
95.06
High
122.00
Current: 79.930
Low
57.00
Averages
95.06
High
122.00
About GM
General Motors Company designs, builds and sells trucks, crossovers, cars and automobile parts and provides software-enabled services and subscriptions worldwide. The Company's segments include GMNA, GMI, Cruise and GM Financial. Its GM North America (GMNA) and GM International (GMI) develop, manufacture and/or markets vehicles under the Buick, Cadillac, Chevrolet and GMC brands. The Company provides automotive financing services through its General Motors Financial Company, Inc. (GM Financial) segment. Its Cruise segment is engaged in the development and commercialization of autonomous vehicle technology. Its software-enabled services and subscriptions, including OnStar, its advanced driver-assistance systems (ADAS), including Super Cruise driver assistance technology, and its end-to-end software platform. The Company is also focused on investing in electric vehicles (EVs) and AVs, software-enabled services and subscriptions and new business opportunities.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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