Genius Sports Partners with NBC Sports for Augmented Advertising
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 26 2026
0mins
Should l Buy GENI?
Source: seekingalpha
- Strategic Partnership Expansion: Genius Sports has formed a strategic partnership with NBC Sports Regional Networks, significantly expanding its data-driven augmented advertising footprint in local NBA broadcasts, with coverage expected to exceed 600 games across 15 teams each season, marking a major advancement in its strategy to transform into AI-driven media inventory.
- Exclusive Advertising Rights: Under the agreement, Genius Sports will exclusively commercialize premium in-game advertising inventory across linear, digital, and streaming environments, enhancing brand advertising strategies and providing global brands with unprecedented precision in reaching NBA audiences.
- Positive Market Reaction: Following the announcement, Genius Sports' shares rose 0.5% in premarket trading after a 1.4% gain on Wednesday, indicating a positive market response to the company's strategic transformation, especially after a sell-off post-acquisition.
- New Brand Engagement Model: Sean Conroy, EVP of Genius Sports, stated that GeniusIQ is redefining how brands can leverage live sports to engage with fans, with the partnership providing unique advertising inventory that aids in transforming brand advertising strategies.
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Analyst Views on GENI
Wall Street analysts forecast GENI stock price to rise
13 Analyst Rating
12 Buy
1 Hold
0 Sell
Strong Buy
Current: 5.390
Low
13.00
Averages
16.00
High
20.00
Current: 5.390
Low
13.00
Averages
16.00
High
20.00
About GENI
Genius Sports Limited is the official data, technology and broadcast partner that powers the ecosystem connecting sports, betting and media. It operates through one segment, which consists of providing access to Betting Content Technology, Content and Services; Media Technology Content and Services; and Sports Technology and Services. It builds and supplies technology and services that allow sports leagues to collect, analyze and monetize their data with added tools to deepen fan engagement. It provides sports leagues with bespoke monitoring technology and education services to help protect their competitions and athletes from the threats of match fixing and betting-related corruption. It offers official data, outsourced bookmaking, trading/risk management services and live audio-visual game content that is derived from its streaming partnerships with sports leagues. Its offerings include Live sports data, Pre-game and in-game odds feeds, and BetVision, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Wall Street Analysts Adjust Ratings
- Analyst Rating Changes: Top Wall Street analysts have adjusted their ratings on several companies, indicating a shift in market sentiment that could influence investor decisions and market trends.
- Upgrades and Downgrades: While specific company names and rating changes are not detailed in the report, such adjustments typically have a significant impact on the short-term performance of the affected stocks, prompting investors to pay close attention.
- Market Reaction Expectations: The adjustments made by analysts may trigger market volatility, especially when investor sentiment towards certain stocks is sensitive, potentially leading to increased trading volumes in the short term.
- Impact on Investor Decisions: As analysts revise their views on stocks, investors may reassess their strategies regarding buying or holding these stocks, thereby affecting overall market liquidity.
See More
Genius Sports Reports Mixed Q4 Results with Lowered Price Targets
- Quarterly Losses: Genius Sports reported a loss of $0.08 per share in Q4, significantly missing market expectations of a $0.03 profit, indicating challenges in profitability that could affect investor confidence.
- Sales Beat Estimates: Despite the loss, the company achieved quarterly sales of $240.496 million, surpassing analyst consensus of $234.255 million, demonstrating some resilience in revenue growth amidst broader concerns.
- Lowered Future Sales Guidance: Genius Sports projected FY2026 sales between $810 million and $820 million, falling short of market expectations of $851.474 million, reflecting growing concerns about its future growth trajectory.
- Analyst Price Target Adjustments: Following the earnings announcement, several analysts adjusted their price targets for Genius Sports, with Truist Securities lowering its target from $15 to $13, while BTIG and Needham cut theirs to $11 and $14 respectively, indicating a cautious outlook on the company's prospects.
See More
Genius Sports Reports Strong Q4 and 2025 Results with Strategic Acquisition
- Significant Revenue Growth: In 2025, Genius Sports achieved revenue of $669 million, representing a 31% increase, marking the highest annual growth since 2021, indicating strong performance in both sports betting and media sectors, which is expected to drive future growth.
- Record EBITDA Margin: The company reported an adjusted EBITDA of $136 million for the year, achieving a 20% margin, the highest since going public, reflecting ongoing improvements in cost control and profitability, thereby enhancing investor confidence.
- Strategic Importance of Legend Acquisition: Following the acquisition of Legend, the combined entity is projected to reach annual revenue of $1.1 billion and EBITDA of $320 million to $330 million, with an EBITDA margin of approximately 30%, accelerating the achievement of financial targets and enhancing market competitiveness.
- Expansion of Media Partnerships: Collaborations with advertising agencies like PMG, Publicis, and Magnite will further strengthen Genius Sports' position in the advertising market, expected to drive sustained growth in media revenue, particularly supported by new media agreements that enhance overall market share.
See More
Genius Sports Reports 37% Revenue Growth in Q4, Shares Decline
- Significant Revenue Growth: Driven by strong performance in its Betting and Media segments, Genius Sports reported a 37% revenue increase in Q4, reaching $240.5 million, which exceeded expectations by $5.5 million, showcasing the company's competitive position in the market.
- Improved Adjusted EBITDA: The company achieved a 49% increase in adjusted EBITDA, indicating potential improvements in profitability despite still facing a quarterly net loss, particularly due to synergies from recent acquisitions.
- Cost Pressure: Despite revenue growth, costs for research and development, sales and marketing, and general and administrative expenses rose by 71%, 70%, and 57% respectively, leading to a failure to meet analysts' expectations of $0.03 earnings per share, highlighting challenges in cost control.
- Optimistic Future Outlook: Genius Sports expects FY26 combined revenue of approximately $810 million to $820 million and adjusted EBITDA of about $180 million to $190 million, implying year-over-year growth rates of 22% and 36% at the midpoint, indicating strong long-term growth potential.
See More
Genius Sports Q4 Earnings Beat Expectations with Strong Revenue Growth
- Earnings Performance: Genius Sports reported a Q4 GAAP EPS of -$0.08, missing expectations by $0.11; however, revenue reached $240.5 million, a 37% year-over-year increase, exceeding estimates by $5.56 million, indicating strong market performance.
- Adjusted EBITDA Growth: The company achieved an adjusted EBITDA of $48.3 million in Q4 and $136.2 million for the full year, reflecting year-over-year increases of 49% and 59%, respectively, showcasing significant improvements in profitability and operational efficiency.
- Margin Expansion: The adjusted EBITDA margin stood at 20.1% for Q4 and 20.4% for the full year 2025, representing year-over-year expansions of 170 basis points and 360 basis points, highlighting ongoing advancements in cost management and profitability.
- Future Outlook: Genius Sports reaffirmed its standalone guidance for 2026, projecting group revenue of approximately $810-820 million and adjusted EBITDA of $180-190 million; post-acquisition of Legend, the combined entity is expected to achieve around $1.1 billion in revenue, enhancing competitive positioning in the market.
See More
Genius Sports Set to Announce Q4 Earnings
- Earnings Announcement: Genius Sports (GENI) is set to announce its Q4 earnings on March 4 before market open, with consensus EPS estimate at $0.03 and revenue expected at $234.94 million, reflecting a 33.8% year-over-year growth.
- Performance Beat Record: Over the past year, Genius Sports has beaten EPS estimates 25% of the time while achieving a 100% success rate in beating revenue estimates, indicating strong performance management capabilities.
- Ad-Tech Transition: The company is undergoing a compelling transition in ad-tech, which could unlock margin expansion and enhance its competitive position and profitability in the market.
- New Partnership Agreement: By partnering with NBC for regional sports, Genius Sports aims to boost live sports engagement, which not only enhances brand visibility but also has the potential to drive future revenue growth.
See More
Wall Street Analysts Adjust Ratings
- Analyst Rating Changes: Top Wall Street analysts have adjusted their ratings on several companies, indicating a shift in market sentiment that could influence investor decisions and market trends.
- Upgrades and Downgrades: While specific company names and rating changes are not detailed in the report, such adjustments typically have a significant impact on the short-term performance of the affected stocks, prompting investors to pay close attention.
- Market Reaction Expectations: The adjustments made by analysts may trigger market volatility, especially when investor sentiment towards certain stocks is sensitive, potentially leading to increased trading volumes in the short term.
- Impact on Investor Decisions: As analysts revise their views on stocks, investors may reassess their strategies regarding buying or holding these stocks, thereby affecting overall market liquidity.
See More
Genius Sports Reports Mixed Q4 Results with Lowered Price Targets
- Quarterly Losses: Genius Sports reported a loss of $0.08 per share in Q4, significantly missing market expectations of a $0.03 profit, indicating challenges in profitability that could affect investor confidence.
- Sales Beat Estimates: Despite the loss, the company achieved quarterly sales of $240.496 million, surpassing analyst consensus of $234.255 million, demonstrating some resilience in revenue growth amidst broader concerns.
- Lowered Future Sales Guidance: Genius Sports projected FY2026 sales between $810 million and $820 million, falling short of market expectations of $851.474 million, reflecting growing concerns about its future growth trajectory.
- Analyst Price Target Adjustments: Following the earnings announcement, several analysts adjusted their price targets for Genius Sports, with Truist Securities lowering its target from $15 to $13, while BTIG and Needham cut theirs to $11 and $14 respectively, indicating a cautious outlook on the company's prospects.
See More
Genius Sports Reports Strong Q4 and 2025 Results with Strategic Acquisition
- Significant Revenue Growth: In 2025, Genius Sports achieved revenue of $669 million, representing a 31% increase, marking the highest annual growth since 2021, indicating strong performance in both sports betting and media sectors, which is expected to drive future growth.
- Record EBITDA Margin: The company reported an adjusted EBITDA of $136 million for the year, achieving a 20% margin, the highest since going public, reflecting ongoing improvements in cost control and profitability, thereby enhancing investor confidence.
- Strategic Importance of Legend Acquisition: Following the acquisition of Legend, the combined entity is projected to reach annual revenue of $1.1 billion and EBITDA of $320 million to $330 million, with an EBITDA margin of approximately 30%, accelerating the achievement of financial targets and enhancing market competitiveness.
- Expansion of Media Partnerships: Collaborations with advertising agencies like PMG, Publicis, and Magnite will further strengthen Genius Sports' position in the advertising market, expected to drive sustained growth in media revenue, particularly supported by new media agreements that enhance overall market share.
See More
Genius Sports Reports 37% Revenue Growth in Q4, Shares Decline
- Significant Revenue Growth: Driven by strong performance in its Betting and Media segments, Genius Sports reported a 37% revenue increase in Q4, reaching $240.5 million, which exceeded expectations by $5.5 million, showcasing the company's competitive position in the market.
- Improved Adjusted EBITDA: The company achieved a 49% increase in adjusted EBITDA, indicating potential improvements in profitability despite still facing a quarterly net loss, particularly due to synergies from recent acquisitions.
- Cost Pressure: Despite revenue growth, costs for research and development, sales and marketing, and general and administrative expenses rose by 71%, 70%, and 57% respectively, leading to a failure to meet analysts' expectations of $0.03 earnings per share, highlighting challenges in cost control.
- Optimistic Future Outlook: Genius Sports expects FY26 combined revenue of approximately $810 million to $820 million and adjusted EBITDA of about $180 million to $190 million, implying year-over-year growth rates of 22% and 36% at the midpoint, indicating strong long-term growth potential.
See More
Genius Sports Q4 Earnings Beat Expectations with Strong Revenue Growth
- Earnings Performance: Genius Sports reported a Q4 GAAP EPS of -$0.08, missing expectations by $0.11; however, revenue reached $240.5 million, a 37% year-over-year increase, exceeding estimates by $5.56 million, indicating strong market performance.
- Adjusted EBITDA Growth: The company achieved an adjusted EBITDA of $48.3 million in Q4 and $136.2 million for the full year, reflecting year-over-year increases of 49% and 59%, respectively, showcasing significant improvements in profitability and operational efficiency.
- Margin Expansion: The adjusted EBITDA margin stood at 20.1% for Q4 and 20.4% for the full year 2025, representing year-over-year expansions of 170 basis points and 360 basis points, highlighting ongoing advancements in cost management and profitability.
- Future Outlook: Genius Sports reaffirmed its standalone guidance for 2026, projecting group revenue of approximately $810-820 million and adjusted EBITDA of $180-190 million; post-acquisition of Legend, the combined entity is expected to achieve around $1.1 billion in revenue, enhancing competitive positioning in the market.
See More
Genius Sports Set to Announce Q4 Earnings
- Earnings Announcement: Genius Sports (GENI) is set to announce its Q4 earnings on March 4 before market open, with consensus EPS estimate at $0.03 and revenue expected at $234.94 million, reflecting a 33.8% year-over-year growth.
- Performance Beat Record: Over the past year, Genius Sports has beaten EPS estimates 25% of the time while achieving a 100% success rate in beating revenue estimates, indicating strong performance management capabilities.
- Ad-Tech Transition: The company is undergoing a compelling transition in ad-tech, which could unlock margin expansion and enhance its competitive position and profitability in the market.
- New Partnership Agreement: By partnering with NBC for regional sports, Genius Sports aims to boost live sports engagement, which not only enhances brand visibility but also has the potential to drive future revenue growth.
See More
