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GENI Should I Buy

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Intellectia

Should You Buy Genius Sports Ltd (GENI) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
5.390
1 Day change
-8.02%
52 Week Range
13.730
Analysis Updated At
2026/03/06
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Genius Sports Ltd (GENI) is not a strong buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock's technical indicators show a lack of clear upward momentum, and the recent financial performance highlights significant challenges, including rising costs and declining net income. While hedge fund interest has increased, analyst ratings and price target adjustments reflect cautious sentiment due to uncertainties surrounding the Legend acquisition. The options data indicates low bearish sentiment, but this alone does not outweigh the broader concerns. For now, holding off on buying GENI until clearer positive catalysts emerge is advisable.

Technical Analysis

The MACD histogram is positive at 0.141, indicating mild bullish momentum, but it is contracting. RSI_6 at 36.025 is neutral, showing no clear overbought or oversold condition. Moving averages are converging, suggesting a lack of strong directional movement. Key support is at $5.709, and resistance is at $6.147. Overall, the technical indicators do not signal a strong buy opportunity.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Options data shows a low put-call ratio, indicating limited bearish sentiment. However, the implied volatility is high at 78.54%, suggesting significant uncertainty in the stock's future price movements.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
11
Buy
4

Positive Catalysts

  • Hedge funds are significantly increasing their positions, with a 266.25% increase in buying over the last quarter.

  • Revenue growth remains strong, with a 31% YoY increase in 2025 and a 37% increase in Q

  • The company reaffirmed its 2026 revenue guidance of $810-820 million, indicating confidence in future growth.

Neutral/Negative Catalysts

  • Rising costs and a quarterly net loss have pressured the stock, with Q4 GAAP EPS at -$0.

  • Analysts have significantly lowered price targets, reflecting concerns about the Legend acquisition and its strategic fit.

  • Gross margin dropped to 24.85%, down 25.49% YoY, indicating declining profitability.

  • Insider trading activity is neutral, showing no strong internal confidence in the stock.

Financial Performance

In 2025, Genius Sports achieved a 31% revenue growth to $669 million and a record adjusted EBITDA margin of 20%. However, net income dropped significantly to -$28.81 million in Q3, down 330.42% YoY, and EPS fell to -0.11. Rising costs and the Legend acquisition have raised concerns about cash flow and profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have lowered price targets across the board, with the latest targets ranging from $6 to $15. Despite some maintaining Buy or Overweight ratings, the sentiment is cautious due to uncertainties surrounding the Legend acquisition and its impact on the company's financials. UBS and Stifel have expressed concerns about cash flow and the strategic fit of the acquisition.

Wall Street analysts forecast GENI stock price to rise
13 Analyst Rating
Wall Street analysts forecast GENI stock price to rise
12 Buy
1 Hold
0 Sell
Strong Buy
Current: 5.860
sliders
Low
13
Averages
16
High
20
Current: 5.860
sliders
Low
13
Averages
16
High
20
BTIG
Buy
downgrade
$16 -> $11
AI Analysis
2026-03-05
New
Reason
BTIG
Price Target
$16 -> $11
AI Analysis
2026-03-05
New
downgrade
Buy
Reason
BTIG lowered the firm's price target on Genius Sports to $11 from $16 to "reflect sector-wide multiple compression" but keeps a Buy rating on the shares after its Q4 results. The company provided detail that was helpful in understanding the go-to-market strategy and approach to both first-person/agency business and the third-party/programmatic ecosystem, and the management sees runway for better performance over the balance of the year from Legend, existing agency relationships germinating, new agency relationships forming, the analyst tells investors in a research note.
Oppenheimer
Oppenheimer
Outperform
maintain
$12 -> $11
2026-03-05
New
Reason
Oppenheimer
Oppenheimer
Price Target
$12 -> $11
2026-03-05
New
maintain
Outperform
Reason
Oppenheimer lowered the firm's price target on Genius Sports to $11 from $12 and keeps an Outperform rating on the shares. The firm notes the company reiterated its 2026 organic Revenue/EBITDA outlook of $810M-$820M/$180M-$190M, and it sees potential upside from expanded agency/ad-tech partnerships, a broader Soccer rights portfolio and rapid influx of Prediction Marketing advertising into NFL. Investors remain skeptical on Legend acquisition, but Oppenheimer sees immediate media revenue synergies with O&O inventory, iGaming, and intent technology better scaling FanHub.
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