FuboTV Executes 1-for-12 Reverse Stock Split Amid Heavy Trading
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
0mins
Should l Buy FUBO?
Source: seekingalpha
- Reverse Stock Split: FuboTV announced that its 1-for-12 reverse stock split will take effect today at 5 PM ET, reducing Class A shares from 353.2 million to approximately 29.4 million and Class B shares from 94.79 million to 7.9 million, significantly decreasing the float and potentially exerting short-term pressure on the stock price.
- Surge in Trading Volume: By 11:44 AM ET, approximately 11.13 million Class A shares changed hands, closely trailing the three-month average volume of 14.28 million, indicating a strong market reaction to the reverse split that may lead to further price volatility.
- Declining Stock Trend: FUBO stock has lost over two-thirds of its value in the past 12 months, and the implementation of the reverse split may exacerbate investor concerns regarding the company's future prospects, impacting market confidence.
- No Fractional Shares Issued: The reverse stock split will not issue any fractional shares, with shareholders entitled to fractional shares receiving cash payments instead, further simplifying the shareholder structure but potentially leading to liquidity issues.
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Analyst Views on FUBO
Wall Street analysts forecast FUBO stock price to fall
5 Analyst Rating
2 Buy
3 Hold
0 Sell
Moderate Buy
Current: 9.280
Low
4.25
Averages
4.63
High
5.00
Current: 9.280
Low
4.25
Averages
4.63
High
5.00
About FUBO
FuboTV Inc. is a live television (TV) streaming company. The Company offers subscribers access to tens of thousands of live sporting events annually, alongside news and entertainment content, both live and on demand. It offers consumers a broad set of sports, including more than 55,000 live sporting events, and entertainment-focused programming offerings from Fubo and Hulu + Live TV. It owns Hulu + Live TV (entertainment), Fubo (sports) and Molotov (entertainment and sports), which stream in markets around the globe. FuboTV Inc. is an affiliate of The Walt Disney Company. The Company's platform is designed to enable customers to access content through streaming devices and on Smart TVs, mobile phones, tablets, and computers. Its platform provides with a broad suite of features and personalization capabilities, such as multi-channel viewing capabilities, favorites lists and a recommendation engine, as well as 4K streaming and Cloud DVR offerings.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Stock Price Plunge: FuboTV's stock has plummeted 68% this year, losing 98.7% of its value since its peak during the 2020 holiday season, which has significantly impacted investors and highlights the company's struggles in a competitive streaming market.
- Analyst Optimism: Drew Crum from B. Riley has initiated coverage with a buy rating and an $18 price target, indicating that the stock would need to nearly double to reach this target, providing a potential opportunity for new investors despite limited comfort for those who bought at the peak.
- Stagnant User Growth: The merger with Disney has brought FuboTV's total subscribers to 6.2 million, slightly below last year's 6.3 million, indicating challenges in user growth amidst fierce competition, while profitability remains a pressing issue.
- Intensifying Market Competition: FuboTV faces strong competition from YouTube TV and Disney's Hulu + Live TV, and while its partnership with Disney positions it as the largest player outside of YouTube TV, it must navigate a thin-margin environment to succeed.
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- FuboTV Initiation: B Riley initiates coverage of FuboTV with a Buy rating and a target price of $18, emphasizing the stock's undervaluation and its potential in the consumer live television streaming market.
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- Reverse Stock Split Plan: FuboTV announced a 1-for-12 reverse stock split for its Class A and B shares, aiming to enhance market positioning and attract investor interest by reducing the number of shares in circulation while increasing the stock price.
- Shareholder Approval and Board Action: The company confirmed that Hulu, LLC, as a key shareholder, provided written consent for the split, with recommendations from the board and audit committee leading to this strategic decision, indicating strong shareholder support.
- Market Reaction and Sentiment: Despite retail sentiment on Stocktwits remaining in 'bearish' territory, message volume increased from low to high levels, reflecting heightened market attention towards the reverse split announcement.
- Financial Performance and Future Outlook: FuboTV reported a 40% year-on-year revenue increase in Q1, reaching $1.549 billion, with FUBO stock gaining over 303% in the past 12 months, showcasing the company's robust performance and growth potential in the streaming market.
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- Stock Volatility: FuboTV's shares experienced a significant drop of 10.6% on Monday, ultimately closing down 3.6%, reflecting market concerns regarding its 1-for-12 reverse stock split aimed at maintaining compliance with exchange rules.
- Market Capitalization: With a market cap now at $399 million, FuboTV's combined entity generated $6.2 billion in revenue and $78 million in adjusted EBITDA over the past year, indicating potential value despite current market challenges.
- Subscriber Decline: Although year-over-year revenue grew by 6%, North American subscribers decreased from 6.3 million to 6.2 million, and international subscribers fell from 362,000 to 335,000, suggesting a weakening demand for streaming services in a competitive landscape.
- Investment Risks: FuboTV's low price-to-earnings and price-to-sales ratios position it as a potential deep-value pick for high-risk investors, yet the ongoing question remains whether consumers will continue to invest in costly sports streaming content amidst rising competition and expenses.
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