Friday's ETF with Unusual Volume: OMAH
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 01 2025
0mins
Source: NASDAQ.COM
ETF Performance Highlights: The ETF with the highest volume on Friday included NU Holdings, up 2% with over 34.8 million shares traded, and AMAZON.COM, rising 1.3% with over 28.5 million shares. Verisign performed best with an 8.2% increase, while AON saw a decline of 7.8%.
Market Commentary: The opinions expressed in the article are those of the author and do not necessarily reflect the views of Nasdaq, Inc.
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Analyst Views on NU
Wall Street analysts forecast NU stock price to rise
9 Analyst Rating
7 Buy
2 Hold
0 Sell
Strong Buy
Current: 12.720
Low
16.00
Averages
18.80
High
22.00
Current: 12.720
Low
16.00
Averages
18.80
High
22.00
About NU
Nu Holdings Ltd is a Brazil-based holding company, which engages in the provision of digital banking services. The Company offers its customers products across the five financial seasons: spending, saving, investing, borrowing, and protecting. Its spending solutions are designed to help customers pay for goods and services in their everyday lives with a customized credit line or instantly through a mobile phone, while collecting loyalty points and rewards on applicable transactions. Its savings solutions are designed to help customers deposit, manage, and save their money in interest-earning accounts with complementary debit cards. Its investing solutions are designed to help customers invest their money in investment products and services. Its borrowing solutions are designed to provide customers with unsecured loans that are easy to receive, manage, and pay back. Its protecting solutions are designed to help customers secure life insurance and funeral benefits.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Stock Performance: Nu Holdings shares rose 1.34% to $12.89, despite weaker performance in the broader fintech sector, indicating market interest in its AI-driven credit platform.
- Buyback Program: The company announced a $1 billion share repurchase program aimed at boosting investor confidence and enhancing earnings per share, which is expected to have a positive impact on the stock price.
- Credit Loss Concerns: Despite rapid growth, the company set aside more for potential credit losses in Q1, putting pressure on its risk-adjusted net interest margin, prompting investors to focus on the quality of its lending growth.
- AI Application Outlook: NuFormer is already utilized in credit card decisioning and unsecured lending, becoming part of the company's loan pricing engine, making it crucial to see if it can continue leveraging AI to generate more revenue.
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- Market Growth Potential: Latin America's low digital and fintech penetration is expected to create long-term growth opportunities for companies like DLocal, BBB Foods, and Nu Holdings, despite facing political and macroeconomic risks.
- Investment Opportunity Analysis: While DLocal is seen as a potential investment, it was not included in the current top ten recommended stocks by The Motley Fool Stock Advisor analyst team, indicating a cautious market outlook on its future performance.
- Historical Return Comparison: Historical examples like Netflix and Nvidia show that investments made at the right time can yield extraordinary returns of 433,268% and 1,259,391%, respectively, highlighting the market's appetite for high-return stocks.
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- Market Growth Potential: Latin America's digital and consumer markets exhibit significant long-term growth potential, particularly in fintech and retail, which is expected to attract considerable investor interest.
- Political Risk Considerations: Despite the rich market opportunities, the elevated levels of political and macroeconomic risks in the region could significantly impact investor decisions, necessitating careful assessment.
- Investment Opportunities: Investors can enter this volatile market through diversified strategies, capitalizing on the rapid developments in fintech and retail, especially in the growing trends of digital payments and online shopping.
- Video Analysis: The video content provides an in-depth analysis of the Latin American market, assisting investors in understanding how to seize opportunities within a complex environment, thereby enhancing their investment confidence in the region.
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- Customer Base Expansion: As of March 31, 2023, Nu Holdings boasts over 135 million customers, reflecting a 14% year-over-year increase, indicating its growing penetration in the Latin American market and driving revenue growth.
- Significant Revenue Growth: In Q1 2026, Nu reported revenues of $5.3 billion, a 42% increase year-over-year, showcasing its strong performance in the financial services sector and further solidifying its market position.
- Improved Profitability: Nu's net income rose 41% year-over-year in Q1 2026, achieving a profit margin of 16.4%, which highlights its efficient operating model and low-cost structure, particularly by avoiding physical branch networks.
- Market Challenges and Opportunities: Despite a 28% decline in stock price in 2026, Nu's forward P/E ratio of 16.1 suggests long-term investment appeal, while the departure of the CFO and rising credit losses may negatively impact market sentiment.
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- Customer Base Expansion: As of March 31, Nu Holdings boasts over 135 million customers, a 14% year-over-year increase, indicating its growing appeal in the Latin American market and driving revenue growth.
- Significant Revenue Growth: In Q1 2026, Nu's revenue surged 42% to $5.3 billion, showcasing its strong performance in the financial services sector despite facing market pressures.
- Profitability Improvement: Nu's net income rose 41% year-over-year, achieving a profit margin of 16.4%, demonstrating its ability to generate profits in a high-growth mode, significantly improving from a $45 million net loss four years ago.
- Market Challenges and Opportunities: Although the stock has fallen 28% in 2026, Nu's forward price-to-earnings ratio stands at 16.1, indicating long-term investment value, especially with plans to enter the U.S. market next year.
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- Significant Customer Growth: As of March 31, 2026, Nu Holdings boasts over 135 million customers, a 14% year-over-year increase, indicating its continued penetration in the Latin American market, which drives rapid revenue growth for the company.
- Substantial Revenue Increase: In Q1 2026, Nu reported revenues of $5.3 billion, a 42% increase year-over-year, reflecting strong market demand for its low-cost and transparent financial services among historically underserved customer segments.
- Enhanced Profitability: Nu's net income rose 41% year-over-year in Q1 2026, achieving a profit margin of 16.4%, demonstrating that its lean operational model effectively reduces costs and enhances profitability, significantly outperforming JPMorgan Chase's 19% return on equity.
- Market Challenges and Opportunities: Despite a 28% decline in stock price in 2026, Nu's forward price-to-earnings ratio stands at 16.1, attracting long-term investor interest, especially with plans to enter the U.S. market next year, which could present new growth opportunities.
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