Ferrari's First Electric Vehicle Launch Sparks Controversy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 19 hours ago
0mins
Source: Newsfilter
- Launch Security Measures: At the unveiling of Ferrari's Luce electric vehicle in Rome, strict security protocols prevented phone usage for photos, leading to investor disappointment and an 8% stock drop the following day, indicating a negative market reaction to the new model.
- Design Philosophy Shift: For the first time, Ferrari collaborated with an external designer to create a disruptive product, with CEO Vigna emphasizing the need for new technology to be reflected in the design, although many consumers expressed skepticism about the departure from traditional Ferrari aesthetics.
- Public Backlash: The car's price tag of €550,000 and its design sparked widespread criticism on social media, even drawing public scrutiny from Italy's Transport Minister, who questioned its alignment with Ferrari's brand identity and warned it could undermine the brand's legacy.
- Market Outlook Analysis: Despite the controversy, analysts believe that Ferrari's Luce has the potential for success, suggesting there are enough collectors and new customers willing to purchase, which could secure its position within Ferrari's product lineup.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to fall
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 312.510
Low
239.00
Averages
306.89
High
350.00
Current: 312.510
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, Wearables, Home and Accessories. Its services include advertising, AppleCare, cloud services, digital content, and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its wearables include smartwatches, wireless headphones, and spatial computers. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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