El Pollo Loco Appoints New Board Members to Drive Growth Strategy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 15 2025
0mins
Should l Buy LOCO?
Source: Globenewswire
- New Board Members: El Pollo Loco has appointed Robert D. Wright and Tana Davila as independent directors effective January 1, 2026, aiming to leverage their extensive restaurant industry experience to drive growth in existing and new markets across the country.
- Leadership Transition: With the retirements of Bill Floyd and Samuel Borgese, Douglas Babb has been elected as the new Chairperson of the Board, reflecting the company's focus on leadership renewal to support ongoing business development and innovation.
- Rich Industry Experience: Wright, as CEO of Potbelly, successfully expanded its market presence and enhanced its digital platform, while Davila drove brand recognition and sales growth at Dutch Bros Coffee, bringing valuable industry insights to El Pollo Loco.
- Strategic Commitment: CEO Liz Williams emphasized that the addition of new board members will strengthen the company's commitment to maximizing shareholder value, indicating that El Pollo Loco is preparing for the next phase of growth.
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Analyst Views on LOCO
Wall Street analysts forecast LOCO stock price to rise
4 Analyst Rating
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 11.050
Low
12.00
Averages
12.75
High
13.50
Current: 11.050
Low
12.00
Averages
12.75
High
13.50
About LOCO
El Pollo Loco Holdings, Inc. specializes in fire-grilling citrus-marinated chicken and operates in the limited-service restaurant (LSR) segment. The Company offers food that integrates the culinary traditions of Mexico with the lifestyle of Los Angeles. Its menu features its signature product, citrus-marinated fire-grilled chicken, as well as a variety of Mexican and Los Angeles (LA)-inspired entrees creates from its chicken. It serves individual and family-sized chicken meals, a variety of Mexican and Los Angeles (LA)-inspired entrees and sides, on a limited-time basis, and additional proteins like beef and shrimp. Its entrees include Chicken Avocado Burrito, Pollo Fit entrees, chicken tostada salads and Pollo Bowls. Its Creamy Cilantro dressings and salsas are prepared fresh daily, allowing its customers to create their favorite flavor profiles to enhance their culinary experience. It operates over 498 restaurants, which consist of 173 Company-operated and 325 franchised restaurants.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
El Pollo Loco to Focus on Culinary Innovation in 2026
- Menu Innovation Testing: El Pollo Loco is testing five new menu innovations across approximately 60 restaurants in California and Utah, aiming to enhance customer dining options by introducing items like Honey Chipotle BBQ fire-grilled chicken and Loco Tenders, thereby increasing brand appeal.
- Market Testing Duration: These market tests will run through late April, reflecting the company's commitment to expanding flavor exploration and enhancing guest variety, which is expected to positively impact future sales.
- Future Plans: Looking ahead, El Pollo Loco plans to test eight additional new menu items in 2026, with specific details to be announced later this year, demonstrating the company's focus on continuous innovation.
- Earnings Release: The company is scheduled to release its fourth-quarter earnings on March 12, and investors will be keen to assess the financial performance and the potential impact of new menu innovations on results.
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El Pollo Loco Tests New Menu Innovations Across 60 Locations
- Menu Innovation Testing: El Pollo Loco is testing new menu innovations across approximately 60 restaurants in California and Utah, aiming to enhance brand appeal and market competitiveness by introducing new products like Honey Chipotle BBQ and Loco Tenders™ to meet evolving customer tastes.
- Diverse Product Offerings: The tested products include bold entrées, handhelds, and beverages, reflecting the brand's commitment to expanding guest variety and accelerating menu innovation, which is expected to enhance customer loyalty and drive sales growth.
- Ongoing Innovation Commitment: The Senior Director of Culinary Innovation at El Pollo Loco stated that culinary innovation will remain a major focus in 2026, exploring new flavor directions through market tests to ensure every launched item incorporates customer feedback and meets their cravings, thereby enhancing the customer experience.
- Future Expansion Plans: In addition to the current five new menu tests, El Pollo Loco plans to introduce eight additional new menu items in 2026, further strengthening its market position and satisfying consumer demand for new flavors.
See More
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- Exceptions Noted: There are notable exceptions among restaurants that do not follow this trend.
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- Rich Protein Options: Several items on the menu deliver over 50 grams of protein, such as the Double Chicken Bowl (74g protein, 930 calories) and Guacamole Chicken Burrito (59g protein, 960 calories), which not only satisfy consumer cravings for high-protein diets but also enhance the brand's competitive edge in the market.
- Convenient Online Access: The new menu is now available online, allowing consumers to easily find high-protein options that fit their daily dietary needs, further increasing customer loyalty and brand engagement for El Pollo Loco.
- Ongoing Market Expansion: Since 1980, El Pollo Loco has operated over 500 restaurants across the U.S. and expanded internationally into the Philippines, demonstrating its strong market adaptability and potential for continued growth.
See More
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El Pollo Loco to Focus on Culinary Innovation in 2026
- Menu Innovation Testing: El Pollo Loco is testing five new menu innovations across approximately 60 restaurants in California and Utah, aiming to enhance customer dining options by introducing items like Honey Chipotle BBQ fire-grilled chicken and Loco Tenders, thereby increasing brand appeal.
- Market Testing Duration: These market tests will run through late April, reflecting the company's commitment to expanding flavor exploration and enhancing guest variety, which is expected to positively impact future sales.
- Future Plans: Looking ahead, El Pollo Loco plans to test eight additional new menu items in 2026, with specific details to be announced later this year, demonstrating the company's focus on continuous innovation.
- Earnings Release: The company is scheduled to release its fourth-quarter earnings on March 12, and investors will be keen to assess the financial performance and the potential impact of new menu innovations on results.
See More
El Pollo Loco Tests New Menu Innovations Across 60 Locations
- Menu Innovation Testing: El Pollo Loco is testing new menu innovations across approximately 60 restaurants in California and Utah, aiming to enhance brand appeal and market competitiveness by introducing new products like Honey Chipotle BBQ and Loco Tenders™ to meet evolving customer tastes.
- Diverse Product Offerings: The tested products include bold entrées, handhelds, and beverages, reflecting the brand's commitment to expanding guest variety and accelerating menu innovation, which is expected to enhance customer loyalty and drive sales growth.
- Ongoing Innovation Commitment: The Senior Director of Culinary Innovation at El Pollo Loco stated that culinary innovation will remain a major focus in 2026, exploring new flavor directions through market tests to ensure every launched item incorporates customer feedback and meets their cravings, thereby enhancing the customer experience.
- Future Expansion Plans: In addition to the current five new menu tests, El Pollo Loco plans to introduce eight additional new menu items in 2026, further strengthening its market position and satisfying consumer demand for new flavors.
See More
Many Restaurants Increase Revenue Through Price Hikes, But These 3 Focused on Customer Visits.
- Menu Pricing Importance: Most restaurants depend on menu pricing strategies to increase their sales.
- Exceptions Noted: There are notable exceptions among restaurants that do not follow this trend.
See More
El Pollo Loco Launches Protein Packed Menu Under $15
- Protein Menu Launch: El Pollo Loco has introduced a lineup of over 20 protein-heavy menu items, all priced under $15, aimed at meeting consumer demand for balanced and flavorful meals, thereby reinforcing its leadership position in the fast-food market.
- Rich Protein Options: Several items on the menu deliver over 50 grams of protein, such as the Double Chicken Bowl (74g protein, 930 calories) and Guacamole Chicken Burrito (59g protein, 960 calories), which not only satisfy consumer cravings for high-protein diets but also enhance the brand's competitive edge in the market.
- Convenient Online Access: The new menu is now available online, allowing consumers to easily find high-protein options that fit their daily dietary needs, further increasing customer loyalty and brand engagement for El Pollo Loco.
- Ongoing Market Expansion: Since 1980, El Pollo Loco has operated over 500 restaurants across the U.S. and expanded internationally into the Philippines, demonstrating its strong market adaptability and potential for continued growth.
See More
2026 Food Price Inflation Forecast: This ETF May Excel
Consumer Discretionary Sector Performance: The consumer discretionary sector has struggled in 2026, posting a 2.7% year-to-date loss, following a 6% gain last year, and ranking last among the S&P 500 sectors.
Food Inflation Trends: Food inflation is expected to persist, with prices for food away from home projected to rise nearly 5%, while food at home prices are anticipated to increase by 1.7%.
Fast Food Market Growth: The global fast food and quick service restaurant market is projected to grow at a compound annual growth rate of 14.8% from 2026 to 2033, reaching over $885 billion.
Investment Opportunities: The AdvisorShares Restaurant ETF (EATZ) offers broad exposure to the fast food and quick service restaurant market, making it a potential investment opportunity for those optimistic about long-term growth in this sector.
See More
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- Franchising Initiative: Mike's Red Tacos is set to launch a franchising initiative aimed at establishing hundreds of restaurants across the U.S., with backing from investors Bill Phelps and Andrew Feghali, which is expected to significantly enhance brand visibility and market share.
- Market Growth Potential: According to Datassential, traditional Mexican dish birria has reached a 3.7% penetration on U.S. menus, quadrupling in four years, indicating rapid growth potential that Mike's Red Tacos is poised to capitalize on.
- Rapid Expansion Strategy: The taco chain has secured franchising development deals with multi-unit operators for over 200 locations nationwide, with some restaurants expected to open by the end of the year, which will contribute to substantial revenue growth for the company.
- Clear Competitive Advantage: Despite facing stiff competition from national chains and local taco restaurants, Phelps believes that the chain's simple menu, delicious food, and aggressive marketing strategy will help Mike's Red Tacos stand out and become a market winner.
See More
