Despite Rapid Growth, Betterware de Mexico SAPI de C (BWMX) Remains an Undervalued Stock
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 20 2025
0mins
Should l Buy BWMX?
Source: NASDAQ.COM
Momentum Investing Overview: Momentum investing focuses on "buying high and selling higher," contrasting with traditional strategies of buying low. It can be risky if stocks lose momentum after reaching high valuations.
BWMX Stock Analysis: Betterware de Mexico SAPI de C (BWMX) has shown significant price increases, gaining 39% in four weeks and 55.7% over 12 weeks, indicating strong investor interest and momentum.
Valuation Metrics: Despite its rapid growth, BWMX is trading at a reasonable Price-to-Sales ratio of 0.68, suggesting it is attractively priced for potential investors.
Investment Strategy Tools: Zacks offers various screening tools to identify promising stocks like BWMX, emphasizing the importance of backtesting stock-picking strategies for successful investments.
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Analyst Views on BWMX
About BWMX
Betterware de Mexico SAPI de CV is a Mexico-based company that sells household appliances through an online portal. The Company operates through a Catalogue that shows the different retail household products that it comprises, including kitchen appliances, garden tools, and everyday accessories among others. The Company operates across all of the Mexican states as Betterware's products reach every city in Mexico due to the strategic position of their production plant.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Betterware Acquires Tupperware's Latin American Assets for $250 Million
- Acquisition Overview: Betterware de México is acquiring Tupperware's operating assets in Latin America for $250 million, comprising $215 million in cash and $35 million in BeFra shares, which will integrate three leading brands—Betterware, Jafra, and Tupperware—expected to close in the first half of 2026.
- Brand Licensing Advantage: The deal grants BeFra a perpetual, royalty-free, and exclusive license for the Tupperware brand across Latin America, further solidifying its leadership position in the region's direct selling market and enhancing competitive strength.
- Legal Team Support: The Greenberg Traurig team, consisting of several senior lawyers, ensures compliance and smooth execution of the transaction, showcasing its extensive legal resources and expertise in the Latin American market.
- Market Integration Potential: This acquisition will enhance Betterware's product portfolio and market share in Latin America, expected to drive future sales growth and brand influence, further expanding its strategic positioning in the rapidly growing direct selling industry.
See More
Betterware Acquires Tupperware's Latin American Assets
- Acquisition Scale: Betterware's parent company BeFra is acquiring Tupperware's Latin American operating assets for $250 million, comprising $215 million in cash and $35 million in BeFra shares, which is expected to significantly enhance its competitive position in the Latin American direct selling market.
- Brand Integration Advantage: This transaction will consolidate three major brands—Betterware, Jafra, and Tupperware—creating a powerful combination in the Latin American direct selling market, likely increasing market share and expanding the customer base.
- Completion Timeline: The deal is expected to close in the first half of 2026, subject to customary regulatory and closing conditions, which will provide Betterware with greater market expansion opportunities.
- Legal Team Support: The involvement of multiple partners from Greenberg Traurig in providing legal support for this transaction highlights the firm's deep expertise and resource integration capabilities in the Latin American market.
See More
Freedom Capital Markets Initiates Coverage on Betterware with 21.20% Upside Forecast
- Buy Recommendation: On January 2, 2026, Freedom Capital Markets initiated coverage of Betterware de México (NYSE:BWMX) with a Buy recommendation, forecasting a significant 21.20% upside that could yield substantial returns for investors.
- Price Target Analysis: As of December 21, 2025, the average one-year price target for Betterware is $19.12, representing a notable increase from its latest closing price of $15.78, indicating strong market confidence in its future growth potential.
- Institutional Holdings Dynamics: Currently, 38 funds report positions in Betterware, an increase of 4 owners or 11.76% from the last quarter, reflecting rising investor interest, although total shares owned decreased by 18.95% over the past three months.
- Bullish Sentiment: The put/call ratio for BWMX stands at 0.02, indicating a bullish outlook in the market, which further supports the analysts' positive forecasts.
See More
Betterware de México Initiated with Buy Rating and $20 Price Target by Freedom Capital Markets
- Rating Initiation: Freedom Capital Markets has initiated coverage on Betterware de México, S.A.P.I. de C.V. (NYSE:BWMX) with a Buy rating and a price target of $20, reflecting analysts' confidence in the company's future growth potential.
- Market Performance: Betterware de México shares closed at $14.21 on Wednesday, indicating significant upside potential compared to the analyst's target price, which suggests a positive market outlook for its future performance.
- Industry Outlook: With increasing consumer demand for home products, Betterware's market positioning provides it with strong growth opportunities in a competitive industry, and the positive rating may attract more investor interest.
- Investor Confidence: Jefferies initiated a Hold rating on Algoma Steel Group (TSX:ASTL) with a price target of C$6, and despite a 2.68% decline in the company's stock price, the analyst's rating reflects recognition of its stability.
See More
BeFra Declares Quarterly Dividend of US$0.29 Per Share, Due on November 20, 2025
Dividend Announcement: Betterware de México approved a dividend payment of MX $200,000,000, equating to approximately US$ 0.2912 per share before tax, payable on November 20, 2025, to shareholders of record as of November 3, 2025.
Company Overview: Founded in 1995, Betterware is a leading direct-to-consumer company in Mexico, specializing in household organization products and beauty items through its acquisition of JAFRA in 2022, with a focus on profitability and revenue growth.
Forward-Looking Statements: The press release includes forward-looking statements regarding the company's plans and performance, which are subject to uncertainties and contingencies beyond their control.
Contact Information: For investor relations inquiries, Betterware provides contact details for their IR team, including email addresses and a phone number.
See More
Transcript of Betterware (BWMX) Earnings Call for Q3 2025
- Author's Perspective: The views and opinions presented are solely those of the author.
- No Official Endorsement: The content does not necessarily reflect the views of Nasdaq, Inc.
See More
Betterware Acquires Tupperware's Latin American Assets for $250 Million
- Acquisition Overview: Betterware de México is acquiring Tupperware's operating assets in Latin America for $250 million, comprising $215 million in cash and $35 million in BeFra shares, which will integrate three leading brands—Betterware, Jafra, and Tupperware—expected to close in the first half of 2026.
- Brand Licensing Advantage: The deal grants BeFra a perpetual, royalty-free, and exclusive license for the Tupperware brand across Latin America, further solidifying its leadership position in the region's direct selling market and enhancing competitive strength.
- Legal Team Support: The Greenberg Traurig team, consisting of several senior lawyers, ensures compliance and smooth execution of the transaction, showcasing its extensive legal resources and expertise in the Latin American market.
- Market Integration Potential: This acquisition will enhance Betterware's product portfolio and market share in Latin America, expected to drive future sales growth and brand influence, further expanding its strategic positioning in the rapidly growing direct selling industry.
See More
Betterware Acquires Tupperware's Latin American Assets
- Acquisition Scale: Betterware's parent company BeFra is acquiring Tupperware's Latin American operating assets for $250 million, comprising $215 million in cash and $35 million in BeFra shares, which is expected to significantly enhance its competitive position in the Latin American direct selling market.
- Brand Integration Advantage: This transaction will consolidate three major brands—Betterware, Jafra, and Tupperware—creating a powerful combination in the Latin American direct selling market, likely increasing market share and expanding the customer base.
- Completion Timeline: The deal is expected to close in the first half of 2026, subject to customary regulatory and closing conditions, which will provide Betterware with greater market expansion opportunities.
- Legal Team Support: The involvement of multiple partners from Greenberg Traurig in providing legal support for this transaction highlights the firm's deep expertise and resource integration capabilities in the Latin American market.
See More
Freedom Capital Markets Initiates Coverage on Betterware with 21.20% Upside Forecast
- Buy Recommendation: On January 2, 2026, Freedom Capital Markets initiated coverage of Betterware de México (NYSE:BWMX) with a Buy recommendation, forecasting a significant 21.20% upside that could yield substantial returns for investors.
- Price Target Analysis: As of December 21, 2025, the average one-year price target for Betterware is $19.12, representing a notable increase from its latest closing price of $15.78, indicating strong market confidence in its future growth potential.
- Institutional Holdings Dynamics: Currently, 38 funds report positions in Betterware, an increase of 4 owners or 11.76% from the last quarter, reflecting rising investor interest, although total shares owned decreased by 18.95% over the past three months.
- Bullish Sentiment: The put/call ratio for BWMX stands at 0.02, indicating a bullish outlook in the market, which further supports the analysts' positive forecasts.
See More
Betterware de México Initiated with Buy Rating and $20 Price Target by Freedom Capital Markets
- Rating Initiation: Freedom Capital Markets has initiated coverage on Betterware de México, S.A.P.I. de C.V. (NYSE:BWMX) with a Buy rating and a price target of $20, reflecting analysts' confidence in the company's future growth potential.
- Market Performance: Betterware de México shares closed at $14.21 on Wednesday, indicating significant upside potential compared to the analyst's target price, which suggests a positive market outlook for its future performance.
- Industry Outlook: With increasing consumer demand for home products, Betterware's market positioning provides it with strong growth opportunities in a competitive industry, and the positive rating may attract more investor interest.
- Investor Confidence: Jefferies initiated a Hold rating on Algoma Steel Group (TSX:ASTL) with a price target of C$6, and despite a 2.68% decline in the company's stock price, the analyst's rating reflects recognition of its stability.
See More
BeFra Declares Quarterly Dividend of US$0.29 Per Share, Due on November 20, 2025
Dividend Announcement: Betterware de México approved a dividend payment of MX $200,000,000, equating to approximately US$ 0.2912 per share before tax, payable on November 20, 2025, to shareholders of record as of November 3, 2025.
Company Overview: Founded in 1995, Betterware is a leading direct-to-consumer company in Mexico, specializing in household organization products and beauty items through its acquisition of JAFRA in 2022, with a focus on profitability and revenue growth.
Forward-Looking Statements: The press release includes forward-looking statements regarding the company's plans and performance, which are subject to uncertainties and contingencies beyond their control.
Contact Information: For investor relations inquiries, Betterware provides contact details for their IR team, including email addresses and a phone number.
See More
Transcript of Betterware (BWMX) Earnings Call for Q3 2025
- Author's Perspective: The views and opinions presented are solely those of the author.
- No Official Endorsement: The content does not necessarily reflect the views of Nasdaq, Inc.
See More
