Coffee Industry Faces Legal Income Challenges
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 11 2026
0mins
Source: Newsfilter
- Upcoming Legal Obligations: The EU's Corporate Sustainability Due Diligence Directive (CSDDD) mandates that by 2029, large companies must address human rights and environmental issues in their supply chains or face fines of up to 3% of global turnover, which will directly impact the coffee industry's business model.
- Lack of Living Income Commitments: Despite the directive recognizing living income as a binding human right, none of the world's 15 largest coffee roasters and traders mentioned living income commitments in their sustainability reports, highlighting a significant gap in social responsibility within the industry.
- Smallholder Farmer Struggles: The coffee sector is dominated by impoverished smallholder farmers, with approximately 12.5 million farming households cultivating less than two hectares producing most of the world's coffee, yet they struggle to secure viable incomes even at relatively high price levels, underscoring the industry's central challenge.
- Insufficient Sustainability Investments: While companies publish sustainability commitments, their core operations continue to rely on low-cost commodity purchasing, and the report indicates that unless this changes, sustainability investments will merely skirt around the problem rather than address it directly.
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Analyst Views on SBUX
Wall Street analysts forecast SBUX stock price to fall
21 Analyst Rating
12 Buy
7 Hold
2 Sell
Moderate Buy
Current: 99.820
Low
59.00
Averages
96.12
High
115.00
Current: 99.820
Low
59.00
Averages
96.12
High
115.00
About SBUX
Starbucks Corporations is a roaster, marketer, and retailer of specialty coffee globally. Its North America segment includes the United States and Canada. Its International segment includes China, Japan, Asia Pacific, Europe, Middle East and Africa, Latin America, and the Caribbean. Its North America and International segments include both Company-operated and licensed stores. The Channel Development segment includes roasted whole bean and ground coffees, Starbucks-branded single-serve products, a variety of ready-to-drink beverages, such as Frappuccino and Starbucks Doubleshot, foodservice products, and other branded products sold outside the Company-operated and licensed stores. A large portion of its Channel Development business operates under a licensed model of the Global Coffee Alliance with Nestle, while its global ready-to-drink businesses operate under collaborative relationships with PepsiCo, Inc., Tingyi-Ashi Beverages Holding Co., Ltd., Arla Foods amba, Nestle, and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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