Bilibili Reports Strong 2025 Earnings with GAAP Profitability
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 days ago
0mins
Should l Buy BILI?
Source: Yahoo Finance
- Significant Revenue Growth: Bilibili achieved total revenue of RMB 30.3 billion in 2025, marking a 13% year-over-year increase, particularly driven by a 27% rise in advertising revenue in Q4, indicating strong demand from AI advertisers.
- Enhanced User Engagement: Daily active users grew by 10% in Q4, with average daily time spent increasing by 8% to 107 minutes, demonstrating the successful integration of AI to enhance content discovery and ad targeting, thereby improving user retention and monetization capabilities.
- Profitability Milestone: The company reported a GAAP net profit of RMB 514 million in 2025, achieving a significant financial milestone, with adjusted net profit reaching RMB 878 million and a net margin of 10.6%, reflecting effective strategies in cost control and revenue growth.
- Challenges in Gaming Revenue: Despite overall revenue growth, game revenue declined by 14% year-over-year in Q4, contributing only 18% to total revenues, highlighting intensified competition in the mobile gaming sector, necessitating ongoing innovation to maintain user base and creator community.
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Analyst Views on BILI
Wall Street analysts forecast BILI stock price to rise
8 Analyst Rating
7 Buy
1 Hold
0 Sell
Strong Buy
Current: 26.160
Low
27.00
Averages
30.25
High
34.00
Current: 26.160
Low
27.00
Averages
30.25
High
34.00
About BILI
Bilibili Inc is an investment holding company primarily engaged in providing online entertainment services. Content business categories include anime content, pan entertainment and pan knowledge content. Community business provides a community interaction platform. Value-added services mainly include live streaming and paid membership services. Advertising business is mainly engaged in advertising business, covering household appliances, e-commerce, Internet services, automobiles and other industries. Mobile gaming business mainly engages in mobile game development, including San Guo: Mou Ding Tian Xia, Fate Grand Order, Azure Lane, and others. The Company also engages in commercial services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Enhanced User Engagement: Daily active users grew by 10% in Q4, with average daily time spent increasing by 8% to 107 minutes, demonstrating the successful integration of AI to enhance content discovery and ad targeting, thereby improving user retention and monetization capabilities.
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- Enhanced User Engagement: Daily active users grew by 10% in Q4, with average daily time spent increasing by 8% to 107 minutes, demonstrating the successful integration of AI to enhance content discovery and ad targeting, thereby improving user retention and monetization capabilities.
- Profitability Milestone: The company reported a GAAP net profit of RMB 514 million in 2025, achieving a significant financial milestone, with adjusted net profit reaching RMB 878 million and a net margin of 10.6%, reflecting effective strategies in cost control and revenue growth.
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- User Engagement Boost: Average daily active users increased by 10% year-over-year to 113 million, with average daily time spent per user rising 8% to 107 minutes, indicating sustained user engagement and stickiness that could drive future revenue growth.
- Improved Profitability: Adjusted net income reached $125.6 million (878.4 million yuan), significantly up from the previous year, with gross margin expanding from 36.1% to 37.0%, reflecting effective strategies in cost control and profitability enhancement.
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- User Engagement Growth: Average daily active users reached 113 million, up 10% year-over-year, with users spending an average of 107 minutes daily on the platform, enhancing user stickiness and overall platform appeal.
- Effective Cost Control: Total operating expenses decreased by 3% year-over-year to RMB 2.58 billion, primarily due to cutbacks in sales and marketing costs, further improving the company's operating leverage.
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