$
22.750
-0.24(-1.044%)1D
  • Overview
  • Forecast
  • Valuation
  • Earnings
Line
Line
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Candle
Candle
1D
5D
1M
3M
6M
YTD
1Y
5Y
High
22.860
Open
22.640
VWAP
22.70
Vol
1.36M
Mkt Cap
9.39B
Low
22.520
Amount
30.77M
EV/EBITDA(TTM)
43.86
Total Shares
412.99M
EV
7.69B
EV/OCF(TTM)
8.30
P/S(TTM)
2.47
Bilibili Inc is an investment holding company primarily engaged in providing online entertainment services. Content business categories include anime content, pan entertainment and pan knowledge content. Community business provides a community interaction platform. Value-added services mainly include live streaming and paid membership services. Advertising business is mainly engaged in advertising business, covering household appliances, e-commerce, Internet services, automobiles and other industries. Mobile gaming business mainly engages in mobile game development, including San Guo: Mou Ding Tian Xia, Fate Grand Order, Azure Lane, and others. The Company also engages in commercial services.
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Market Estimates

Earnings Estimates
Revenue
YoY Chg
EPS
YoYChg
FY2025Q4
FY2025Q3
FY2025Q2
8.25B
+6.72%
--
--
7.74B
+5.95%
--
--
7.33B
+19.57%
--
--
Estimates Revision
The market is revising Upward the revenue expectations for Bilibili Inc. (BILI) for FY2025, with the revenue forecasts being adjusted by 0.21% over the past three months. During the same period, the stock price has changed by 29.78%.
Revenue Estimates for FY2025
Revise Upward
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+0.21%
In Past 3 Month
Stock Price
Go Up
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+29.78%
In Past 3 Month
8 Analyst Rating
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13.19% Upside
Wall Street analysts forecast BILI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BILI is 25.75 USD with a low forecast of 21.00 USD and a high forecast of 30.00  USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Buy
2 Hold
0 Sell
Strong Buy
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13.19% Upside
Current: 22.750
sliders
Low
21.00
Averages
25.75
High
30.00
JPMorgan
Overweight -> Neutral
downgrade
$21 -> $24
2025-07-27
Reason
JPMorgan downgraded Bilibili to Neutral from Overweight with a price target of $24, up from $21. The firm sees a less attractive risk/reward following the stock's rally year-to-date. The analyst remains positive on Bilibili's advertising revenue but believes Sanmou is facing a high comparison base in the second half of 2025. JPMorgan sees limited catalysts for the shares from major new game launches the second half of 2025.
BofA
Lei Zhang
Buy
maintain
$25 -> $27
2025-07-17
Reason
BofA analyst Lei Zhang raised the firm's price target on Bilibili to $27 from $25 and keeps a Buy rating on the shares after having attended the company's investor day event. The firm, which expects the ad business to benefit from good ad spend from e-commerce campaigns and the digital products category in Q2, reiterates its estimate of 20% year-over-year topline growth in Q2.
HSBC
Buy
upgrade
2025-07-14
Reason
HSBC raised the firm's price target on Bilibili to $25.50 from $22.50 and keeps a Buy rating on the shares. The firm believes the restructuring of the company's game segment will drive traffic while artificial intelligence adoption in the advertising business will support growth.
Bernstein
Outperform
initiated
$28
2025-07-08
Reason
Bernstein initiated coverage of Bilibili with an Outperform rating and $28 price target. The company offers a compelling way to play the secular themes of the online video market, the analyst tells investors in a research note. The firm says Bilibili is a category leader in the professional user generated content market that is in its earlier growth stages. Bernstein believes online video platforms should benefit from strong secular trends of continued usage growth, increasing ad penetration and a more stable co-existence of platform.
HSBC
Hold -> Buy
upgrade
2025-05-21
Reason
HSBC last night upgraded Bilibili to Buy from Hold with a price target of $22.50, up from $21.50. The firm has turned more constructive on the soon to launch S8 at the end of May, which it says contains major updates to game play, maps and characters as the game celebrates its one-year anniversary. Bilibili's better than expected Q1 margin boosted HSBC"s confidence in further margin improvement as the company steps up utilization of artificial intelligence to improve operating efficiency and drive better user synergies between its platform and Sanmou. It also believes Bilibili's advertising growth remains intact. The analyst cites a better outlook and valuation for the upgrade.
HSBC
Hold
to
Buy
upgrade
$22.50
2025-05-20
Reason
HSBC upgraded Bilibili to Buy from Hold with a $22.50 price target.

Valuation Metrics

The current forward P/E ratio for Bilibili Inc (BILI.O) is 30.64, compared to its 5-year average forward P/E of -24.63. For a more detailed relative valuation and DCF analysis to assess Bilibili Inc 's fair value, click here.

Forward PE

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
-24.63
Current PE
30.64
Overvalued PE
93.38
Undervalued PE
-142.63

Forward EV/EBITDA

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
-107.66
Current EV/EBITDA
0.00
Overvalued EV/EBITDA
298.59
Undervalued EV/EBITDA
-513.91

Forward PS

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PS
3.38
Current PS
0.00
Overvalued PS
6.47
Undervalued PS
0.29

Financials

Annual
Quarterly
FY2025Q1
YoY :
+23.63%
7.00B
Total Revenue
FY2025Q1
YoY :
-101.83%
15.01M
Operating Profit
FY2025Q1
YoY :
-98.60%
-10.68M
Net Income after Tax
FY2025Q1
YoY :
-98.89%
-0.02
EPS - Diluted
FY2025Q1
N/A
Free Cash Flow
FY2025Q1
YoY :
+27.95%
36.26
Gross Profit Margin - %
FY2025Q1
N/A
FCF Margin - %
FY2025Q1
YoY :
-98.89%
-0.15
Net Margin - %

Trading Trends

Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
0.0
USD
0
3-6
Months
0.0
USD
0
6-9
Months
0.0
USD
0
0-12
Months
0.0
USD
0
Bought
0-3
0
0.0
USD
Months
3-6
0
0.0
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months
Hedge Fund
Hedge Funds are Neutral. There are no significant trading trends over the last quarter.
Sold
0-3
Months
0.0
Volume
0
3-6
Months
0.0
Volume
0
6-9
Months
2.1M
Volume
2
0-12
Months
0.0
Volume
0
Bought
0-3
0
0.0
Volume
Months
3-6
2
6.6M
Volume
Months
6-9
0
0.0
Volume
Months
0-12
0
0.0
Volume
Months
Congress Trading
Congress are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
0.0
USD
0
3-6
Months
0.0
USD
0
6-9
Months
0.0
USD
0
0-12
Months
0.0
USD
0
Bought
0-3
0
0.0
USD
Months
3-6
0
0.0
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months

BILI News & Events

Events Timeline

2025-05-20 (ET)
2025-05-20
06:08:58
Bilibili reports Q1 adjusted EPS RMB0.85, consensus RMB0.53
select
2025-05-13 (ET)
2025-05-13
07:42:43
Bilibili announces repurchase right notification for senior notes
select
2025-02-20 (ET)
2025-02-20
05:10:34
Bilibili reports Q4 adjusted EPS 15c
select
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News

4.0
07-17Yahoo Finance
Bilibili (BILI) Jumps 7.35% as Wall Street Analyst Turns More Bullish
6.5
07-11SeekingAlpha
Jefferies lists out key points after Bilibili's investor day
4.0
07-08Benzinga
Bernstein Initiates Coverage On Bilibili with Outperform Rating, Announces Price Target of $28
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FAQ

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The current price of BILI is 22.75 USD — it has decreased -1.04 % in the last trading day.

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