Analysis of U.S. Real Estate Market Trends
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 19 2026
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Should l Buy RKT?
Source: Newsfilter
- Buyer's Market Dynamics: In February, the typical buyer secured homes at 1.8% below the list price, marking the largest discount since 2023, indicating that sellers outnumber buyers, thus providing buyers with significant negotiating power and the ability to take their time in selecting properties.
- Sales Activity Decline: Pending home sales fell by 0.8% month-over-month, while new listings decreased by 1.2%, suggesting a slowdown in market activity, with buyers' cautious approach potentially impacting overall transaction volumes ahead of the spring peak season.
- Extended Market Cycle: According to Redfin's report, the typical home spent 66 days on the market in February, the slowest pace since 2016, up from 58 days a year earlier, reflecting buyer concerns over economic uncertainties that may be causing them to hesitate.
- Modest Price Increase: Although the median home sale price reached $429,259, reflecting a 0.9% year-over-year increase, this growth is significantly lower than the double-digit increases seen during the pandemic, indicating signs of market cooling that could influence future investment decisions.
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Analyst Views on RKT
Wall Street analysts forecast RKT stock price to rise
11 Analyst Rating
5 Buy
6 Hold
0 Sell
Moderate Buy
Current: 13.670
Low
18.00
Averages
22.18
High
25.00
Current: 13.670
Low
18.00
Averages
22.18
High
25.00
About RKT
Rocket Companies, Inc. is a fintech platform including mortgage, real estate and personal finance businesses: Rocket Mortgage, Redfin, Mr. Cooper, Rocket Homes, Rocket Close, Rocket Money, and Rocket Loans. The Company's full suite of products empowers its clients across financial wellness, personal loans, home search, mortgage finance, title and closing. Through these businesses, it delivers client solutions leveraging its Rocket platform. It operates in two segments: Direct to Consumer and Partner Network. In the Direct to Consumer segment, clients have the ability to interact with Rocket Mortgage digitally and/or with the Company's mortgage bankers. It provides client service and leverages its brand to strengthen its wholesale relationships, through Rocket Pro, as well as enterprise partnerships, both driving growth in its Partner Network segment. The Company's capabilities span the entirety of homeownership, such as home search, financing, title, closing and servicing.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Loan Structure Innovation: Borrowers must open a Coinbase account and apply for a standard mortgage with Better alongside a second loan backed by crypto assets for the down payment; although this requires paying interest on two loans, Better offers lower rates than most competitors, enhancing affordability.
- Significant Market Potential: This product aims to assist younger individuals with sufficient crypto assets who prefer not to sell to avoid tax liabilities, potentially driving innovation in the real estate market, especially as cryptocurrency becomes more mainstream, with Fannie Mae's backing likely facilitating the launch of more similar products.
- Optimistic Future Outlook: The Federal Housing Finance Agency, overseeing Fannie Mae, has shown a bullish stance on cryptocurrency, suggesting that more asset classes (like Ethereum and Solana) may be included in mortgage products, with Tony Giordano predicting that the entire real estate industry will be blockchain-based within the next decade.
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- Rising Homebuyer Proportion: Single women account for 25% of first-time homebuyers compared to 10% for single men, a significant increase from 11% and 9% in 1985, indicating a growing recognition of homeownership as a wealth-building tool among women.
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- Sales Forecast Downgrade: Zillow initially projected a 4.3% increase in existing home sales for 2026, but rising energy prices and inflation concerns have introduced new uncertainties, potentially reducing the sales growth to just 1.21%.
- New Construction Market Struggles: KB Home has lowered its full-year sales forecast following disappointing quarterly earnings, citing that net orders in Q1 fell below necessary levels, reflecting heightened consumer challenges exacerbated by the Middle East conflict.
- Supply-Demand Imbalance: The cancellation rate of home contracts has reached its highest since 2017, with approximately 13.7% of contracts canceled in February, resulting in over 600,000 more sellers than buyers in the market, creating a precarious and unstable housing environment.
See More
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- Cancellation Phenomenon: According to Redfin's analysis, the home sale cancellation rate in the U.S. reached 13.7% in February 2023, up from 12.8% a year earlier, indicating a significant shift in buyer power that destabilizes overall real estate transactions.
- Market Differentiation: In Tampa, 18.1% of purchase agreements were canceled, making it the highest among 47 major U.S. metros, while San Antonio followed closely at 17.9%, highlighting the abundance of options and negotiating power for buyers in these regions.
- Economic Uncertainty Impact: Concerns over job security and inflation due to economic and geopolitical uncertainties have led to mortgage rate volatility, causing buyers to hesitate and cancel transactions, further complicating the housing market dynamics.
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See More
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Record Low for February: This decline marks a record low for home sale agreements in February, highlighting ongoing challenges in the real estate sector.
See More
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- Northern Seller's Markets: Newark, NJ, was the strongest seller's market with 31.1% fewer sellers than buyers, while the average home prices in these markets rose by 2.2% year-over-year, indicating a negotiating advantage for sellers in these regions.
See More
Fannie Mae Accepts Crypto-Backed Mortgages, Paving New Path for Homebuyers
- Crypto Mortgage Innovation: Fannie Mae's collaboration with Better Home and Finance and Coinbase introduces a crypto-backed mortgage product, allowing homebuyers to use Bitcoin or USD Coin as collateral, marking a significant first under government conservatorship and likely attracting a large pool of younger buyers.
- Loan Structure Innovation: Borrowers must open a Coinbase account and apply for a standard mortgage with Better alongside a second loan backed by crypto assets for the down payment; although this requires paying interest on two loans, Better offers lower rates than most competitors, enhancing affordability.
- Significant Market Potential: This product aims to assist younger individuals with sufficient crypto assets who prefer not to sell to avoid tax liabilities, potentially driving innovation in the real estate market, especially as cryptocurrency becomes more mainstream, with Fannie Mae's backing likely facilitating the launch of more similar products.
- Optimistic Future Outlook: The Federal Housing Finance Agency, overseeing Fannie Mae, has shown a bullish stance on cryptocurrency, suggesting that more asset classes (like Ethereum and Solana) may be included in mortgage products, with Tony Giordano predicting that the entire real estate industry will be blockchain-based within the next decade.
See More
Single Women Outpace Men in Homebuying Trends
- Income Disparity Reversal: According to the National Association of Realtors, first-time single women homebuyers have a median income of $73,000, surpassing single men's $66,400, marking a potential shift in long-term homebuying trends favoring women.
- Rising Homebuyer Proportion: Single women account for 25% of first-time homebuyers compared to 10% for single men, a significant increase from 11% and 9% in 1985, indicating a growing recognition of homeownership as a wealth-building tool among women.
- Mismatch of Home Prices and Income: From 2000 to 2024, median household income rose by approximately 155%, while home prices surged by about 207%, creating substantial challenges for single buyers, particularly women relying on a single income to qualify for mortgages.
- Financial Sacrifices for Goals: Among single women buyers, 41% reported making financial sacrifices to save for a down payment, compared to 31% of men, highlighting women's commitment to achieving homeownership and financial independence despite economic hurdles.
See More
Impact of Iran War on US Housing Market
- Rising Mortgage Rates: The average rate for a 30-year fixed mortgage has surged from 5.99% to 6.5% due to the war with Iran, severely undermining the anticipated improvement in housing affordability and leading to a 5% drop in mortgage applications.
- Sales Forecast Downgrade: Zillow initially projected a 4.3% increase in existing home sales for 2026, but rising energy prices and inflation concerns have introduced new uncertainties, potentially reducing the sales growth to just 1.21%.
- New Construction Market Struggles: KB Home has lowered its full-year sales forecast following disappointing quarterly earnings, citing that net orders in Q1 fell below necessary levels, reflecting heightened consumer challenges exacerbated by the Middle East conflict.
- Supply-Demand Imbalance: The cancellation rate of home contracts has reached its highest since 2017, with approximately 13.7% of contracts canceled in February, resulting in over 600,000 more sellers than buyers in the market, creating a precarious and unstable housing environment.
See More
Record High Home Sale Cancellations Amid Buyer Power
- Cancellation Phenomenon: According to Redfin's analysis, the home sale cancellation rate in the U.S. reached 13.7% in February 2023, up from 12.8% a year earlier, indicating a significant shift in buyer power that destabilizes overall real estate transactions.
- Market Differentiation: In Tampa, 18.1% of purchase agreements were canceled, making it the highest among 47 major U.S. metros, while San Antonio followed closely at 17.9%, highlighting the abundance of options and negotiating power for buyers in these regions.
- Economic Uncertainty Impact: Concerns over job security and inflation due to economic and geopolitical uncertainties have led to mortgage rate volatility, causing buyers to hesitate and cancel transactions, further complicating the housing market dynamics.
- Rising Cancellations in Southern California: Los Angeles saw its cancellation rate rise from 12.1% last year to 15%, reflecting the pressures of a buyer's market in the region, as buyers are more likely to abandon deals under unfavorable conditions.
See More
REDFIN REVEALS 14% OF HOME-SALE CONTRACTS COLLAPSED LAST MONTH—A FEBRUARY RECORD
Home Sale Agreements Decline: 14% of home sale agreements fell through last month, indicating a significant drop in the housing market.
Record Low for February: This decline marks a record low for home sale agreements in February, highlighting ongoing challenges in the real estate sector.
See More
U.S. Housing Market Shows Growing Disparity Between Buyers and Sellers
- Buyer's Market Phenomenon: According to Redfin's report, in February 2026, the U.S. housing market had 46.3% more sellers than buyers, equating to 629,808 more sellers, marking the largest gap since 2013 and indicating a significant negotiating advantage for buyers.
- Decline in Buyers: The number of homebuyers fell by 2.4% month-over-month in February to approximately 1.36 million, while the number of sellers saw a smaller decline of 0.4% to about 1.99 million, reflecting the impact of high housing prices and economic uncertainty on buyer behavior.
- Strong Southern Markets: Miami emerged as the strongest buyer's market in February, with 163% more sellers than buyers, followed closely by Austin, TX, and Nashville, TN, highlighting the robust appeal of Southern markets.
- Northern Seller's Markets: Newark, NJ, was the strongest seller's market with 31.1% fewer sellers than buyers, while the average home prices in these markets rose by 2.2% year-over-year, indicating a negotiating advantage for sellers in these regions.
See More
