Costco and Three Additional Discount Retail Stocks to Keep an Eye on This Holiday Season
Overview of the Retail – Discount Stores Industry: This industry focuses on providing value-for-money products to price-conscious consumers, operating on a low-cost model that includes bulk purchasing and streamlined supply chains. It has shown resilience during economic downturns as consumers prioritize affordability.
Key Trends Impacting the Industry: Consumer spending is on the rise, driven by lower borrowing costs and the upcoming holiday season, while shoppers are increasingly seeking bargains, leading to a shift towards discount retailers. Additionally, omnichannel capabilities are enhancing customer reach, and margin discipline is crucial for maintaining profitability amid intense competition.
Zacks Industry Rank and Performance: The Retail – Discount Stores industry ranks #26 in the Zacks Industry Rank, indicating positive near-term prospects with a growing earnings outlook. However, it has underperformed compared to the broader Retail – Wholesale sector and the S&P 500 over the past year.
Highlighted Retail Discount Store Stocks: Key companies such as TJX Companies, Dollar General, Dollar Tree, and Costco are noted for their strong market positions and growth potential, with each showing positive sales and earnings projections for the current financial year.
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- Coca-Cola's Strong Performance: Coca-Cola (KO) recently hit a 52-week high of $84.04, up 28% from $65 six months ago, reflecting the company's ability to grow amid economic fluctuations, with Q1 net revenue rising 12% to $12.5 billion and operating income up 19%, while raising full-year guidance, showcasing strong pricing power and stable dividend growth potential.
- TJX Companies Thrives: TJX Companies (TJX) reached a new high of $166.35 following its June 9 dividend declaration, reporting a 9% year-over-year increase in net sales to $14.3 billion and 6% comparable sales growth, demonstrating its unique purchasing advantage under supply chain pressures, with potential to open over 1,800 new stores in existing markets, further solidifying its market position.
- Marriott's Ongoing Expansion: Marriott International (MAR) is near its 52-week high of $403.45, having declared a quarterly dividend of $0.73 in May, a 9% increase year-over-year, and operates primarily through management and franchising, mitigating real estate risks, with over 700 new properties added in 2025 and a development pipeline of 610,000 rooms, indicating strong market demand and growth potential.
- Dividend Growth Attracts Investors: All three companies are near their 52-week highs and have just declared dividends; while their dividend yields vary, their stable growth and strong market positions instill confidence in investors regarding future performance, reflecting the market's preference for high-quality dividend stocks.
- Coca-Cola's Strong Performance: In Q1 2026, Coca-Cola reported a 12% increase in net revenue to $12.5 billion and a 19% rise in operating income, while raising its full-year guidance, showcasing its robust pricing power and potential for sustained dividend growth in global markets.
- TJX Benefits from Tariffs: TJX declared a quarterly dividend of $0.48 on June 9, a 13% increase year-over-year, and achieved 6% comparable sales growth with net sales of $14.3 billion in Q1, highlighting its inventory management advantages and market expansion potential amid tariff pressures.
- Marriott's Rapid Expansion: Marriott announced a quarterly cash dividend of $0.73 in May 2026, a 9% increase from the previous year, and added over 700 properties in 2025, demonstrating the success of its asset-light model and its ability to sustain growth in the global market.
- Investor Sentiment Rebounds: All three companies are trading near 52-week highs, reflecting market recognition of their long-term growth potential, particularly in the context of economic recovery and rising consumer demand, which enhances investor confidence in these dividend stocks.
- U.S.-Iran Negotiations: The back-and-forth on U.S.-Iran negotiations has created volatility, with President Trump initially threatening action against Iran before suggesting a deal is imminent, impacting oil prices and market sentiment, necessitating cautious investor strategies amid uncertainty.
- Fed Meeting Preview: New Chair Kevin Warsh is expected to keep interest rates unchanged at Wednesday's meeting, with markets keenly awaiting his economic projections, particularly regarding inflation and job growth, which could influence future monetary policy decisions.
- Economic Data Focus: The May retail sales report, due Wednesday, is anticipated to show a 0.5% month-over-month increase, which will reflect consumer spending willingness and directly impact retail giants like TJX, Amazon, and Costco.
- Housing Market Insights: This week will see the release of May housing starts and pending home sales data; while high mortgage rates may dampen market activity, any signs of increased supply could alleviate price pressures, affecting investment outlooks for companies like Home Depot.
- TJX Strong Performance: TJX reported a 9% year-over-year increase in net sales to $14.3 billion for Q1 FY2027, with comparable sales up 6%, showcasing its resilience in a diverse customer base, and raised its full-year EPS outlook to $5.08-$5.15, indicating optimism for future growth.
- Coca-Cola's Steady Growth: Coca-Cola's organic revenue grew 10% year-over-year in Q1, with unit case volume up 3%, while operating margin expanded from 32.9% to 35%, reflecting strong demand and profitability, alongside a 64th consecutive dividend increase, demonstrating stable cash flow and shareholder return strategy.
- Monster Beverage Sales Surge: Monster Beverage's Q1 net sales jumped 26.9% year-over-year to over $2 billion for the first time, with international sales soaring 44.9% to 45% of total sales, indicating robust global performance despite a slight decline in gross margin, showcasing strong profitability.
- Market Diversification Effect: Despite pressure on tech stocks, companies like TJX and Coca-Cola reached new highs, indicating that investors are seeking stability in diversified portfolios, reflecting the ongoing rotation of market leadership, suggesting that investors should focus on these resilient consumer goods companies to balance risk.
- Divergent Market Performance: Despite a 1.6% drop in the S&P 500, 22 stocks reached new 52-week highs, including TJX, Coca-Cola, and Monster Beverage, indicating strong investor confidence in these companies amidst overall market volatility.
- TJX's Strong Results: TJX reported a 9% year-over-year increase in net sales to $14.3 billion for Q1 FY2027, with earnings per share jumping 29% to $1.19, prompting management to raise its full-year earnings outlook, showcasing its robust competitiveness in the retail sector.
- Coca-Cola's Steady Growth: Coca-Cola's organic revenue grew 10% year-over-year in Q1, with unit case volume up 3% and operating margin expanding to 35%, reflecting stable demand and profitability in the beverage market, further solidifying its market position.
- Monster Beverage's Sales Surge: Monster Beverage's net sales soared 26.9% year-over-year to $2.35 billion in Q1, with international sales up 44.9%, demonstrating strong global performance despite a slight decline in gross margin, yet overall profitability remains robust.
- Outstanding Stock Performance: TJX's stock has surged 35.8% over the past year, significantly outperforming the retail discount industry at 15.1% and the S&P 500 at 25.1%, indicating strong market performance and investor confidence.
- Robust Sales Growth: In Q1 of fiscal 2027, TJX reported a 6% increase in comparable sales, driven by higher customer transactions and larger basket sizes, demonstrating the effectiveness of its value-focused business model across all divisions.
- Global Expansion Strategy: With 5,262 stores worldwide and 48 new locations added in Q1, management remains optimistic about expansion opportunities in Europe and Australia, highlighting the company's substantial growth potential.
- Upward Earnings Forecast: The Zacks Consensus Estimate for earnings per share has been revised upward to $5.17 and $5.67 for fiscal years 2027 and 2028, respectively, reflecting market confidence in TJX's future profitability.









