Vita Coco Launches New Flavor: Frosted Lemonade
Vita Coco announces its newest Vita Coco Treats flavor: Frosted Lemonade. "Our Treats line is designed for the person who wants to indulge without compromise," said Jane Prior, Chief Marketing Officer of The Vita Coco Company. "We know our consumers are looking for small moments of escape in their busy lives, and Frosted Lemonade delivers just that. It takes a flavor everyone knows and reimagines it in a way that only Vita Coco can -- with a taste experience that feels like a getaway in a bottle that's accessible anytime, anywhere."
