Vita Coco Executive Sells 50,000 Shares Indirectly for $3.4 Million
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy COCO?
Source: Fool
- Transaction Overview: Vita Coco's Executive Chairman Michael Kirban indirectly sold 50,000 shares of common stock for approximately $3.4 million, indicating a reduction in his holdings amidst strong share price momentum.
- Ownership Changes: This sale reduced Kirban's personal holdings by 2.28%, leaving him with 2,138,529 common shares (both direct and indirect), while he still holds about 1,250,923 unexercised stock options, suggesting ongoing investment interest in the company.
- Historical Trading Comparison: The 50,000-share sale exceeds Kirban's historical average sell size of 33,100 shares, reflecting a significant reduction in available shares over the past 12 months, with current holdings now below 6% of their previous level.
- Trading Plan Context: The transaction was executed under a Rule 10b5-1 trading plan, scheduled in advance without any material non-public information, indicating that this action is not a signal of market confidence but rather a pre-planned move, prompting investors to watch for any new trading plans in the future.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy COCO?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on COCO
Wall Street analysts forecast COCO stock price to fall
10 Analyst Rating
8 Buy
2 Hold
0 Sell
Strong Buy
Current: 65.990
Low
49.00
Averages
57.50
High
63.00
Current: 65.990
Low
49.00
Averages
57.50
High
63.00
About COCO
The Vita Coco Company, Inc. operates in the functional beverages industry. The Company specializes in the coconut and other plant waters category and is a supplier of private label coconut water. The Company's branded portfolio is led by its Vita Coco brand, which specializes in coconut water category in the United States with electrolytes, nutrients and vitamins, and also includes coconut oil, juice, and milk offerings. The Company's PWR LIFT brand is a protein-infused fitness drink. The Company's segments include Americas and International. The Company's Americas segment is comprised of its operations in the Americas region, primarily in the United States and Canada. The Company's International segment is comprised of its operations primarily in Europe, the Middle East, and the Asia Pacific regions, which includes its sourcing entity. The Company's products are distributed primarily through club, food, drug, mass, convenience, e-commerce, and food service channels.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Transaction Overview: Vita Coco's Executive Chairman Michael Kirban indirectly sold 50,000 shares of common stock for approximately $3.4 million, indicating a reduction in his holdings amidst strong share price momentum.
- Ownership Changes: This sale reduced Kirban's personal holdings by 2.28%, leaving him with 2,138,529 common shares (both direct and indirect), while he still holds about 1,250,923 unexercised stock options, suggesting ongoing investment interest in the company.
- Historical Trading Comparison: The 50,000-share sale exceeds Kirban's historical average sell size of 33,100 shares, reflecting a significant reduction in available shares over the past 12 months, with current holdings now below 6% of their previous level.
- Trading Plan Context: The transaction was executed under a Rule 10b5-1 trading plan, scheduled in advance without any material non-public information, indicating that this action is not a signal of market confidence but rather a pre-planned move, prompting investors to watch for any new trading plans in the future.
See More
- Sale Overview: Michael Kirban indirectly sold 50,000 shares of common stock through the Michael Kirban Revocable Trust for approximately $3.40 million, representing 2.28% of his total holdings.
- Updated Holdings: Post-transaction, Kirban's direct holdings stand at 143,799 shares, while he retains 1,994,730 shares indirectly through trust entities, indicating a significant remaining stake.
- Options Holdings: Kirban also holds 1,250,923 Non-Qualified Stock Options, which can be converted into common stock, further supporting his continued equity exposure beyond the shares sold.
- Trading Plan Context: The sale was executed under a Rule 10b5-1 trading plan, indicating it was pre-scheduled without material non-public information, mitigating potential misinterpretations of his intent in the market.
See More
- Securities Fraud Investigation: Pomerantz LLP is investigating whether Vita Coco and its executives have engaged in securities fraud or other unlawful business practices, which could lead to significant losses for investors.
- Contract Risk: A report from NINGI Research alleges that Vita Coco may lose a key contract with Costco, representing approximately 25% of its net sales, which would severely impact the company's revenue stream.
- Internal Operational Issues: The report also highlights that Vita Coco is facing internal challenges such as supply chain mismanagement, related-party transactions, and poor performance outside its core coconut water business, potentially hindering the company's long-term growth.
- Stock Price Reaction: Following the release of these negative reports, Vita Coco's stock price fell by $3.90, or 11%, closing at $31.55 per share on March 26, 2025, reflecting market concerns about the company's future prospects.
See More
- Significant Earnings Growth: Vita Coco reported a net income of $30.47 million in Q1, a 61% increase from $18.88 million a year earlier, highlighting the company's strong performance in the health beverage market and reinforcing its market position.
- Substantial Sales Increase: The company's net sales surged by 37% to $179.76 million, up from $130.9 million year-on-year, reflecting robust consumer demand and effective promotional strategies that have driven growth.
- Upgraded Full-Year Sales Guidance: Vita Coco raised its full-year net sales guidance to a range of $720 million to $735 million, up from the previous forecast of $680 million to $700 million, indicating strong confidence in future growth and market potential.
- Adjusted EBITDA Expectations Raised: The adjusted EBITDA guidance was also increased to a range of $132 million to $138 million, compared to last year's $122 million to $128 million, demonstrating ongoing improvements in cost control and profitability.
See More
- Earnings Beat: Vita Coco reported a 37.4% revenue growth to $179.8 million in Q1, significantly exceeding analyst expectations, which underscores the strong demand in the coconut water market and solidifies its market leadership.
- Profitability Boost: Earnings per share surged 61.3% to $0.50, with gross margins increasing from 37% last year to 40%, reflecting successful cost control and market execution, thereby enhancing investor confidence.
- Raised Full-Year Guidance: Management raised its 2023 sales forecast to between $720 million and $735 million, up from the previous range of $680 million to $700 million, indicating optimism about future growth that may attract more investor interest.
- Tariff Relief Benefits: The Supreme Court's decision to strike down tariffs imposed by the Trump administration has provided Vita Coco with tariff relief, further enhancing profitability and likely driving continued growth in the daily consumer market.
See More











