Vita Coco Under Investigation Amid Allegations of Fraud, Stock Plummets
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 01 2026
0mins
Should l Buy COCO?
Source: PRnewswire
- Securities Fraud Investigation: Pomerantz LLP is investigating whether Vita Coco and its executives have engaged in securities fraud or other unlawful business practices, which could lead to significant losses for investors.
- Contract Risk: A report from NINGI Research alleges that Vita Coco may lose a key contract with Costco, representing approximately 25% of its net sales, which would severely impact the company's revenue stream.
- Internal Operational Issues: The report also highlights that Vita Coco is facing internal challenges such as supply chain mismanagement, related-party transactions, and poor performance outside its core coconut water business, potentially hindering the company's long-term growth.
- Stock Price Reaction: Following the release of these negative reports, Vita Coco's stock price fell by $3.90, or 11%, closing at $31.55 per share on March 26, 2025, reflecting market concerns about the company's future prospects.
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Analyst Views on COCO
Wall Street analysts forecast COCO stock price to fall
10 Analyst Rating
8 Buy
2 Hold
0 Sell
Strong Buy
Current: 68.205
Low
49.00
Averages
57.50
High
63.00
Current: 68.205
Low
49.00
Averages
57.50
High
63.00
About COCO
The Vita Coco Company, Inc. operates in the functional beverages industry. The Company specializes in the coconut and other plant waters category and is a supplier of private label coconut water. The Company's branded portfolio is led by its Vita Coco brand, which specializes in coconut water category in the United States with electrolytes, nutrients and vitamins, and also includes coconut oil, juice, and milk offerings. The Company's PWR LIFT brand is a protein-infused fitness drink. The Company's segments include Americas and International. The Company's Americas segment is comprised of its operations in the Americas region, primarily in the United States and Canada. The Company's International segment is comprised of its operations primarily in Europe, the Middle East, and the Asia Pacific regions, which includes its sourcing entity. The Company's products are distributed primarily through club, food, drug, mass, convenience, e-commerce, and food service channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Vita Coco Under Investigation for Securities Fraud
- Securities Fraud Investigation: Pomerantz LLP is investigating whether Vita Coco and its executives have engaged in securities fraud or other unlawful business practices, which could lead to significant losses for investors.
- Key Contract Risk: A report from NINGI Research alleges that Vita Coco is at risk of losing a key contract with Costco, which represents approximately 25% of its net sales, potentially leading to severe financial repercussions for the company.
- Internal Operational Issues: The report also highlights internal operational challenges for Vita Coco, including supply chain mismanagement, related-party transactions, and poor performance outside its core coconut water business, which may hinder its long-term growth potential.
- Stock Price Volatility: Following the negative news on March 26, 2025, Vita Coco's stock price fell by $3.90, or 11%, closing at $31.55, indicating market concerns regarding the company's future prospects.
See More
INTENNSE Partners with Vita Coco for 2026 Season
- Partnership Announcement: INTENNSE has partnered with Vita Coco, making it the official electrolyte beverage partner for the 2026 season, providing on-site hydration support to enhance the event experience for players and fans alike.
- Electrolyte Superiority: Vita Coco boasts 1149mg of electrolytes per 500ml, significantly surpassing the leading sports drink's 292mg per 500ml, ensuring players maintain peak performance during intense matches and strengthening the brand's competitive edge in the sports beverage market.
- Enhanced Event Experience: The partnership will include on-site activations, product sampling, and a dedicated Vita Coco Night, offering richer interactive experiences for players and fans, thereby increasing INTENNSE's brand value and market appeal.
- Season Schedule: The 2026 season kicks off on June 5 with 10 teams, and fans are encouraged to purchase tickets early to experience the innovative format of INTENNSE live, which is expected to draw greater audience attention and participation.
See More
Vita Coco Executive Sells 50,000 Shares Indirectly for $3.4 Million
- Transaction Overview: Vita Coco's Executive Chairman Michael Kirban indirectly sold 50,000 shares of common stock for approximately $3.4 million, indicating a reduction in his holdings amidst strong share price momentum.
- Ownership Changes: This sale reduced Kirban's personal holdings by 2.28%, leaving him with 2,138,529 common shares (both direct and indirect), while he still holds about 1,250,923 unexercised stock options, suggesting ongoing investment interest in the company.
- Historical Trading Comparison: The 50,000-share sale exceeds Kirban's historical average sell size of 33,100 shares, reflecting a significant reduction in available shares over the past 12 months, with current holdings now below 6% of their previous level.
- Trading Plan Context: The transaction was executed under a Rule 10b5-1 trading plan, scheduled in advance without any material non-public information, indicating that this action is not a signal of market confidence but rather a pre-planned move, prompting investors to watch for any new trading plans in the future.
See More
Vita Coco Executive Sells Shares Indirectly
- Sale Overview: Michael Kirban indirectly sold 50,000 shares of common stock through the Michael Kirban Revocable Trust for approximately $3.40 million, representing 2.28% of his total holdings.
- Updated Holdings: Post-transaction, Kirban's direct holdings stand at 143,799 shares, while he retains 1,994,730 shares indirectly through trust entities, indicating a significant remaining stake.
- Options Holdings: Kirban also holds 1,250,923 Non-Qualified Stock Options, which can be converted into common stock, further supporting his continued equity exposure beyond the shares sold.
- Trading Plan Context: The sale was executed under a Rule 10b5-1 trading plan, indicating it was pre-scheduled without material non-public information, mitigating potential misinterpretations of his intent in the market.
See More
Vita Coco Under Investigation Amid Allegations of Fraud, Stock Plummets
- Securities Fraud Investigation: Pomerantz LLP is investigating whether Vita Coco and its executives have engaged in securities fraud or other unlawful business practices, which could lead to significant losses for investors.
- Contract Risk: A report from NINGI Research alleges that Vita Coco may lose a key contract with Costco, representing approximately 25% of its net sales, which would severely impact the company's revenue stream.
- Internal Operational Issues: The report also highlights that Vita Coco is facing internal challenges such as supply chain mismanagement, related-party transactions, and poor performance outside its core coconut water business, potentially hindering the company's long-term growth.
- Stock Price Reaction: Following the release of these negative reports, Vita Coco's stock price fell by $3.90, or 11%, closing at $31.55 per share on March 26, 2025, reflecting market concerns about the company's future prospects.
See More
VITA COCO COMPANY INC: PIPER SANDLER INCREASES TARGET PRICE FROM $59 TO $70
- Company Update: Piper Sandler has raised the price target for VITACOCONOMY Inc. shares.
- New Price Target: The new target price is set at $70, an increase from the previous target of $59.
See More
Vita Coco Under Investigation for Securities Fraud
- Securities Fraud Investigation: Pomerantz LLP is investigating whether Vita Coco and its executives have engaged in securities fraud or other unlawful business practices, which could lead to significant losses for investors.
- Key Contract Risk: A report from NINGI Research alleges that Vita Coco is at risk of losing a key contract with Costco, which represents approximately 25% of its net sales, potentially leading to severe financial repercussions for the company.
- Internal Operational Issues: The report also highlights internal operational challenges for Vita Coco, including supply chain mismanagement, related-party transactions, and poor performance outside its core coconut water business, which may hinder its long-term growth potential.
- Stock Price Volatility: Following the negative news on March 26, 2025, Vita Coco's stock price fell by $3.90, or 11%, closing at $31.55, indicating market concerns regarding the company's future prospects.
See More
INTENNSE Partners with Vita Coco for 2026 Season
- Partnership Announcement: INTENNSE has partnered with Vita Coco, making it the official electrolyte beverage partner for the 2026 season, providing on-site hydration support to enhance the event experience for players and fans alike.
- Electrolyte Superiority: Vita Coco boasts 1149mg of electrolytes per 500ml, significantly surpassing the leading sports drink's 292mg per 500ml, ensuring players maintain peak performance during intense matches and strengthening the brand's competitive edge in the sports beverage market.
- Enhanced Event Experience: The partnership will include on-site activations, product sampling, and a dedicated Vita Coco Night, offering richer interactive experiences for players and fans, thereby increasing INTENNSE's brand value and market appeal.
- Season Schedule: The 2026 season kicks off on June 5 with 10 teams, and fans are encouraged to purchase tickets early to experience the innovative format of INTENNSE live, which is expected to draw greater audience attention and participation.
See More
Vita Coco Executive Sells 50,000 Shares Indirectly for $3.4 Million
- Transaction Overview: Vita Coco's Executive Chairman Michael Kirban indirectly sold 50,000 shares of common stock for approximately $3.4 million, indicating a reduction in his holdings amidst strong share price momentum.
- Ownership Changes: This sale reduced Kirban's personal holdings by 2.28%, leaving him with 2,138,529 common shares (both direct and indirect), while he still holds about 1,250,923 unexercised stock options, suggesting ongoing investment interest in the company.
- Historical Trading Comparison: The 50,000-share sale exceeds Kirban's historical average sell size of 33,100 shares, reflecting a significant reduction in available shares over the past 12 months, with current holdings now below 6% of their previous level.
- Trading Plan Context: The transaction was executed under a Rule 10b5-1 trading plan, scheduled in advance without any material non-public information, indicating that this action is not a signal of market confidence but rather a pre-planned move, prompting investors to watch for any new trading plans in the future.
See More
Vita Coco Executive Sells Shares Indirectly
- Sale Overview: Michael Kirban indirectly sold 50,000 shares of common stock through the Michael Kirban Revocable Trust for approximately $3.40 million, representing 2.28% of his total holdings.
- Updated Holdings: Post-transaction, Kirban's direct holdings stand at 143,799 shares, while he retains 1,994,730 shares indirectly through trust entities, indicating a significant remaining stake.
- Options Holdings: Kirban also holds 1,250,923 Non-Qualified Stock Options, which can be converted into common stock, further supporting his continued equity exposure beyond the shares sold.
- Trading Plan Context: The sale was executed under a Rule 10b5-1 trading plan, indicating it was pre-scheduled without material non-public information, mitigating potential misinterpretations of his intent in the market.
See More
Vita Coco Under Investigation Amid Allegations of Fraud, Stock Plummets
- Securities Fraud Investigation: Pomerantz LLP is investigating whether Vita Coco and its executives have engaged in securities fraud or other unlawful business practices, which could lead to significant losses for investors.
- Contract Risk: A report from NINGI Research alleges that Vita Coco may lose a key contract with Costco, representing approximately 25% of its net sales, which would severely impact the company's revenue stream.
- Internal Operational Issues: The report also highlights that Vita Coco is facing internal challenges such as supply chain mismanagement, related-party transactions, and poor performance outside its core coconut water business, potentially hindering the company's long-term growth.
- Stock Price Reaction: Following the release of these negative reports, Vita Coco's stock price fell by $3.90, or 11%, closing at $31.55 per share on March 26, 2025, reflecting market concerns about the company's future prospects.
See More
VITA COCO COMPANY INC: PIPER SANDLER INCREASES TARGET PRICE FROM $59 TO $70
- Company Update: Piper Sandler has raised the price target for VITACOCONOMY Inc. shares.
- New Price Target: The new target price is set at $70, an increase from the previous target of $59.
See More
