BYRN News & Events

Byrna Technologies has issued the following letter from Conn Davis, Chief Executive Officer. "Byrna has proven there is strong demand for a practical, less-lethal personal safety solution, and I believe the Company has only scratched the surface of the market it can serve... Early product adoption and growing physical availability give Byrna a strong starting point, but the opportunity ahead is much larger than the business Byrna is today. To capture more of that opportunity, Byrna must move from early category creation toward a more disciplined, repeatable execution against the larger addressable market. Better execution will enable us to capture the meaningful growth ahead with a strong flow through to our bottom line. That is how we will continue to blaze the trail for Byrna... My early work has reinforced the operating priorities that matter most. We are focused now on showing visible progress across the business. Priority 1: Customer Conversion and Retail Productivity... Priority 2: Brand Repositioning and Marketing Transformation... Priority 3: Operating Cadence and Cash Discipline... In the near term, our most visible progress should come from improving retail presentation, eCommerce improvements and early brand and messaging changes. Throughout the year, we will be paying close attention to how these initiatives translate into stronger conversion, improved reorder cadence, better inventory turns and more consistent cash generation."

Byrna Technologies (BYRN) announced a new media partnership with Fox Sports (FOX), facilitated through iHeartMedia (IHRT), to introduce its less-lethal personal security solutions to a national sports audience. The campaign is expected to launch in the coming weeks and will include advertising across more than 200 radio stations nationwide, as well as digital and podcast integrations. The company stated the partnership is part of a broader marketing evolution to broaden brand awareness and reach audiences who may not have previously considered personal security products. "By partnering with Fox Sports through iHeartMedia, we are expanding Byrna's reach across a broad national sports-focused audience," said Conn Davis, CEO of Byrna. "This campaign represents an important step in scaling brand awareness, improving customer education, and positioning Byrna as a more accessible personal safety solution, while enabling us to engage consumers in a targeted and measurable way."

Byrna Technologies announced the promotion of Matthew Campagni to chief strategy officer. In this role, Campagni will lead the company's strategic planning initiatives and support cross-functional execution. Since joining Byrna in 2024 as VP of corporate development, he has worked closely with the leadership team on key initiatives across the business.