BYRN News & Events

Byrna Technologies (BYRN) announced a new media partnership with Fox Sports (FOX), facilitated through iHeartMedia (IHRT), to introduce its less-lethal personal security solutions to a national sports audience. The campaign is expected to launch in the coming weeks and will include advertising across more than 200 radio stations nationwide, as well as digital and podcast integrations. The company stated the partnership is part of a broader marketing evolution to broaden brand awareness and reach audiences who may not have previously considered personal security products. "By partnering with Fox Sports through iHeartMedia, we are expanding Byrna's reach across a broad national sports-focused audience," said Conn Davis, CEO of Byrna. "This campaign represents an important step in scaling brand awareness, improving customer education, and positioning Byrna as a more accessible personal safety solution, while enabling us to engage consumers in a targeted and measurable way."

Byrna Technologies announced the promotion of Matthew Campagni to chief strategy officer. In this role, Campagni will lead the company's strategic planning initiatives and support cross-functional execution. Since joining Byrna in 2024 as VP of corporate development, he has worked closely with the leadership team on key initiatives across the business.