Byrna Technologies CEO Emphasizes Market Opportunities and Execution Priorities

Byrna Technologies has issued the following letter from Conn Davis, Chief Executive Officer. "Byrna has proven there is strong demand for a practical, less-lethal personal safety solution, and I believe the Company has only scratched the surface of the market it can serve... Early product adoption and growing physical availability give Byrna a strong starting point, but the opportunity ahead is much larger than the business Byrna is today. To capture more of that opportunity, Byrna must move from early category creation toward a more disciplined, repeatable execution against the larger addressable market. Better execution will enable us to capture the meaningful growth ahead with a strong flow through to our bottom line. That is how we will continue to blaze the trail for Byrna... My early work has reinforced the operating priorities that matter most. We are focused now on showing visible progress across the business. Priority 1: Customer Conversion and Retail Productivity... Priority 2: Brand Repositioning and Marketing Transformation... Priority 3: Operating Cadence and Cash Discipline... In the near term, our most visible progress should come from improving retail presentation, eCommerce improvements and early brand and messaging changes. Throughout the year, we will be paying close attention to how these initiatives translate into stronger conversion, improved reorder cadence, better inventory turns and more consistent cash generation."