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BYRN Should I Buy

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Intellectia

Should You Buy Byrna Technologies Inc (BYRN) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
6.490
1 Day change
-2.55%
52 Week Range
34.300
Analysis Updated At
2026/04/17
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Byrna Technologies Inc (BYRN) is not a strong buy at the moment for a beginner investor with a long-term strategy. The stock is facing significant challenges, including declining profitability, weak financial performance, and negative sentiment from analysts and news. While there is potential for recovery in the long term, the current risks outweigh the benefits for an investor unwilling to wait for optimal entry points.

Technical Analysis

The technical indicators are bearish. The MACD histogram is negative and contracting, the RSI is neutral at 33.712, and the moving averages indicate a bearish trend (SMA_200 > SMA_20 > SMA_5). The stock is trading near its support level of 5.97, with resistance levels at 7.666 and 9.362.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low put-call ratios suggest a bullish sentiment in the options market, but the overall trading volume is low, limiting its significance.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
1

Positive Catalysts

  • The company has a debt-free balance sheet and strong free cash flow, which could support long-term recovery. Analysts believe the shift to partnering with retailers may drive meaningful sales and margin expansion in the future.

Neutral/Negative Catalysts

  • Significant decline in online sales, poor Q1 profitability, and gross margin pressure. Analysts have downgraded the stock and lowered price targets significantly. Additionally, the company is under investigation for potential violations of federal securities laws, which could further impact investor confidence.

Financial Performance

In Q1 2026, revenue increased by 10.92% YoY to $29,049,000. However, net income dropped by 51.81% YoY to $801,000, and EPS fell by 57.14% YoY to $0.03. Gross margin also declined slightly to 59.9%. The financial performance indicates growth in revenue but significant profitability challenges.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have a mixed to negative view. Craig-Hallum downgraded the stock to Hold with a $7.50 price target, citing challenges with new leadership and marketing strategies. Roth Capital and B. Riley lowered price targets but maintained Buy ratings, expressing cautious optimism for a recovery in the long term. However, the consensus suggests the stock will remain under pressure until results improve.

Wall Street analysts forecast BYRN stock price to rise
3 Analyst Rating
Wall Street analysts forecast BYRN stock price to rise
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 6.660
sliders
Low
40
Averages
43
High
46
Current: 6.660
sliders
Low
40
Averages
43
High
46
Craig-Hallum
Buy
to
Hold
downgrade
$7.50
AI Analysis
2026-04-10
Reason
Craig-Hallum
Price Target
$7.50
AI Analysis
2026-04-10
downgrade
Buy
to
Hold
Reason
As previously reported, Craig-Hallum downgraded Byrna Technologies to Hold from Buy with a $7.50 price target. The story has seen several dramatic changes in the past two months with a sudden change in CEO and conversion rates for their online channel get cut in half, the firm notes. New leadership plans to broaden the customer base and revamp marketing, which Craig-Hallum believes will take time and investment that will hamper profitability for an extended period. The firm views Street estimates as too high and believes the stock will stay in the penalty box until results prove a premium multiple is warranted.
Roth Capital
Matt Koranda
Buy
to
Buy
downgrade
$26
2026-04-10
Reason
Roth Capital
Matt Koranda
Price Target
$26
2026-04-10
downgrade
Buy
to
Buy
Reason
Roth Capital analyst Matt Koranda lowered the firm's price target on Byrna Technologies to $12.50 from $26 and keeps a Buy rating on the shares. The company's Q1 sales were in line with its pre-announcement but profits came in light and margin was seemingly pressured by an unfavorable sales mix, the analyst tells investors in a research note. Byrna management is also telegraphing softness in the next few quarters as its new CEO works to adjust the company's marketing and messaging to cater to a broader consumer cohort that is interested in personal protection, the firm added.
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