Byrna Partners with Fox Sports to Promote Personal Security Solutions
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 28 2026
0mins
Byrna Technologies (BYRN) announced a new media partnership with Fox Sports (FOX), facilitated through iHeartMedia (IHRT), to introduce its less-lethal personal security solutions to a national sports audience. The campaign is expected to launch in the coming weeks and will include advertising across more than 200 radio stations nationwide, as well as digital and podcast integrations. The company stated the partnership is part of a broader marketing evolution to broaden brand awareness and reach audiences who may not have previously considered personal security products. "By partnering with Fox Sports through iHeartMedia, we are expanding Byrna's reach across a broad national sports-focused audience," said Conn Davis, CEO of Byrna. "This campaign represents an important step in scaling brand awareness, improving customer education, and positioning Byrna as a more accessible personal safety solution, while enabling us to engage consumers in a targeted and measurable way."
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Analyst Views on BYRN
Wall Street analysts forecast BYRN stock price to rise
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 5.820
Low
40.00
Averages
43.00
High
46.00
Current: 5.820
Low
40.00
Averages
43.00
High
46.00
About BYRN
Byrna Technologies Inc. is a less lethal self-defense technology company specializing in solutions for security situations that do not require the use of lethal force. The Company operates through two segments: Direct to Consumer (DTC) and Wholesale (dealer/distributors). The DTC segment includes sales through e-commerce platforms, Amazon storefronts, and company-operated retail stores. The wholesale segment includes sales to domestic and international dealers, distributors, retailers, and law enforcement and other institutional customers, as well as royalty through the Company’s licensing agreements. Its product portfolio includes handheld personal security devices and shoulder-fired launchers designed for use by consumers and professional security customers without the need for a background check or firearms license in most United States jurisdictions; a line of projectiles that are fired by Byrna devices, including chemical irritant, kinetic and inert rounds and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Investment Insights on Byrna Technologies
- Market Trend Analysis: In the latest Motley Fool Scoreboard episode, analysts discussed market trends and potential investment opportunities for Byrna Technologies, although the company did not make the recommended top ten stocks list, indicating relatively lackluster market performance.
- Return Comparison: The Motley Fool Stock Advisor boasts an average return of 941%, significantly outperforming the S&P 500's 206%, suggesting that investors should be cautious when selecting stocks, particularly those like Byrna Technologies that are not recommended.
- Historical Performance Reference: The episode highlighted Netflix and Nvidia's investment returns of 443,191% and 1,258,838% respectively after being recommended, underscoring the importance of choosing the right stocks, especially in the rapidly evolving tech sector.
- Investor Community Value: Motley Fool encourages investors to join its community for the latest investment advice and stock recommendations; while Byrna Technologies did not make the cut, investors can still gain valuable insights through the community to make informed decisions.
See More
Byrna Technologies Market Trends Analysis
- Market Trend Insights: In the latest Motley Fool Scoreboard episode, analysts delve into Byrna Technologies' market dynamics, offering unique insights into future investment opportunities that can help investors identify potential growth points.
- Investment Opportunity Assessment: The episode highlights Byrna Technologies' unique positioning in the industry, with analysts suggesting that the company's performance may positively influence future trends, thereby attracting more investor attention.
- Stock Price Reference: The stock price mentioned in the episode reflects the valuation of Byrna Technologies as of April 22, 2026, indicating the importance of monitoring stock price fluctuations for investment decisions.
- Rich Video Content: Released on June 8, 2026, the video provides extensive market analysis and expert opinions aimed at helping viewers better understand Byrna Technologies' investment potential and market environment.
See More
Pomerantz LLP Investigates Securities Fraud Claims Against Byrna Technologies
- Securities Fraud Investigation: Pomerantz LLP is investigating whether Byrna Technologies and its executives have engaged in securities fraud or other unlawful business practices, aiming to protect investor rights and potentially lead to a class action lawsuit.
- Performance Decline Disclosure: During the Q1 2026 earnings call, Byrna Technologies disclosed a deterioration in online sales performance, with conversion rates significantly lower and average order values under pressure, indicating market challenges facing the company.
- Stock Price Plunge Reaction: Following the poor performance news, Byrna's stock price fell by $2.85, or 30.98%, closing at $6.35 per share on April 9, 2026, reflecting investor concerns about the company's future outlook.
- Legal Assistance Information: Pomerantz LLP is offering legal assistance and encouraging affected investors to contact their attorneys for more information, showcasing the firm's expertise and influence in the securities class action field.
See More
Pomerantz LLP Investigates Securities Fraud Claims Against Byrna Technologies
- Securities Fraud Investigation: Pomerantz LLP is investigating whether Byrna Technologies and its executives have engaged in securities fraud or other unlawful business practices, aiming to protect investor rights and seek legal remedies.
- Declining Financial Performance: Byrna Technologies reported a deterioration in online sales performance during its Q1 2026 earnings call, stating that conversion rates have materially decreased and average order values are under pressure, indicating significant market challenges for the company.
- Significant Stock Price Drop: Following the earnings report on April 9, 2026, Byrna's stock price plummeted by $2.85, a 30.98% decline, closing at $6.35 per share, reflecting investor concerns about the company's future prospects.
- Potential Legal Action: As the investigation unfolds, investors may have the opportunity to pursue a class action lawsuit for losses incurred due to the company's potential misconduct, which could further impact the company's reputation and market confidence.
See More
Pomerantz LLP Investigates Securities Fraud Claims Against Byrna Technologies
- Securities Fraud Investigation: Pomerantz LLP is investigating whether Byrna Technologies and its executives have engaged in securities fraud or other unlawful business practices, which could undermine investor confidence and lead to stock price volatility.
- Performance Decline Disclosure: In its Q1 2026 financial results, Byrna Technologies disclosed a deterioration in online sales performance, with conversion rates significantly lower and average order values under pressure, indicating weak market demand.
- Significant Stock Price Drop: Following the financial report on April 9, 2026, Byrna's stock price plummeted by $2.85, a 30.98% decline, closing at $6.35 per share, reflecting investor concerns about the company's outlook.
- Potential Legal Consequences: This investigation may lead to a class action lawsuit, with Pomerantz LLP, a prominent securities litigation firm, potentially seeking damages for affected investors, further exacerbating the legal risks faced by the company.
See More
Byrna Technologies Under Investigation for Securities Fraud
- Sales Performance Decline: Byrna Technologies disclosed a significant deterioration in online sales during its Q1 2026 report, indicating that conversion rates have materially decreased and average order values are under pressure, highlighting the company's vulnerability in a competitive market.
- Stock Price Plummet: Following the disappointing sales performance, Byrna's stock price fell by $2.85, or 30.98%, closing at $6.35 per share on April 9, 2026, reflecting investor concerns about the company's future prospects.
- Legal Investigation Initiated: Pomerantz LLP is investigating whether Byrna Technologies and its executives have engaged in securities fraud or other unlawful business practices, which could further damage the company's reputation and shareholder confidence.
- Investor Contact Information: Pomerantz LLP is urging affected investors to contact Danielle Peyton for information on joining the class action, indicating the urgency of legal action and potential compensation opportunities.
See More
Investment Insights on Byrna Technologies
- Market Trend Analysis: In the latest Motley Fool Scoreboard episode, analysts discussed market trends and potential investment opportunities for Byrna Technologies, although the company did not make the recommended top ten stocks list, indicating relatively lackluster market performance.
- Return Comparison: The Motley Fool Stock Advisor boasts an average return of 941%, significantly outperforming the S&P 500's 206%, suggesting that investors should be cautious when selecting stocks, particularly those like Byrna Technologies that are not recommended.
- Historical Performance Reference: The episode highlighted Netflix and Nvidia's investment returns of 443,191% and 1,258,838% respectively after being recommended, underscoring the importance of choosing the right stocks, especially in the rapidly evolving tech sector.
- Investor Community Value: Motley Fool encourages investors to join its community for the latest investment advice and stock recommendations; while Byrna Technologies did not make the cut, investors can still gain valuable insights through the community to make informed decisions.
See More
Byrna Technologies Market Trends Analysis
- Market Trend Insights: In the latest Motley Fool Scoreboard episode, analysts delve into Byrna Technologies' market dynamics, offering unique insights into future investment opportunities that can help investors identify potential growth points.
- Investment Opportunity Assessment: The episode highlights Byrna Technologies' unique positioning in the industry, with analysts suggesting that the company's performance may positively influence future trends, thereby attracting more investor attention.
- Stock Price Reference: The stock price mentioned in the episode reflects the valuation of Byrna Technologies as of April 22, 2026, indicating the importance of monitoring stock price fluctuations for investment decisions.
- Rich Video Content: Released on June 8, 2026, the video provides extensive market analysis and expert opinions aimed at helping viewers better understand Byrna Technologies' investment potential and market environment.
See More
Pomerantz LLP Investigates Securities Fraud Claims Against Byrna Technologies
- Securities Fraud Investigation: Pomerantz LLP is investigating whether Byrna Technologies and its executives have engaged in securities fraud or other unlawful business practices, aiming to protect investor rights and potentially lead to a class action lawsuit.
- Performance Decline Disclosure: During the Q1 2026 earnings call, Byrna Technologies disclosed a deterioration in online sales performance, with conversion rates significantly lower and average order values under pressure, indicating market challenges facing the company.
- Stock Price Plunge Reaction: Following the poor performance news, Byrna's stock price fell by $2.85, or 30.98%, closing at $6.35 per share on April 9, 2026, reflecting investor concerns about the company's future outlook.
- Legal Assistance Information: Pomerantz LLP is offering legal assistance and encouraging affected investors to contact their attorneys for more information, showcasing the firm's expertise and influence in the securities class action field.
See More
Pomerantz LLP Investigates Securities Fraud Claims Against Byrna Technologies
- Securities Fraud Investigation: Pomerantz LLP is investigating whether Byrna Technologies and its executives have engaged in securities fraud or other unlawful business practices, aiming to protect investor rights and seek legal remedies.
- Declining Financial Performance: Byrna Technologies reported a deterioration in online sales performance during its Q1 2026 earnings call, stating that conversion rates have materially decreased and average order values are under pressure, indicating significant market challenges for the company.
- Significant Stock Price Drop: Following the earnings report on April 9, 2026, Byrna's stock price plummeted by $2.85, a 30.98% decline, closing at $6.35 per share, reflecting investor concerns about the company's future prospects.
- Potential Legal Action: As the investigation unfolds, investors may have the opportunity to pursue a class action lawsuit for losses incurred due to the company's potential misconduct, which could further impact the company's reputation and market confidence.
See More
Pomerantz LLP Investigates Securities Fraud Claims Against Byrna Technologies
- Securities Fraud Investigation: Pomerantz LLP is investigating whether Byrna Technologies and its executives have engaged in securities fraud or other unlawful business practices, which could undermine investor confidence and lead to stock price volatility.
- Performance Decline Disclosure: In its Q1 2026 financial results, Byrna Technologies disclosed a deterioration in online sales performance, with conversion rates significantly lower and average order values under pressure, indicating weak market demand.
- Significant Stock Price Drop: Following the financial report on April 9, 2026, Byrna's stock price plummeted by $2.85, a 30.98% decline, closing at $6.35 per share, reflecting investor concerns about the company's outlook.
- Potential Legal Consequences: This investigation may lead to a class action lawsuit, with Pomerantz LLP, a prominent securities litigation firm, potentially seeking damages for affected investors, further exacerbating the legal risks faced by the company.
See More
Byrna Technologies Under Investigation for Securities Fraud
- Sales Performance Decline: Byrna Technologies disclosed a significant deterioration in online sales during its Q1 2026 report, indicating that conversion rates have materially decreased and average order values are under pressure, highlighting the company's vulnerability in a competitive market.
- Stock Price Plummet: Following the disappointing sales performance, Byrna's stock price fell by $2.85, or 30.98%, closing at $6.35 per share on April 9, 2026, reflecting investor concerns about the company's future prospects.
- Legal Investigation Initiated: Pomerantz LLP is investigating whether Byrna Technologies and its executives have engaged in securities fraud or other unlawful business practices, which could further damage the company's reputation and shareholder confidence.
- Investor Contact Information: Pomerantz LLP is urging affected investors to contact Danielle Peyton for information on joining the class action, indicating the urgency of legal action and potential compensation opportunities.
See More
